UniMAP RIS :: Browsing Journal Articles by Issue Date

Publication

Factors affecting E-learning effectiveness in a Higher Learning Institution in Malaysia

(Fakulti Pendidikan, Universiti Kebangsaan Malaysia, 2010)

;

Chuthamas Chittithaworn

;

The purpose of this research was to investigate factors that influence the effectiveness of the e-learning system in a higher learning institution. The participants were students randomly selected from diploma and degree programs. The main instrument was a questionnaire that was distributed to the students. The researchers collected 205 completed questionnaires out of a total of 300. Four factors were chosen as independent variables namely: reaction and satisfaction, learning outcome and achievement, familiarity with online learning technology, and participation and interaction. It was found that the effectiveness of the e-learning system was significantly affected by reaction and satisfaction, learning outcome and achievement, and familiarity with online learning technology. The participation and interaction factor had no apparent effect on the effectiveness of the e-learning system. Therefore, it is recommended that higher learning institutions interested in introducing e-learning should focus on students’ reaction and satisfaction towards the system. E-learning should focus on learning outcomes and achievement. It is also recommended that institutions first look into the issue of familiarity with online learning technology among students before introducing the e-learning system so as to determine whether students are comfortable with the online learning tools.

3 6

Publication

Figurative Language in Malay to English Translation: An Analysis of the 2015 UniMAP VC's Keynote Speech

( 2016)

Sharmini Abdullah

;

Muhammad Bazli Mahmood

;

Khairul Hisham Jamalludin

;

Ahmad Hifzurrahaman Ridzuan

;

Mohamad Zaki Abdul Halim

;

Siti Nurul Jannah Fital

Translating figurative language involves more than just replacing the figurative language with its equivalent in the target language. Therefore, it is not surprising for the translation of figurative language to have its own set of challenges. Problems the translator faces in translating the Malay Figurative Language into English include complexities in understanding, interpreting and recreating the Figurative language that are unique in the Source Language (SL) culture; which have to be explained and described in Target Language (TL) where such practices and customs are non - existent. Secondly, the Source Text (ST) figurative language may appear in a variety of types and have a distinct denotative and connotative meaning and reference; most often, it is difficult to find an equivalent which totally matches the original meaning or concept. This particular paper analyses the translation of figurative language extracted from UniMAP's Vice Chancellor Keynote Speech in 2015. Findings reveal that the three categories of figurative language identified were namely idioms, metaphors and similes. Translation strategies used are either not translated, paraphrased or translated with a similar meaning but in different form.

3 39

Publication

Assessment of functional and dysfunctional on implant stability measurement for quality of life

( 2017)

Norshahrizan Nordin

;

Mohd. Mustafa Al Bakri Abdullah

;

Fauziah Che Mat

;

Muhammad Safizal Abdullah

;

Razli Che Razak

;

Abdul Hamid Adom

This study was conducted to investigate the effect of an implant wearer comprising among orthopedic patients as well as the use of implant dentistry in Northern Malaysia. A total of 100 questionnaires were distributed and 70 questionnaires can be used to record, analyze, and test hypotheses. Data for all variables were collected through a questionnaire administered alone and analyzed by using SmartPLS V3. A total of four (4) hypotheses have been formulated and the results show that the hypothesis is supported. The results show that: (1) limit the functionality and quality of life was significantly (0.904) in connection with the implant wearer, (2) physical pain was significantly (0.845) relating to the quality of life, (3) physical discomfort was significantly (0.792) in connection with quality of life, and also (4) social discomfort is significant as well (0.809). This finding suggests that there are positive effects on the implant wearer who through life routine. The results of the study may also serve as a basis for reliable decisions related to quality of life and for the implementation of awareness campaigns that increase how the need for humanity in the field of quality involvement.

10 1

Publication

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia

( 2017)

Karpal Singh Dara Singh

;

Md. Aminul Islam

The objective of this study is to develop and propose a valid and reliable instrument to measure brand equity of CSR driven organizations in Malaysia. An instrument to measure brand equity was constructed with adaptations from two key sources, namely Yew Leh and Lee (2011) and Yoo and Donthu (2001). As such the study only focuses on the development and validation of an instrument to measure brand equity of CSR driven organizations. The usable sample population included 909 respondents from 12 states of West Malaysia which were selected using a quota sampling plan. Confirmatory factor analysis (CFA) and reliability analysis were carried out to test and validate the proposed brand equity instrument containing four components (brand awareness, brand association, perceived quality and brand loyalty) with a total of 13 items. Results from the CFA and reliability analysis indicated that all the items representing the four components were valid and can be used to measure the brand equity of organizations that are practicing CSR. The study tried to set an empirical basis for brand equity and CSR related research which could be used by future researchers in different industries and geographical locations. The study also implies the need for organizations to assess the success of their CSR efforts through the use of the proposed instrument in order to gauge whether all their CSR efforts translate to improved brand equity.

