Ahmad Zulhusny Rozali
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Preferred name
Ahmad Zulhusny Rozali
Official Name
Ahmad Zulhusny, Rozali
Translated Name
Rozali, Ahmad Zulhusny
Main Affiliation
Scopus Author ID
55749582100
Researcher ID
ABE-4647-2020

Research Output
Now showing 1 - 10 of 16
  • Publication
    The development of a web-based claims system
    (Institute of Electrical and Electronics Engineers (IEEE), 2009)
    Syed Zulkarnain Syed Idrus
    ;
    Hazry Desa
    ;
    Ahmad Zulhusny Rozali
    The main purpose of this study is to develop a computer system for University Malaysia Perlis (UniMAP) staff to make claims via electronic media. Since this system is Web-based, staff can make claims anywhere, anytime and at any locations. This method can overcome not only human errors but also more efficient, fast and accurate. Therefore, this system can also save time, effort, and administrative costs. In this study, active server pages (ASP) has been chosen to make the calculation and also to generate reports. After the system has been developed, a test was conducted using forms that have been simulated manually. The purpose is to enable the researcher to make comparison with the ones made using the developed system in order to detect errors or flaws from the manual simulation in the system.
  • Publication
    Determinants of social media advertising avoidance among UniMAP students
    (RMP Publications, 2020)
    Seow Mei Shan
    ;
    Ahmad Zulhusny Rozali
    ;
    Julinawati Suanda
    Social media has become an important medium to marketers for the expansion of advertising. However, consumers are continuously increasing to avoid social media advertising. Consequently, the potential factors of social media advertising avoidance have appeared as a significant focus of research to offer insights that may come out with the effective ways to reduce social media advertising avoidance. Therefore, the aim of this research is to study about the determinants of social media advertising avoidance in the context of university students. This research analyzed the demographic information, descriptive results, strength of each independent variables towards the dependent variable. Generally, this research is a quantitative study. Pilot test is conducted for 30 respondents and all the variables obtain Cronbach’s alpha more than 0.7 which is acceptable. Simple random sampling technique is applied in this study for data collection as well. 370 sets of questionnaires are distributed to the UniMAP students to collect data. Statistical Package for the Social Sciences (SPSS) version 20 is used to evaluate data of this research. Under the Multiple Linear Regression Analysis, this study finds out that the independent variables of goal impediment, privacy concern and negative experience are related to advertising avoidance positively whereas perceived personalization is related to advertising avoidance negatively. Therefore, this research suggests to the marketers to personalize the social media advertising so that the consumers will less likely to avoid the advertisement. This research suggests the future researchers to get more sample size in order to obtain a better and precise results.
  • Publication
    A simulation study of wireless network performance
    (Trans Tech Publications Ltd., 2014)
    Ahmad Zulhusny Rozali
    ;
    Robert Stewart
    ;
    Sean Kennedy
    WSN technology has now become ubiquitous due to its flexibility, efficiency and affordability. For example the nodes in a WSN can be easily deployed in any targeted area and last for many years. The nodes can supply reliable data from within the environment with minimal disturbance to the target area.However challenges remain in providing real-time communication in some communication hostile conditions. It may not always be possible to leave the sensors in situ but instead data collection is through the use of mobile a WSN. For example as a vehicle fitted with sensing devices passes through an area of interest data is collected and relayed at certain gateway nodes back to a backhaul network for processing.In this paper our aim is to analyse the interference caused by a mobile jammer node to the stationary transmitter and receiver nodes in a network by using the OPNET Modeler software. This is early stage work aimed at developing a mobile WSN node in our future research.
      2  14
  • Publication
    Speed optimisation of the mobile PAN coordinator for QoS enhancement in IoT networks
    (Institute of Electrical and Electronics Engineers (IEEE), 2016)
    Ahmad Zulhusny Rozali
    ;
    Robert Stewart
    ;
    Sean Kennedy
    The Internet of Things (IoT) network is typified by deployments such as a Wireless Sensor Network (WSN). These WSN's are commonly deployed within a target area for a specific task such as farm monitoring and asset movement control. A group of sensors are typically led by a Personal Area Network Coordinator (PANC). In some situations like in large scale greenhouse monitoring, mobile PANC are required to eliminate energy-hole issues and hence improve the performance of the WSN. The energy-hole issue is a problem caused by the depleted cluster head nodes. In this paper we analyse the performance of a WSN with a mobile PANC. Using inputs from previous empirical studies we designed a scenario of a mobile PAN coordinator using a simulation package. The performance was evaluated. The mobile PANC speed and contact time is monitored and the average network throughput and delay are measured. Based on an analysis of these results a comprehensive set of guidelines are provided for operators of IoT networks. These guidelines optimise the network performance and ultimately lead to cost savings for network providers.
