Now showing 1 - 6 of 6
  • Publication
    Assessment of functional and dysfunctional on implant stability measurement for quality of life
    This study was conducted to investigate the effect of an implant wearer comprising among orthopedic patients as well as the use of implant dentistry in Northern Malaysia. A total of 100 questionnaires were distributed and 70 questionnaires can be used to record, analyze, and test hypotheses. Data for all variables were collected through a questionnaire administered alone and analyzed by using SmartPLS V3. A total of four (4) hypotheses have been formulated and the results show that the hypothesis is supported. The results show that: (1) limit the functionality and quality of life was significantly (0.904) in connection with the implant wearer, (2) physical pain was significantly (0.845) relating to the quality of life, (3) physical discomfort was significantly (0.792) in connection with quality of life, and also (4) social discomfort is significant as well (0.809). This finding suggests that there are positive effects on the implant wearer who through life routine. The results of the study may also serve as a basis for reliable decisions related to quality of life and for the implementation of awareness campaigns that increase how the need for humanity in the field of quality involvement.
  • Publication
    An investigation of the weighted measurement for charity servicesby using analytical hierarchy process
    A charity service for the community is a pure activity where it is assisted by a handful of people to the more needy people. Community involvement in charity activities aims to provide any financial, time and energy assistance. This charity activity has a strategy of ensuring that welfare aspects are integrated into planning towards achieving holistic socio-economic development and enhancing smart and strategic partnerships through collaboration with all groups of people, non-governmental organizations and international agencies. In fact, these charity activities need to improve the quality of financial planning and management as well as information and communication technology professionally. In Malaysia, there are three (3) primary ethnic group in Malaysia that is Malay, Chinese and Indian with the overall population of 15 million, 6 million and 2 million respectively (Economic Planning Unit of Malaysia,2016).This study is focusing on the positively influence individual’s attitude toward the charities events. Data will be collected and the result will be analyzed and presented via Analytic Hierarchy Process. The analysis that will be used to ensuring consistency when dealing with pair wise comparisons, several researchers have suggested some alternatives. Analytic Hierarchy Process (AHP) begins by asking the evaluator to compare the level of importance between all possible pairof criteria, using a scale with values from 1 to 9. As the result, the Analytical Hierarchy Process, that describes the appropriate criteria of donator for charity services focus on to financial stability, period of operations, and service delivery record, and location has been developed.Moral commitment is the significance of charitable practices, occasions and causes will range amongst people in mild of their issues and commitments
  • Publication
    A study of customer-based brand equity prioritization by using analytical hierarchy process
    New entrepreneur face with issues in managing brand equity and its significant is that it helps firms to enhance their cash flow and product differentiation to enjoy and obtain benefits out of competitive advantage. Plus, brand equity is regarded as a key benchmark for the state of health of a brand, and monitoring is believed to be an effective way of managing brand. Previous researchers have discussed that there are two motives to study brand equity which are financial motivation in order to value the brand and improving market productivity. Therefore, brand equity is treated as the most valuable intangible asset according to literatures. Customer based brand equity can create the most powerful point of difference among product suppliers. Therefore, it is imperative to explore the dimension and criteria of customer based brand equity model which includes resonance, judgement, feelings, performance, imagery and salience. In order to explore the criteria prioritization of customer based brand equity amongst customers towards the new product sell by entrepreneur in the market, researcher obtained filled questionnaires from 20 respondents who have experience in buy new local product by entrepreneurs. Analytical Hierarchy Process (AHP) which is one of Multi Criteria Decision Method families was used as methodology for this study. AHP methodology is implemented in this study. Result shows the prioritization of criteria in customer based brand equity model significantly contribute to the brand equity of products by entrepreneur. Furthermore, the contribution of this study is to the extent to which the new entrepreneurs can use the prioritization criteria findings to create the brand equity for their product and customer’s wants towards new products can be fulfilled.