2 32

Publication

Construct validity for measuring entrepreneurial readiness among Malaysian Higher Education students: A stochastic measurement model approach

( 2018)

Muhammad Shahar Jusoh

;

M.S. Hj Din

;

T. Hazliza

Instrument construct is one of the most important issues in conducting research. Without proper consideration in tackling the issue, it is difficult for the instrument to be considered as valid and reliable. If construct validity is accurate, then it will provide a clearer and more precise descriptive analysis on the concepts being investigated. The most important criteria that need to be considered in answering the construct validity are reliability and validity. In traditional measurement model, the understanding of reliability and validity is totally different from the one offered by Rasch model. Regardless of the difference, an internal consistency is still widely being used as the primary method to measure the item sampling. Using this model, local dependence and item fit are most considered in getting valid, reliable, and consistent, hence its significance. Finally the study applies goodness of measure purposely to answer issues related to validity and reliability tests. Principal components analysis was carried out to test the construct of questionnaires used in the study.

Publication

Screening drug, alcohol and substance abuse the Psychometric measures

( 2018)

Mohamad Hashim Othman

;

Huzili Hussin

;

Kamarudin Hussin

;

Nur Salimah Alias

Urinalysis was used in previous studies among higher institution students (n=16252) in Malaysia to answer the question of whether university students are involved in drug abuse. However, the use of urinalysis had faced some problems. The problems were related to human rights issues and the cost to perform the urinalysis was expensive and quite impossible to be implemented to a large population of university students. To overcome this problem, this study was conducted to examine the effectiveness of psychometric measures in screening drug, alcohol and substance abuse. The Substance Abuse Subtle Screening Inventory A2 (SASSI-A2) was used for this purpose. SASSI-A2 is a brief screening tool designed to identify individuals who have a high probability of having a substance use disorder, including both substance abuse and substance dependence. SASSI-A2 comprises of 72 items that are rated on a two point scale with response; true and false. SASSI-A2 was translated into Malay language and it was refined through a back-translation technique and focus group approach. Psychometric testing was undertaken on a sample of 750 university students from five public universities in Malaysia. All participants were aged between 19 and 20 years. Internal consistency coefficients were calculated for the total scale and its subscales. Chronbach's alpha obtained for SASSI-A2 was 0.72. This relatively high level of Chronbach's alpha showed relatively high level of reliability. The results demonstrated that the whole SASSI-A2 meets the fundamental measurement properties and can discriminate groups of higher institution students from high to low on the substance dependency variable. The accuracy of the test has been found to be unaffected by gender, ethnicity, age and years of education. Although more rigorous validation studies are needed, it is recommended that SASSI-A2 be considered for usage to higher institution students populations when a brief, objective, and accurate screening tool for chemical dependency is needed.

2 8

Publication

Tourism Led-Inflation: a case of Malaysia

( 2018)

Mohd Shahidan Shaari

;

Tunku Salha Tunku Ahmad

;

Ruslan Razali

The importance of the tourism industry has prevailed among developed and even developing countries. It has been perceived to be an important contribution to economic growth. However, in the proliferation of studies on inflation, information on the extent to which tourism industry able to influence inflation, is still sparse. Therefore, this study embarks on investigating tourism as a potential factor towards inflation. Data on consumer price index and the number of tourist arrival from 1986 until 2014 are used in the analysis. This study adopts a quantitative approach employing the Autoregressive Distributed Lag (ARDL) approach. Several controlled variables such as money supply, economic growth, government expenditure, and interest rate are also included. The results suggest that the tourism industry plays an important role in determining inflation in both short-and long-runs. Therefore, governments should take proactive measures in ascertaining that any expansion of the tourism industry can avert inflation.

