Ummi Naiemah Saraih
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Ummi Naiemah Saraih
Official Name
Ummi Naiemah, Saraih
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Scopus Author ID
57191197363
Researcher ID
AAL-7846-2021

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  • Publication
    ShareFood:CareHood: An educational mobile application for awareness on food wastage
    ( 2023-06-12)
    Arumugam S.
    ;
    Syed Zulkarnain Syed Idrus
    ;
    Ummi Naiemah Saraih
    ;
    Wahab M.H.A.
    ;
    Noormaizatul Akmar Ishak
    ;
    Wan Azani Wan Mustafa
    ;
    Mohd Aminudin Jamlos
    Approximately one-third of all food produced for human consumption is lost or wasted and the rate of food loss is continuously increasing. This circumstance has resulted in a significant increase in carbon footprint and environmental issues. Lack of awareness has been one of the reasons that caused food wastage issue. The main objectives of this research is 1) to develop a mobile application on food wastage; 2) to create awareness on food wastage issue by using ShareFood:CareHood mobile application; and 3) to conduct usability test on ShareFood:CareHood mobile application in terms of ease of use, user interface and functionality. This paper presents the development of ShareFood:CareHood mobile application, which has the purpose of creating awareness on food wastage issue among the users and at the same time gives the users a chance to play their in reducing food wastage by providing food sharing functions. The outcome of this study is provides optimistic results.
  • Publication
    Analysing the impact of career commitment, career aspirations and emotional intelligence on extrinsic success among the cosmetic entrepreneurs
    ( 2024-03-21)
    Sangosanya T.A.
    ;
    Ummi Naiemah Saraih
    ;
    Syed Zulkarnain Syed Idrus
    ;
    Shah I.A.
    ;
    Marniati M.
    ;
    Meilina R.
    The success of emergent entrepreneurial adventures are of interest to stakeholders given the important role that such businesses play in shaping the economies in most countries. While several emergent entrepreneurial businesses are threatened with failure and early exit within the first five years of the business, the literature have attributed and continuesly agued numerous factors responsible for the failure. In this study we argued that to ensure entrepreneurial success there is need for persistent commitment to the career, strong aspirations to desired goals and emotional intelligence. Thus the study examines the effect of these factors namely career commitment, aspirations and emotional intelligence on extrinsic career success taking the context of the cosmetics industries in Malaysia. The quantitative in-depth interview research technique was used to retrieve primary data through questionnaires. An estimated sample of 341 cosmetics entrepreneurs in Malaysia were selected as respondents of this research using simple random sampling method. The analysis was based on the multiple linear regression technique using the SPSS software. The results indicated that career commitment among cosmetic entrpreneurs positively relates to extrinsic entrepreneurial success (β= 0.258, t=2.937, p<0.004). The relationship between career aspiration and extrinsic entrepreneurial success is predicted as positive and significant (β= 0.121, t= 1.319, p<0.019). Finally, based on the result (β=0.162, t=1.738, p<0.085), there is also a positive and significant relationship between Emotional intelligence and extrinsic entrepreneurial success. Some implications of this research are discussed based on the study findings at the end of this study.
  • Publication
    A study on brand loyalty for cosmetic products among female customers in Belagavi City
    ( 2022-02)
    Varun Jewargi
    ;
    Veerendrakumar M Narasalagi
    ;
    Ummi Naiemah Saraih
    This paper delivers a fruitful knowledge on the domain of brand loyalty for cosmetic products among female customers in Belagavi City, India. In detail, this paper aims to examine several factors that affecting the purchase of cosmetic products, and their impact on determining brand loyalty. There are six major factors of brand loyalty which have been tested in this study. Those factors are product quality, features & design, brand name, service quality, advertising & promotion, and price. Six hypotheses were postulated, and tested by using the SPSS software. A sample data set of 93 was drawn. The population of the study consisted of female customers in Belagavi City. The five-point Likert scale has been utilised in collecting the data. The results demonstrated that all of the factors have significant influences in determining brand loyalty among the female customers in this study. The researchers calculated standard deviation and statistically analysed the prominence ratings factors which affecting purchase of cosmetic products, where p value in Chi-square was used for testing the hypotheses. The pragmatic study conveyed abundant suggestions to the existing literature by analytically examined the factors that affecting the purchases of cosmetic products towards brand loyalty. It was also observed that around 62% of female customers spend less than र.1000 (approximately USD13.32) on cosmetics annually, and around 81% of customers prefer to buy foreign brands when compared to the local brands.
  • Publication
    E-MEDIC: A mobile application for common medicines at pharmacy
    ( 2023-06-12)
    Mahendran B.E.