      3  9
  • Publication
    Keusahawanan, inovasi dan perniagaan
    ( 2012)
    Shuhairimi Abdullah
    ;
    Ku Halim Ku Ariffin
    ;
    Julinawati Suanda
    ;
    Ahmad Zulhusny Rozali
    ;
    Mohd. Mizan Mohammad Aslam
    ;
    Azizi Halipah
    ;
    Abdul Jalil Ramli
    ;
    Azlini Che Hassan
    Buku ini dapat memberi gambaran kepada pembaca tentang ilmu keusahawanan, kemahiran tentang usahawan berjaya, bagaimana membina rancangan perniagaan di samping ilmu asas tentang kepentingan inovasi dalam disiplin keusahawanan. Usahawan dituntut untuk memimpin dirinya sendiri dan segala usaha yang dilakukan. Menjadi usahawan yang hebat, wajar memiliki perwatakan peribadi yang utuh, berusaha memiliki sumber pengeluaran yang mencukupi serta mampu bersaing dalam persekitaran perniagaan, mengenal pasti peluang-peluang yang ada, di samping berinovasi ke arah memajukan potensi supaya setiap aktiviti yang dilakukan berjaya dikembangkan. Usahawan berjaya juga cemerlang dalam aktiviti keusahawanan yang mementingkan tuntutan keagamaan secara sempurna bersesuaian dengan semangat al-Falah.
      8  829
  • Publication
    The influence of YouTubers among teenagers: a study in Johore, Malaysia
    (AIP Publishing, 2023-06-12)
    Nor'izah Ahmad
    ;
    Ahmad Zulhusny Rozali
    ;
    Ku Halim Ku Ariffin
    ;
    Aida Shakila Ishak
    ;
    Nurul Naimah Rose
    ;
    Ka L.M.
    These days, teenagers are brought up in a time of smartphones and do not recall a period before social media. They are viewed as good examples and are regularly perceived in the streets by their fans. In any case, in spite of being well known online, outside the YouTube community they are simply an average individual that could be the person living nearby. Parents regularly do not think about the online behavior of their children and the YouTubers they embrace. The aim of this research is to give an overview of the current YouTube community, including what types of YouTubers will attract teenagers and what influence of YouTubers among teenagers in Johor Bahru, Johor. This study is qualitative research that uses indepth interviews to collect data. Participants for this study consists of Malaysia teenagers specifically from Johor Bahru. There are nine participants aged between 16 to 20 years old. They are selected based on a multiracial concept which is Malay, Indian and Chinese. The finding shows that there are four types of YouTubers that attract teenagers in Johor Bahru, Johor. Meanwhile, finding from this research also shows that there are six main influences of YouTubers among teenagers in Johor Bahru, Johor which consist of positive and negative influences.
      2  18
  • Publication
    Factors of E-commerce adoption by tourism-based SMEs In Melaka, Malaysia
    (RMP Publications, 2020)
    Goh Yen Sin
    ;
    Ahmad Zulhusny Rozali
    ;
    Mohd Rosli Abdul Ghani
    E-commerce is in rapid growth nowadays. An SME has to adopt e-commerce in order to continue surviving in an intensely competitive environment. However, it was showed that there is a slow succession from the use of e-commerce among tourism-based SMEs in Melaka, Malaysia. As a result, this research is carried out to identify the factors of e-commerce adoption. Technology, Organization, and Environment (TOE) Framework by Tornatzky, Fleischer, and Chakrabarti and Diffusion of Innovation (DOI) Theory by Rogers were used in this research to explain the independent variables in affecting e-commerce adoption. Along with, this research also analyzed the demographic information, descriptive results, strength of each independent variable towards the dependent variables. Generally, this research is a quantitative study. 15 respondents were selected in the pilot test. All the variables are excellent reliability due to the Cronbach’s alpha of more than 0.80. Convenience sampling technique was being chosen to collect our research data. The questionnaire was distributed to 118 respondents of tourism-based Small and Medium Enterprises (TSMEs) in Melaka, Malaysia. Statistical Package for the Social Sciences (SPSS) was used to analyze the data of this research. From the result of Regression Analysis, it was found out that technological context, organizational context, environmental context, and individual context have a positive relationship with e-commerce adoption. Therefore, the organizations are able to increase their e-commerce performance by verifying the factors in their e-commerce system. This research suggests the future researchers to replicate the study in other industries or the other states in Malaysia which involved a bigger size of the population to make the result more generalize and increase its accuracy. Future researchers also may distribute the questionnaire by visit personally to the SMEs rather than the online distributive survey in order to have a faster response from the respondents.