4 22

Publication

Determining the optimal mix of institutional geopolitical power and ASEAN corporate governance on the firm value of Malaysia’s Multinational Corporations (MNCs)

( 2018)

Wan Sallha Yusoff

;

Handayani Wuri

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Mohd Sazli Saad

;

Md. Salleh Mohd. Fairuz

The purpose of this paper is to examine the relationship between institutional geopolitics, ASEAN corporate governance quality and the firm value of Malaysia’s multinational corporation (MNC). We used the data of MNCs in Malaysia that were active from 2009 to 2013 as an evidence of MNCs from emerging market economies. Descriptive analysis, factor analysis and panel data analysis have been utilized to test the equation model. We also propose optimization analysis by using differential evolution method to capture the optimal mix of institutional geopolitics and ASEAN_CG on the firm value of MNC. Results reveal that the geopolitics of G7(Canada, France, German, Italy, Japan, Europe, and the United States), BRICS (Brazil, Russia, India, China, and South Africa), and ASEAN (Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Myanmar, Philippines, Singapore, Thailand, Vietnam, and Malaysia) are highly correlated with the firm value of Malaysia’s MNC. The power of institutional geopolitics, namely, military, material, and social power, influences firm value negatively and ASEAN_CG moderate the negative influence of institutional geopolitics on the firm value of MNC. Thus, it is importance for corporate management to understand the geopolitical changes of host countries’ and increase the compliance of ASEAN_CG in formulating their market value and segmentation strategies.

1 16

Publication

Evaluation on innovation approaches on performance from Malaysian perspective: A study on Malaysian Building energy saving

( 2018)

M. H. Amlus

;

Amlus Ibrahim

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Ahmad Zaidi Abdullah

;

Nurhafiza Azizan

;

Ummi Naiemah Saraih

Lately Malaysia energy consumption versus generation rapidly shows increasing due to increasing of load. This phenomenon happened following to advanced country development. Lacking on design and without energy management approach the energy consumption and monthly electrical bill will steadily increased and support the increasing of world carbon emission. Therefore the aim of this work is to approach the simplest innovation task-energy audit , which is load-apportioning strategy. This approach using matching the usage of equipment with fully utilized space and reschedules the time of usage. A one week data was collected by logged power meter at main switchboard at selected building using Fluke Power Recorder. From the data collected, current usage of every load can be determine, then load will be arrange into a group with same portion and same time of usage. The result shows clearly the energy consumption for every single day and indicates the highest and lowest peak. From this work the apportioning strategy implemented by rearrange the load following type of room application. After the arrangement, new measurement was taken and a very good result was established. This work also can be further apply for a huge load that can be save a lot of money for owner especially government by energy saving.

5 25

Publication

A study on performance characteristic: The effect of different parameter of renewable energy application

( 2018)

Nadia Tajudin

;

M. H. Amlus

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Amlus Ibrahim

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Ahmad Zaidi Abdullah

;

Ummi Naiemah Saraih

Malaysia government still identify the best system in giving people solution on renewable energy. This study will focus on the performance of PV module. The characteristic of PV module still can be argued especially in absorbing the direct effect of sun light energy. The previous authors were not having a specific solution on the problem of the PV module implication after received the direct effect of sun light. This study will suggesting on the innovation of the process and system of PV module and restructuring the characteristic and provides information. The tools of quality PDCA and (OEE) will be used to identify the best solution using the different type of cooling system. From this information, the stake holder can decrease the cost of using this type of technology.

2 20

Publication

Determinants of social media advertising avoidance among UniMAP students

(RMP Publications, 2020)

Seow Mei Shan

;

Ahmad Zulhusny Rozali

;

Julinawati Suanda

Social media has become an important medium to marketers for the expansion of advertising. However, consumers are continuously increasing to avoid social media advertising. Consequently, the potential factors of social media advertising avoidance have appeared as a significant focus of research to offer insights that may come out with the effective ways to reduce social media advertising avoidance. Therefore, the aim of this research is to study about the determinants of social media advertising avoidance in the context of university students. This research analyzed the demographic information, descriptive results, strength of each independent variables towards the dependent variable. Generally, this research is a quantitative study. Pilot test is conducted for 30 respondents and all the variables obtain Cronbach’s alpha more than 0.7 which is acceptable. Simple random sampling technique is applied in this study for data collection as well. 370 sets of questionnaires are distributed to the UniMAP students to collect data. Statistical Package for the Social Sciences (SPSS) version 20 is used to evaluate data of this research. Under the Multiple Linear Regression Analysis, this study finds out that the independent variables of goal impediment, privacy concern and negative experience are related to advertising avoidance positively whereas perceived personalization is related to advertising avoidance negatively. Therefore, this research suggests to the marketers to personalize the social media advertising so that the consumers will less likely to avoid the advertisement. This research suggests the future researchers to get more sample size in order to obtain a better and precise results.