    ;
    Syed Zulkarnain Syed Idrus
    ;
    Ummi Naiemah Saraih
    ;
    Wahab M.H.A.
    ;
    Wan Azani Wan Mustafa
    ;
    Mohd Aminudin Jamlos
    Humans' and the world's lifestyles have changed dramatically through time as a result of technological advancements. Communication technology has advanced swiftly in the contemporary age, making a significant contribution to human existence. Smartphones are one of the most useful technologies. Mobile apps arose as a result of the evolution of regular phones into smartphones. Mobile applications with various functions give varying levels of aid to human existence. This study aims to give self-medicating patients a guideline and correct content information of over-the-counter (OTC) drugs. Subsequently, it is to develop a mobile application for the medication (E-MEDIC app). Furthermore, it is to ease and save users' time searching for medicines content. The third objective is to evaluate the user's acceptance of the medication mobile application (E-MEDIC app). The qualitative methodologies utilised for the E-MEDIC mobile app included locating two specialists to conduct an Alpha Test to obtain their thoughts and selecting twelve respondents with relevant experience to serve as testers. The experiment includes several areas of the application's functioning, usability, and interface design. All respondents and experts agreed that the E-MEDIC mobile app's functionality, usefulness, and usability are excellent. The E-MEDIC smartphone app, which is based on this initiative, can provide accurate information and content specifics on over-the-counter (OTC) medications to self-medicating patients. If properly implemented in pharmacies, OTC medications, and public health, the E-MEDIC smartphone app offers several benefits. The results from this study are promising.
  • Publication
    Employee performance in the perspectives of training, reward and motivation: Evidences from the Malaysian manufacturing company
    ( 2021-05-03)
    Ummi Naiemah Saraih
    ;
    Mariadass R.J.
    ;
    Aidanazima Abashah
    ;
    Suhana Abdul Mutalib
    The purpose of this study is to examine several effects of predictors (eg. training, reward, motivation) on employee performance in the manufacturing sector. Organization needs to put more concerns about employee performance to ensure they could retain their performance because this can contribute to the Gross Domestic Product (GDP) for the country. To provide some empirical evidences on the performance among the manufacturing employees this study has been conducted in one company located in the Northern Region of Peninsular Malaysia. A number of 355 respondents have been participated in this study. Training, reward and motivation have been tested as the independent variables in this study. Meanwhile, employees' performance has been examined as the dependent variable in this study. The questionnaires comprised of 28 items based on Likert Scale ranged from strongly disagree (1) to strongly agree (5). In this study, data is collected from 355 employees based on the simple random sampling technique. Results presented that training and reward had significant and positive relationships with employee performance. Interestingly, results revealed that motivation had significant and negative relationship with employee performance in this study. Therefore, motivation did not give great impact on employee performance based on the study findings. Hence, this study concluded that the organization should emphasis on employees' training and reward to ensure the employees' performance can be increased.
  • Publication
    The moderating effect of career satisfaction on the relationship between organisational justice and turnover intention among the ICT employees
    ( 2024-03-21)
    Sin L.C.
    ;
    Ummi Naiemah Saraih
    ;
    Syed Zulkarnain Syed Idrus
    ;
    Shah I.A.
    ;
    Marniati M.
    ;
    Musliyana Z.
    The aim of this research is to explore the relationship between organisational justice and employee turnover intention in the Information and Communication Technology (ICT) industry. The explicit objectives of this research is 1) to investigate the relationship between organisational justice and turnover intention among employees in the ICT industry and 2) to determine the moderating effect of career satisfaction between organisational justice and turnover intention among Malaysian ICT employees. Using SPSS (V23) software, the results indicated that organisational justice affect significantly on turnover intention (β=-.47; t=-10.73; p=.000) among employees in ICT industry. Result also presented career satisfaction played the role as moderator that enhanced the effect of organisational justice on turnover intention (β =-0.47, t =-4.46, p =0.000, R2 =0.80). At the end of this research, several significance of this research are discussed based on the research findings.