      1  8
  • Publication
    Setting entrepreneurial mindset, what university graduates need to have? Evidence from Malaysian public universities
    ( 2023-04-24)
    Poupalan R.
    ;
    Sri Sarah Maznah Mohd Salleh
    ;
    Ahmad Zulhusny Rozali
    ;
    Fareed M.
    ;
    Laeeq H.
    ;
    Ahmad AA
    Entrepreneurship is required as a catalyst to reduce number of unemployment among graduates. Therefore, developing entrepreneurial intention among university students is essential. To understand the important areas in shaping and developing entrepreneurial intention among today's undergraduates, this study explores the influence of self-efficacy, role models and entrepreneurship education on entrepreneurial intention. Through a quantitative study, 384 sets of questionnaire were distributed to university students in Malaysia, focusing in students enrolling in entrepreneurship program. Statistical Package for Social Science (SPSS) version 25 is used for data analysis. Based on the correlation and discriminant test, it is established that self-efficacy, role models and entrepreneurship education affects entrepreneurial intention. Therefore, it is suggested that universities should organize more entrepreneurial related activities, programs or workshops which can enhance student's self-efficacy and entrepreneurship education which increases entrepreneurial intention. Additionally, having entrepreneurial role models motivates university students to pursue ambitious goals which increases the entrepreneurial intention among the students.
      24  6
  • Publication
    Factors that influencing green purchasing behaviour towards ecological product among Universiti Malaysia Perlis (UniMAP) students
    (RMP Publications, 2020)
    Nur Azren Suziana Azmi
    ;
    Mohd Rosli Abdul Ghani
    ;
    Ahmad Zulhusny Rozali
    Nowadays, numerous activities have been conducted by all the people and government to support green concept. However there is still exist issue regarding the environment occur in Malaysia such as the cost of waste management from 2016 to 2017 are keep increasing from RM200 million to RM250 million. There were three objectives in this research that are (1) To examine the social influence effecting green purchasing behaviour towards ecological product; (2) To examine the environmental concern in influencing green purchasing behaviour towards ecological product; (3) To examine the environment attitude in influencing green purchasing behaviour towards ecological product. To complete this study, researcher used Theory of Planned Behaviour (TPB) to underpinning the study. Primary data were collected through questionnaire by using 5-point likert scale in order to investigate our research objective. 268 sets of questionnaire were collected from University Malaysia Perlis (UniMAP) students. The SPSS was used to analyse the descriptive analysis, reliability test, multiple regression and Pearson correlation analysis. The result show that the there are two significant factor that influence green purchasing behaviour towards ecological product among students that is social influence and environmental attitude but not significant factor is environmental concern. Thus, this study also suggested future research could be done, whereby researcher could get larger sample size and by doing sample using actual purchaser of ecological product to improve the understanding of green purchasing behaviour.
      1  22
  • Publication
    Factors affecting E-learning effectiveness in a Higher Learning Institution in Malaysia
    (Fakulti Pendidikan, Universiti Kebangsaan Malaysia, 2010)
    Md. Aminul Islam
    ;
    Chuthamas Chittithaworn
    ;
    Ahmad Zulhusny Rozali
    The purpose of this research was to investigate factors that influence the effectiveness of the e-learning system in a higher learning institution. The participants were students randomly selected from diploma and degree programs. The main instrument was a questionnaire that was distributed to the students. The researchers collected 205 completed questionnaires out of a total of 300. Four factors were chosen as independent variables namely: reaction and satisfaction, learning outcome and achievement, familiarity with online learning technology, and participation and interaction. It was found that the effectiveness of the e-learning system was significantly affected by reaction and satisfaction, learning outcome and achievement, and familiarity with online learning technology. The participation and interaction factor had no apparent effect on the effectiveness of the e-learning system. Therefore, it is recommended that higher learning institutions interested in introducing e-learning should focus on students’ reaction and satisfaction towards the system. E-learning should focus on learning outcomes and achievement. It is also recommended that institutions first look into the issue of familiarity with online learning technology among students before introducing the e-learning system so as to determine whether students are comfortable with the online learning tools.
      3  8