Ahmad Zulhusny Rozali
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Preferred name
Ahmad Zulhusny Rozali
Official Name
Ahmad Zulhusny, Rozali
Translated Name
Rozali, Ahmad Zulhusny
Main Affiliation
Scopus Author ID
55749582100
Researcher ID
ABE-4647-2020

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  • Publication
    Keusahawanan, inovasi dan perniagaan
    ( 2012)
    Shuhairimi Abdullah
    ;
    Ku Halim Ku Ariffin
    ;
    Julinawati Suanda
    ;
    Ahmad Zulhusny Rozali
    ;
    Mohd. Mizan Mohammad Aslam
    ;
    Azizi Halipah
    ;
    Abdul Jalil Ramli
    ;
    Azlini Che Hassan
    Buku ini dapat memberi gambaran kepada pembaca tentang ilmu keusahawanan, kemahiran tentang usahawan berjaya, bagaimana membina rancangan perniagaan di samping ilmu asas tentang kepentingan inovasi dalam disiplin keusahawanan. Usahawan dituntut untuk memimpin dirinya sendiri dan segala usaha yang dilakukan. Menjadi usahawan yang hebat, wajar memiliki perwatakan peribadi yang utuh, berusaha memiliki sumber pengeluaran yang mencukupi serta mampu bersaing dalam persekitaran perniagaan, mengenal pasti peluang-peluang yang ada, di samping berinovasi ke arah memajukan potensi supaya setiap aktiviti yang dilakukan berjaya dikembangkan. Usahawan berjaya juga cemerlang dalam aktiviti keusahawanan yang mementingkan tuntutan keagamaan secara sempurna bersesuaian dengan semangat al-Falah.
      14  1139
  • Publication
    Exploring the determinants of purchase intention on social media: A study among university students
    (Universiti Malaysia Perlis (UniMAP), 2025-02)
    H'ng Yi Jia
    ;
    Ahmad Zulhusny Rozali
    ;
    Wan Nurulasiah Wan Mustapa
    ;
    Ahmad Nizam Che Kasim
    The rapid expansion of Social Media (SM) has revolutionised consumer interactions with digital content, creating both opportunities and challenges for businesses aiming to influence purchase intention. This study investigates how perceived value, informativeness, and personalisation shape purchase intention on SM platforms among university students at Universiti Malaysia Perlis (UniMAP), Malaysia. Addressing the need to understand the drivers of effective digital marketing, the research employs a cross-sectional design with data collected via a random survey of 375 students. Multiple regression analyses reveal that while perceived value and informativeness positively influence purchase intention, personalisation unexpectedly demonstrates a negative relationship. These findings underscore the nuanced role of personalised advertising and the potential privacy concerns associated with it. The results highlight informativeness as the most significant predictor of purchase intention, emphasising the importance of delivering relevant and valuable content. In contrast, personalisation’s negative impact suggests a need for cautious implementation to avoid alienating consumers. This study enriches existing literature by bridging theoretical insights with practical applications, offering actionable strategies for optimising consumer engagement in digital marketing. Practical implications emphasise balancing value delivery and addressing consumer apprehensions in personalised marketing to enhance consumer trust and drive purchase behaviour effectively. This research offers a foundation for future exploration of consumer behaviour in SM contexts.
      4  1
  • Publication
    Kajian perbandingan pencapaian pelajar Melayu dengan pelajar bukan Melayu bagi program Sarjana Muda Perniagaan (Kepujian) (Keusahawanan Kejuruteraan) di Universiti Malaysia Perlis
    (Universiti Malaysia Perlis (UniMAP), 2012-03)
    Ahmad Zulhusny Rozali
    ;
    Tengku Suriani Tengku Yaakub
    ;
    Syarifah Fairuz Syed Radzuan
    Pendidikan tinggi merupakan satu arena yang mencabar bagi mahasiswa membina potensi diri untuk masa depan. Pelbagai program pengajian pendidikan tinggi boleh diikuti di Malaysia. Pelajar melayu turut tidak ketinggalan perlu mengharungi arena ini demi masa hadapan yang dirancang. Persaingan wujud sesama pelajar di arena pendidikan tinggi. Masing-masing berebut-rebut mengejar pencapaian Cumulative Grade Point Average (CGPA) yang baik. Pencapaian CGPA akan membezakan tahap pencapaian pelajar semasa di universiti. Kajian lUI dilakukan bagi membandingkan pencapaian peJajar meJayu dengan pelajar bukan melayu bagi program Sarjana Muda Pemiagaan (Kepujian) (Keusahawanan Kejuruteraan) di Universiti Malaysia Perlis. Perbandingan dibuat dengan menganalisis peratus bilangan pelajar dalam julat yang ditetapkan. Data yang ditunjukkan dalan jadual-jadual dan rajah-rajah dibahaskan untuk tujuan perbandingan. Pada akhir kajian ini diusulkan cadangan-cadangan untuk meningkatkan pencapaian pelajar melayu.