Publication

Factors that influencing green purchasing behaviour towards ecological product among Universiti Malaysia Perlis (UniMAP) students

(RMP Publications, 2020)

Nur Azren Suziana Azmi

;

Mohd Rosli Abdul Ghani

;

Ahmad Zulhusny Rozali

Nowadays, numerous activities have been conducted by all the people and government to support green concept. However there is still exist issue regarding the environment occur in Malaysia such as the cost of waste management from 2016 to 2017 are keep increasing from RM200 million to RM250 million. There were three objectives in this research that are (1) To examine the social influence effecting green purchasing behaviour towards ecological product; (2) To examine the environmental concern in influencing green purchasing behaviour towards ecological product; (3) To examine the environment attitude in influencing green purchasing behaviour towards ecological product. To complete this study, researcher used Theory of Planned Behaviour (TPB) to underpinning the study. Primary data were collected through questionnaire by using 5-point likert scale in order to investigate our research objective. 268 sets of questionnaire were collected from University Malaysia Perlis (UniMAP) students. The SPSS was used to analyse the descriptive analysis, reliability test, multiple regression and Pearson correlation analysis. The result show that the there are two significant factor that influence green purchasing behaviour towards ecological product among students that is social influence and environmental attitude but not significant factor is environmental concern. Thus, this study also suggested future research could be done, whereby researcher could get larger sample size and by doing sample using actual purchaser of ecological product to improve the understanding of green purchasing behaviour.

1 19

Publication

Robust estimation of student performance in Massive Open Online Course using fuzzy logic approach

(Seventh Sense Research Group, 2020)

Nashirah Abu Bakar

;

Mohd Sofian Mohammad Rosbi

;

Azizi Abu Bakar

The objective of this paper is to develop robust estimation of student performance in Massive Open Online Course (MOOC) using fuzzy logic approach. A massive open online course (MOOC) is an online course aimed at unlimited participation and open access via the web. This evaluation for MOOC was implemented using online assessment marks and online self-learning time. Data were collected from 30 students who were participated in online course. Data for online assessment marks was represented using trapezoidal membership function. Meanwhile, data for online self-learning time was represented using triangular membership function. Output data for this analysis using final examination marks with gaussian membership function. Fuzzy logic procedure involved in this study using three procedures namely fuzzification of all inputs, fuzzy inference process using rule base and defuzzification to get output values. Results indicated higher value online assessment marks and higher value of online self-learning time contributed to higher performance in final examination. The findings of this study will help educators to forecast student performance in final examination with considering online input variables namely online assessments marks and online self-learning time. This study also will help students to adjust their self-learning time in obtaining required expected result in final examination.

1 2

Publication

Factors of E-commerce adoption by tourism-based SMEs In Melaka, Malaysia

(RMP Publications, 2020)

Goh Yen Sin

;

Ahmad Zulhusny Rozali

;

Mohd Rosli Abdul Ghani

E-commerce is in rapid growth nowadays. An SME has to adopt e-commerce in order to continue surviving in an intensely competitive environment. However, it was showed that there is a slow succession from the use of e-commerce among tourism-based SMEs in Melaka, Malaysia. As a result, this research is carried out to identify the factors of e-commerce adoption. Technology, Organization, and Environment (TOE) Framework by Tornatzky, Fleischer, and Chakrabarti and Diffusion of Innovation (DOI) Theory by Rogers were used in this research to explain the independent variables in affecting e-commerce adoption. Along with, this research also analyzed the demographic information, descriptive results, strength of each independent variable towards the dependent variables. Generally, this research is a quantitative study. 15 respondents were selected in the pilot test. All the variables are excellent reliability due to the Cronbach’s alpha of more than 0.80. Convenience sampling technique was being chosen to collect our research data. The questionnaire was distributed to 118 respondents of tourism-based Small and Medium Enterprises (TSMEs) in Melaka, Malaysia. Statistical Package for the Social Sciences (SPSS) was used to analyze the data of this research. From the result of Regression Analysis, it was found out that technological context, organizational context, environmental context, and individual context have a positive relationship with e-commerce adoption. Therefore, the organizations are able to increase their e-commerce performance by verifying the factors in their e-commerce system. This research suggests the future researchers to replicate the study in other industries or the other states in Malaysia which involved a bigger size of the population to make the result more generalize and increase its accuracy. Future researchers also may distribute the questionnaire by visit personally to the SMEs rather than the online distributive survey in order to have a faster response from the respondents.