  • Publication
    Impact of meme advertising on brand equity
    ( 2022-06)
    Muhammad Sufyan Ramish
    ;
    Ummi Naiemah Saraih
    ;
    Julinawati Suanda
    ;
    Junaid Ansari
    This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a negative or positive effect among them in ultimately enhancing the brand equity. The participants who participated in this research by filling out the survey form were 211, in which 118 were females and 93 were males. These respondents were the ones who are active on social media in Pakistan. These respondents were given a google survey form which consisted of a meme of a renowned brand and questions related to that particular meme and brand. The responses collected from the survey were used further in performing a statistical test on it through Smart PLS. The result obtained from Smart PLS showed that attitude towards meme advertisement mediates between visual appeal and attitude towards brand, attitude towards meme advertisement mediates between entertainment and attitude towards brand, attitude towards meme advertisement mediates between creativity of meme advertisement and attitude towards brand and attitude towards brand mediates between attitude towards meme advertisement and brand equity. Results are further discussed to construct the validity of meme advertising. These findings suggest that meme advertising do have an effect on brand equity, SmartPls approach was used in this research study to judge the conceptual model and hypothesis on the basis of different statistical tests. The research was done on the population of active social users of Pakistan that are forty-six million. The survey has a sample size of 385.
  • Publication
    Examining the impact of influencers and bloggers on behavioral intentions among youth in Sindh Pakistan
    ( 2024-06)
    Ikramuddin Junejo
    ;
    Abeer Memon
    ;
    Ummi Naiemah Saraih
    ;
    Zuha Akhund
    ;
    Mahnoor Shah
    ;
    Mohd Khairulnizam Zahari
    This study examines the impact of attitude, social media influencers, electronic word of mouth (e-WOM), and credibility on behavioral intention among Pakistani youth towards the textile industry. An online survey was distributed with the help of an adapted questionnaire from past studies. A total of 200 cases were considered in this study, and reliability analysis and regression analysis were performed in SPSS version 25. The findings revealed that all independent variables of attitude, social media influencers, e-WOM and credibility are positively and significantly impacted behavioral intention. In detail, results presented that attitude is positively and significantly affect behavioral intention (β=.152, p=.048), social media influencer is positively and significantly affected behavioral intention (β=.176, p=.023), e-WOM is positively and significantly affect behavioral intention (β=.174, p=.022), and credibility is positively and significantly affected behavioral intention (β=.154, p=.021). Social media influencer was found to have a more significant impact on the behavioral intentions of the youth of Pakistan due to higher beta values than the other independent variables. Therefore, policymakers in the textile industry can consider these variables to attract Pakistani Youth towards their behavioral intention in the future.
  • Publication
    Digital technology and intentions to adopt digital e-health practices among health-care professionals
    ( 2024)
    Nadia A. Abdelmegeed Abdelwahed
    ;
    Mohammed A. Al Doghan
    ;
    Ummi Naiemah Saraih
    ;
    Bahadur Ali Soomro
    Purpose In the present era, digital technology can be used responsibly to provide developed and developing countries with high-quality health-care services to nations. This study aims to explore Saudi Arabia’s intentions to adopt digital health-care practices. Design/methodology/approach To be consistent with previous studies, this study used a quantitative methodology to collect the data from health-care professionals working in Saudi Arabia’s public and private health institutes. Consequently, this study’s findings are based on 306 valid samples. Findings On the one hand, the path analysis reveals that health-care professionals believe in perceptions relating to the use of e-health and technology (PEHT) and experiences regarding internet use (ERIU) and that these have positive and significant effects on attitudes toward the use of e-health and technology (ATEHT) and intentions to use e-health services (ITUES). On the other hand, barriers to using e-health (BUEH) negatively impact ATEHT and ITUES. Finally, ATEHT also has a positive and significant effect on ITUES. Practical implications This study’s findings will help Saudi Arabia’s policymakers and the country’s health ministry to develop policies to provide e-services that health-care professionals can use to improve the quality of the country’s health care, patients’ human rights and social care. Furthermore, this study’s findings are helpful in developing attitudes and intentions toward either e-health or digital health to provide better health facilities to serve Saudi Arabia’s citizens. Originality/value This study empirically confirms among Saudi Arabia’s health-care professionals the PEHT, ERIU and BUEH toward ATEHT and ITUES.
  • Publication
    Psychological well-being of academics in higher education : a systematic literature review
    ( 2024)
    Azlini Che Hassan
    ;
    Ummi Naiemah Saraih
    ;
    Ain Zuraini Zin Aris
    Various studies have already been conducted on the issue of psychological well-being of individuals. Unfortunately, most of the previous studies were not conducted from the perspective of academics in higher education. Therefore, the present study examined a considerable number of previous studies on the psychological well-being of academics in the context of higher education. The design of the study is a systematic literature review. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) were applied for selection, screening and reporting. The Scopus, Web of Science (WoS), Science Direct and Google Scholar databases were used for this systematic literature review of quantitative and qualitative research published between 2018 and 2022. Based on nine studies, there are three themes related to the psychological well-being of academics, including work-family conflict, workload and teaching-research role. Consequently, further research is needed to better identify the psychological well-being of academics.