      11  5
  • Publication
    Speed optimisation of the mobile PAN coordinator for QoS enhancement in IoT networks
    (Institute of Electrical and Electronics Engineers (IEEE), 2016)
    Ahmad Zulhusny Rozali
    ;
    Robert Stewart
    ;
    Sean Kennedy
    The Internet of Things (IoT) network is typified by deployments such as a Wireless Sensor Network (WSN). These WSN's are commonly deployed within a target area for a specific task such as farm monitoring and asset movement control. A group of sensors are typically led by a Personal Area Network Coordinator (PANC). In some situations like in large scale greenhouse monitoring, mobile PANC are required to eliminate energy-hole issues and hence improve the performance of the WSN. The energy-hole issue is a problem caused by the depleted cluster head nodes. In this paper we analyse the performance of a WSN with a mobile PANC. Using inputs from previous empirical studies we designed a scenario of a mobile PAN coordinator using a simulation package. The performance was evaluated. The mobile PANC speed and contact time is monitored and the average network throughput and delay are measured. Based on an analysis of these results a comprehensive set of guidelines are provided for operators of IoT networks. These guidelines optimise the network performance and ultimately lead to cost savings for network providers.
      4  17
  • Publication
    The development of a web-based claims system
    (Institute of Electrical and Electronics Engineers (IEEE), 2009)
    Syed Zulkarnain Syed Idrus
    ;
    Hazry Desa
    ;
    Ahmad Zulhusny Rozali
    The main purpose of this study is to develop a computer system for University Malaysia Perlis (UniMAP) staff to make claims via electronic media. Since this system is Web-based, staff can make claims anywhere, anytime and at any locations. This method can overcome not only human errors but also more efficient, fast and accurate. Therefore, this system can also save time, effort, and administrative costs. In this study, active server pages (ASP) has been chosen to make the calculation and also to generate reports. After the system has been developed, a test was conducted using forms that have been simulated manually. The purpose is to enable the researcher to make comparison with the ones made using the developed system in order to detect errors or flaws from the manual simulation in the system.
      1  33
  • Publication
    A simulation study of wireless network performance
    (Trans Tech Publications Ltd., 2014)
    Ahmad Zulhusny Rozali
    ;
    Robert Stewart
    ;
    Sean Kennedy
    WSN technology has now become ubiquitous due to its flexibility, efficiency and affordability. For example the nodes in a WSN can be easily deployed in any targeted area and last for many years. The nodes can supply reliable data from within the environment with minimal disturbance to the target area.However challenges remain in providing real-time communication in some communication hostile conditions. It may not always be possible to leave the sensors in situ but instead data collection is through the use of mobile a WSN. For example as a vehicle fitted with sensing devices passes through an area of interest data is collected and relayed at certain gateway nodes back to a backhaul network for processing.In this paper our aim is to analyse the interference caused by a mobile jammer node to the stationary transmitter and receiver nodes in a network by using the OPNET Modeler software. This is early stage work aimed at developing a mobile WSN node in our future research.
      2  22
  • Publication
    Setting entrepreneurial mindset, what university graduates need to have? Evidence from Malaysian public universities
    ( 2023-04-24)
    Poupalan R.
    ;
    Sri Sarah Maznah Mohd Salleh
    ;
    Ahmad Zulhusny Rozali
    ;
    Fareed M.
    ;
    Laeeq H.
    ;
    Ahmad AA
    Entrepreneurship is required as a catalyst to reduce number of unemployment among graduates. Therefore, developing entrepreneurial intention among university students is essential. To understand the important areas in shaping and developing entrepreneurial intention among today's undergraduates, this study explores the influence of self-efficacy, role models and entrepreneurship education on entrepreneurial intention. Through a quantitative study, 384 sets of questionnaire were distributed to university students in Malaysia, focusing in students enrolling in entrepreneurship program. Statistical Package for Social Science (SPSS) version 25 is used for data analysis. Based on the correlation and discriminant test, it is established that self-efficacy, role models and entrepreneurship education affects entrepreneurial intention. Therefore, it is suggested that universities should organize more entrepreneurial related activities, programs or workshops which can enhance student's self-efficacy and entrepreneurship education which increases entrepreneurial intention. Additionally, having entrepreneurial role models motivates university students to pursue ambitious goals which increases the entrepreneurial intention among the students.
