Julinawati Suanda
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Preferred name
Julinawati Suanda
Official Name
Suanda, Julinawati
Alternative Name
Suanda, J.
Suanda, Julinawati
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  • Publication
    Keusahawanan, inovasi dan perniagaan
    ( 2012)
    Shuhairimi Abdullah
    ;
    Ku Halim Ku Ariffin
    ;
    Julinawati Suanda
    ;
    Ahmad Zulhusny Rozali
    ;
    Mohd. Mizan Mohammad Aslam
    ;
    Azizi Halipah
    ;
    Abdul Jalil Ramli
    ;
    Azlini Che Hassan
    Buku ini dapat memberi gambaran kepada pembaca tentang ilmu keusahawanan, kemahiran tentang usahawan berjaya, bagaimana membina rancangan perniagaan di samping ilmu asas tentang kepentingan inovasi dalam disiplin keusahawanan. Usahawan dituntut untuk memimpin dirinya sendiri dan segala usaha yang dilakukan. Menjadi usahawan yang hebat, wajar memiliki perwatakan peribadi yang utuh, berusaha memiliki sumber pengeluaran yang mencukupi serta mampu bersaing dalam persekitaran perniagaan, mengenal pasti peluang-peluang yang ada, di samping berinovasi ke arah memajukan potensi supaya setiap aktiviti yang dilakukan berjaya dikembangkan. Usahawan berjaya juga cemerlang dalam aktiviti keusahawanan yang mementingkan tuntutan keagamaan secara sempurna bersesuaian dengan semangat al-Falah.
  • Publication
    Impact of meme advertising on brand equity
    ( 2022-06)
    Muhammad Sufyan Ramish
    ;
    Ummi Naiemah Saraih
    ;
    Julinawati Suanda
    ;
    Junaid Ansari
    This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a negative or positive effect among them in ultimately enhancing the brand equity. The participants who participated in this research by filling out the survey form were 211, in which 118 were females and 93 were males. These respondents were the ones who are active on social media in Pakistan. These respondents were given a google survey form which consisted of a meme of a renowned brand and questions related to that particular meme and brand. The responses collected from the survey were used further in performing a statistical test on it through Smart PLS. The result obtained from Smart PLS showed that attitude towards meme advertisement mediates between visual appeal and attitude towards brand, attitude towards meme advertisement mediates between entertainment and attitude towards brand, attitude towards meme advertisement mediates between creativity of meme advertisement and attitude towards brand and attitude towards brand mediates between attitude towards meme advertisement and brand equity. Results are further discussed to construct the validity of meme advertising. These findings suggest that meme advertising do have an effect on brand equity, SmartPls approach was used in this research study to judge the conceptual model and hypothesis on the basis of different statistical tests. The research was done on the population of active social users of Pakistan that are forty-six million. The survey has a sample size of 385.
  • Publication
    Identifying Batik buying behaviour among generation Z in Malaysia towards the marketing strategy development for Batik entrepreneurs
    ( 2024-06)
    Wongsumali Saiprawat
    ;
    Julinawati Suanda
    ;
    Hafizah Abdul Rahim
    ;
    Atikah Nor Johari
    ;
    Muhammad Faisal Hamidi @ Abdul Rani
    Batik is considered historical traditional wear for Malaysian. The evolution of batik could be seen from the motives, colours and material. The objective of this study is to identify the relationship between several variables of batik buying behaviour among the young adults in Malaysia towards the marketing strategy development. The study aimed to identify the factors that influence Generation Z's buying behaviour towards batik products by using the Theory of Planned Behaviour (TPB). In this study, convenience sampling has been used to identify the buying behaviour of university students aged 19-27 years old. The data gained from the surveys is analysed using Statistical Package for Social Sciences (SPSS) version 28. The results of the multiple regression analysis indicate that the combination of the independent variables such as subjective norms, consumer knowledge, perceived behavioural control and product characteristics, significantly predicts the marketing strategy development. The findings of the study are expected to assist the batik entrepreneurs from Small and Medium-Sized Enterprises (SMEs) in determining the suitable marketing strategy in the context of batik industry with the Generation Z as their target market and the need for batik businesses to focus on product quality and affordability, as well as innovative marketing strategies to attract young consumers to the batik market.