  • Publication
    Non-linear Berger’s coefficient prioritization for quality of sustainability in healthcare services
    ( 2018-12)
    Cheng Ching Yong
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    The study is conducted in order to determine the determinant factors towards the quality for sustainability in healthcare services. The sampling location was the Perlis and Kedah state and 103 target sampleswere selected to involvein this study.Quality Function Deployment (QFD) was one of the quality improvement methodsfor high quality services. However, there is a limitation for QFD to identify the patient’s needs. The Kano Model provides a way to better understand of patients’ needs through the Kano Quality Attribute categories. Thus, the integration approach of Kano Model and QFD is proposed in this study. The patients’ requirement regarding the determinant factors was first obtained through the Kano analysis. Next, the quantitative results from the Kano Model Berger’s coefficient weretranslatedinto the QFD. In the QFD, the technical attributes were developed to identify the correlation between the patients’voices and technical attributes. Finally, both the patients and technical prioritized elements are rank based on their importance by satisfaction index (SS) and dissatisfaction index (DS). The findings from the study able to benefits the healthcare decision maker to design and improve the medical service quality to enhance quality for sustainability in the healthcare services based on the patients and technical prioritized
  • Publication
    A conceptual kano and quality function deployment (Qfd) framework for healthcare service
    ( 2011-02) ;
    Razli Che Razak
    Healthcare organization is struggling to provide customer driven quality service. The key success of healthcare service is the ability to develop a comprehensive healthcare service and deliver the best service direct to customer as required. Coherently, the measure of customer feedback should definitely show good perception of service fulfillment and satisfaction. As part of quality improvement process, an outstanding healthcare organization should practice an effective complaint management system (CMS) as the main voice of customer (VOC) source, which directly mirror the quality of healthcare service. The CMS will act as an essential decision support tool by providing seamless handling of complaints, introduces systematic improvement process, thus enabling hospitals to turn weakness into opportunities. However, Malaysian top public healthcare organizations are implicitly not really put much efforts to have a kind of proper CMS to treat complaints as critical and need immediate resolution. In other words, the VOC might not be heard in right way and account as the customer demand, expect and desire. This scenario may be the evident and reason why the present states of public Malaysian healthcare service providers are still unable to fully incorporate the customer requirement or complaint in to their strategic agendas, which account all the customer needs and expectations. This paper presents the current scenario of local public health care service with special focus to their implementation of CMS or similar system, in conjunction with healthcare constraints and VOC. Based on recent healthcare literature, an inclusive comparison is made and discussed to justify the gap of improvement in healthcare service. From findings, it is identified that complaint management practice is lacking of systematic procedure to prioritize complaints by customers. To be competitive, an alternative customer prioritizing approach mainly incorporates the Quality Function Deployment (QFD) and Kana's Model is proposed conceptually. The new mechanism concept is hope to effectively address a complaint which not only satisfies the customer but also an opportunity to create positive experience with customers, building a healthier foundation, stronger brand value and avoiding legal penalties. It also provides fair balance information for decision making while facing constraints such as operational, legal, human resource and market pressures.
  • Publication
    A classifying and ranking selection of healthcare tourism services
    ( 2020-12)
    Nur Syahirah Mohd Asri
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    The study is conducted to classify and rankingselection ofhealthcare tourism servicesusing the integration of the Kano model and the Fuzzy Analytic Hierarchy Process (FAHP). The selection of healthcare tourism servicesis the determinant factor towards patients’ satisfaction. FAHP isone of the quality improvement methods toimprovehealth tourism. However, FAHP cannot identify the patients’ satisfaction. The Kano Model provides a way to better understandingof patients’ satisfaction through the Kano Quality Attribute categories. Thus, the integration between the Kano Model and FAHP is proposed in this study. The study firstidentifiesthe determinant factors towards patients’ satisfaction requirements in healthcare tourism services. Next, the study measured patients’ satisfaction using Kano and classified them into five groups: must-be,attractive,one-Dimensional,indifferent,andreverse. Finally, the study ranked the determinant factors towards patients’ satisfaction requirements by usingFAHPto prioritize the most important patients’ satisfaction requirements. The findings will help the healthcare decision-maker to design and improve health tourism to enhance patients’ satisfaction in healthcare tourism services based on the most important patients’ satisfaction requirement.