      32  6
  • Publication
    Determinants of social media advertising avoidance among UniMAP students
    (RMP Publications, 2020)
    Seow Mei Shan
    ;
    Ahmad Zulhusny Rozali
    ;
    Julinawati Suanda
    Social media has become an important medium to marketers for the expansion of advertising. However, consumers are continuously increasing to avoid social media advertising. Consequently, the potential factors of social media advertising avoidance have appeared as a significant focus of research to offer insights that may come out with the effective ways to reduce social media advertising avoidance. Therefore, the aim of this research is to study about the determinants of social media advertising avoidance in the context of university students. This research analyzed the demographic information, descriptive results, strength of each independent variables towards the dependent variable. Generally, this research is a quantitative study. Pilot test is conducted for 30 respondents and all the variables obtain Cronbach’s alpha more than 0.7 which is acceptable. Simple random sampling technique is applied in this study for data collection as well. 370 sets of questionnaires are distributed to the UniMAP students to collect data. Statistical Package for the Social Sciences (SPSS) version 20 is used to evaluate data of this research. Under the Multiple Linear Regression Analysis, this study finds out that the independent variables of goal impediment, privacy concern and negative experience are related to advertising avoidance positively whereas perceived personalization is related to advertising avoidance negatively. Therefore, this research suggests to the marketers to personalize the social media advertising so that the consumers will less likely to avoid the advertisement. This research suggests the future researchers to get more sample size in order to obtain a better and precise results.
      3  37
  • Publication
    Mobile payment and e-Wallet research: a bibliometric analysis
    (Atlantis Press International B.V., 2022)
    Ahmad Zulhusny Rozali
    ;
    Noraini Nasirun
    ;
    Shaiful Annuar Khalid
    The topic of mobile payment and electronic wallet has been a rising topic since 1984. Since 2003, many scholars are being actively producing articles pertinent to this topic. Most of the articles have been published in journals, and primary language used for research is English. Objective of this paper is to investigate mobile payment and electronic wallet through bibliometric analysis. Sources of publication, authorship, citations, distributions publications and other bibliometric indicators are also analyzed in this paper. This study is focused on a total of 1348 published articles between 1984 and 2021. The articles have been automatically collected through a process from the established Scopus database and then later analyzed with bibliometric indicators analysis techniques. Since 1984, the topic of mobile payment and electronic wallet has been emerged. Beginning in 2003, many articles pertinent to this topic have been actively producing by the scholars. Journals is where most of the articles were published in, and English is the main language used in their publications. China leads other country in publications contribution. In the meantime, the most significant areas in which the sources have been produced were Computer Science, Business, Management & Accounting, Engineering, Social Sciences, Economics, Econometrics and Finance, Decision Sciences, and Mathematics. Though, there are still some limitations were found. For future research, we proposed to lengthen this work to other databases by adding a new keyword such as e-money, as well as bibliometric analysis of mobile payment and electronic wallet in developed and developing countries. This paper presents the latest trends in expansion of academic literature on mobile payment and electronic wallet that uses the bibliometric analysis method. Bibliometric indicators are being used in this paper to present the results.
      3  49
  • Publication
    Parents satisfaction towards the childcare service centre: does babysitter’s matter?
    (AIP Publishing, 2021)
    Aidanazima Abashah
    ;
    Mohd Fathi Abd Yaziz
    ;
    Ummi Naiemah Saraih
    ;
    Mohd Affendi Ahmad Pozin
    ;
    Ahmad Zulhusny Rozali
    Customer satisfaction is of the utmost importance for a company to improve its management, service and quality. The aim of this research study is therefore to investigate what are the critical factors in the satisfaction of the parent with childcare services. By using the questionnaire survey, a quantitative approach was used. The questionnaires consist of 21 questions, including the profile of the respondents. The data collected was analysed using the SPSS software and the findings show a positive significant relationship between each of the variables that are babysitter's factors (babysitter's qualification with r=0.506 and p<0.01, babysitter's behaviour with r=0.506 and p<0.01 and babysitter's practice with r=0.303 and p<0.01) towards the satisfaction of the parent. The analysis of reliability, descriptive, correlation and regression were included in the running of the data. Therefore, on the basis of the research findings, the researcher suggests that the childcare centre should continuously improve its services, particularly in terms of qualification, behaviour and practice of babysitters.
      5  19