1 7

Publication

Evaluating the influence of resident agencies’ participation in flood management via social media, in Nigeria

(UPM Press, 2020)

Aluko Folasade Abimbola

;

Hanif Suhairi Abu Bakar

;

Mohd Zukime Mat Junoh

;

Olusegun Hameed Adebambo

Disaster management is conducted in multilevel and different stages. However, these different stages are tied together by the key infrastructural components of Information and Communication Technology (ICT) such as social media which is central to the effectual management of disaster through residents’ participation. Nevertheless, there has been limited access to information technologies that enhance quick recovery services, timely response, and effective dissemination of disaster-related information. Therefore, this study examined the influence of resident agencies’ participation in disaster management via the use of social media information planning and training possibilities (SMDPT) in Nigeria. The study used a survey questionnaire and stratified random sampling technique to collect 370 primary data from flood disaster management agencies in Ibadan, Nigeria. The collected data were analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The study found that social media information planning and training (SMDPT) had a positive influence on flood disaster preparedness (DPRE), disaster response (DRES), and disaster recovery (DREC). Therefore, the study concludes that social media has become an important tool for planning during an emergency situation. Hence, an important implication of this study to the environmental regulatory policymakers and emergency response agencies is to create more awareness on the usability and applicability of social media in providing credible information regarding disaster management.

8 1

Publication

Factors influencing social entrepreneurial behavior: evidence from a developing nation

(Emerald, 2020)

Asma Akter

;

S M Sohel Rana

;

Abdul Jalil Ramli

Purpose: This paper aims to provide a deeper understanding on social entrepreneurial behavior (SEB). Previous researchers mostly focused on social entrepreneurial intention leaving a gap between intention and behavior. The present study, however, tries to explore the issues related to actual SEB by taking data from those who are actively involved in social entrepreneurial activities. Design/methodology/approach: For testing the hypothesized model of this study, a survey was conducted taking samples from 320 respondents who are actively involved in social entrepreneurial activities. The collected data were analyzed by SmartPLS version 2.0.M3 for validating the results. Findings: The findings generated from the empirical data reveal that self-efficacy was found to be the most significant followed by moral obligation, innovativeness, social support and empathy (EM) in influencing SEB. In addition to that, perceived desirability partially mediated the relationship between EM, social support, innovativeness and SEB. Originality/value: This study establishes the importance of some distinctive factors influencing SEB. It is believed that the present study has important implications for society as a whole for solving societal problems and it enriches existing body of knowledge as well.

Publication

Personality traits and conflict management styles via job performance in higher education

(Emerald Publishing, 2022)

Bahadur Ali Soomro

;

Ummi Naiemah Saraih

;

Tunku Salha Tunku Ahmad

Purpose: This study aims to examine the direct and indirect relationships between Personality Traits (PTs) and Conflict Management Styles (CMSs) through Job Performance (JP) in Pakistan. Design/methodology/approach: This is a quantitative study that employed a survey questionnaire to collect cross-sectional data from academic leaders of Pakistan's Higher Education Institutes (HEIs). The researchers derived this study's findings from 320 useable responses. Findings: The authors used a Structural Equation Model (SEM) which shows a positive and significant effect of agreeableness on Integrating Styles (IS), Avoiding Styles (AS), Obliging Styles (OS), Compromising Styles (CS) and Dominating Styles (DS). Extraversion has a positive and significant effect on IS, OS, DS and CS. Emotional Stability (ES) is the positive and significant predictor of IS, AS, OS and CS. The conscientiousness trait has a positive and significant effect in predicting IS, OS, DS, CS and AS. Likewise, openness has a positive and significant effect on IS, OS, DS and CS. On the other hand, extraversion and openness have a negative and insignificant effect on AS. Finally, amongst HEIs' academic leaders ES is the negative and insignificant predictor of DS. Practical implications: This study's findings offer additional insights into understanding the direct and indirect connections between PTs and CMSs through JP. These support the development of effective policies and organizational arrangements to resolve and manage conflict and employee behaviours. Finally, through another contribution of empirical evidence, these findings further enrich the worth of the literature. Originality/value: This study’s findings provide both, directly and indirectly, the original contributions of Pakistan’s HEIs’ academic leaders PTs and CMSs.

Publication

The role of digital technology and digital innovation towards firm performance in a digital economy

( 2023)

Naimatullah Shah

;

Abdul Wahid Zehri

;

Ummi Naiemah Saraih

;

Nadia A. Abdelmegeed Abdelwahed

;

Bahadur Ali Soomro

PurposeIn this study, the researchers explored the roles played by digital technologies and digital innovation (DI) in Pakistan's Information, Communication and Technology (ICT) companies' firm performance (FP).Design/methodology/approachThe researchers used a quantitative study to gather cross-sectional data from employees working in Pakistan's ICT companies. The authors based this study's findings on 396 valid samples.FindingsThe structural equation modeling (SEM) findings underline that digital capability (DC), digital orientation (DO) and digital transformation (DT) have positive and significant effects on DI and FP. Moreover, there is a positive and significant relationship between DI and FP. Finally, DI mediates DC's, DO's and DT's associations with FP.Practical implicationsBy committing to embracing new digital technologies and updating existing DCs to become innovation leaders and to improve FP, the findings will help sectors to take advantage of developing digital technologies and the trend toward digitalization. The results are also valuable for policymakers when considering if SMEs should be provided with more money for the digital up-skilling of their employees. Finally, this study's findings enrich the depth of literature about companies' use of digital technologies.Originality/valueThis study's empirical findings confirm the roles played by DC, DO and DT in improving DI and FP in a developing country such as Pakistan.

Publication

Personality traits and conflict management styles: building the relationship through leadership effectiveness

(Emerald Publishing Ltd., 2023)

Bahadur Ali Soomro

;

Ummi Naiemah Saraih

;

Tunku Salha Tunku Ahmad

The present study examines the relationship between personality traits (PTs) and conflict management styles (CMSs) directly and indirectly through leadership effectiveness (LE) in Pakistan. Design/methodology/approach: This quantitative study employs a survey questionnaire to collect cross-sectional data from academic leaders of higher education institutes (HEIs) in Pakistan. The authors utilized 325 useable cases to conclude the results. Findings: The findings through the structural equation model (SEM) resulted in a positive and significant effect of agreeableness (AGS) on integrating (ITG), avoiding (AVG), obliging (OBG), compromising (COG) and dominating (DOG) styles. Extraversion (EXN) positively and significantly affects ITG, OBG, DOG and COG. Emotional stability (EMSY) is a positive and significant predictor of ITG, AVG, OBG and COG. The conscientiousness (CNS) trait significantly and positively predicts ITG, OBG, DOG, COG and AVG. Likewise, openness (OPS) positively and significantly affects ITG, OBG, DOG and COG styles. On the other hand, EXN and OPS negatively and insignificantly affect AVG. Finally, EMSY is the negative and insignificant predictor of DOG among academic leaders. Practical implications: This study offers additional insights into understanding direct and indirect connections between PTs and CMSs through EL. It would support the development of effective policies and organizational setup to resolve and manage conflict and employees' behaviour. Finally, the findings would further enrich the worth of literature through another empirical confirmation. Originality/value: This study offers the original contribution of PTs and CMSs among academic leaders in HEIs of Pakistan.

Publication

Leading towards the students’ career development and career intentions through using multidimensional soft skills in the digital age

(Emerald Publishing Ltd., 2023)

Naimatullah Shah

;

Safia Bano

;

Ummi Naiemah Saraih

;

Nadia A. Abdelmegeed Abdelwahed

;

Bahadur Ali Soomro

Purpose: In the digital age, the development of students’ career intentions requires serious concentration since these are associated with the students’ future employment and, ultimately, their survival. This study attempted to demonstrate in Pakistan’s Higher Educational Institutes (HEIs) the role of soft skills towards the students' career development (CD) and their future career intentions (CI). Design/methodology/approach: In this study, the researchers used a quantitative approach and a questionnaire to collect the data from the surveyed participants. Finally, the researchers based this study’s findings on 392 useable samples. Findings: By employing the structural equation model (SEM), this study’s findings show that soft skills, such as Creative Self-Efficacy (CSE), Problem-Solving Confidence (PSC) and Teamwork (TW) have a positive and significant effect on CD and CI. However, while Critical thinking and Creativity (CRC) has a positive and significant effect on CD, it has no effect on CI. In addition, this study’s findings confirm, also, that CD has a positive and significant effect on CI. Practical implications: This study’s findings assist policymakers and university administrators to understand the importance of soft skills in creating CD and CI. These promote the development of employability skills and fulfill its part in preparing graduates for the unpredictable job market. This study’s findings help, also, to develop logical reasoning in making decisions and in dealing with complex organizational issues. Originality/value: In a practical way, in Pakistan, this study’s findings confirm the role of soft skills towards students' CD and CI.

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