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PublicationMechanisms of media persuasion and positive Internet word-of-mouth driving green purchasing behavior: evidence from China(MDPI, 2024-07-30)As environmental issues intensify, sustainability development is becoming mainstream, with environmental topics gaining increasing attention in the media and online. Shifting consumer behavior in China toward green purchasing is crucial for mitigating environmental pollution and achieving sustainable, low-carbon consumption. This study constructed a theoretical model combining media persuasion (MP) and positive internet word-of-mouth (PIM) with green purchasing behavior (GPB), based on the Stimulus–Organism–Response (SOR) and persuasion theories, to explore consumer responses to environmental information campaigns. A total of 357 valid samples were collected through an online questionnaire survey and subjected to analysis using the structural equation model (SEM). The results indicate that MP, PIM, and environmental attitude (EA) significantly influence GPB. Specifically, EA partially mediates the relationship between MP, PIM, and GPB, while environmental knowledge (EK) negatively moderates the relationship between independent variables and EA. Additionally, EK moderates the mediating effect of EA. The findings highlight that the effective implementation of MPs and PIMs can facilitate the creation of positive EA, which stimulates consumer GPB. This is essential for promoting sustainable consumption. This research contributes to sustainability by providing insights and practical suggestions for developing green marketing strategies that support environmental goals.
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PublicationDynamics of economic growth in ASEAN-5 countries: a panel ARDL approach(Springer, 2024)This research explores economic growth dynamics in five ASEAN countries (1980–2020), analyzing the short and long-term impact of financial development (FD), oil prices, investment (INV), and inflation on GDP growth. Panel ARDL analysis reveals a transient positive link between FD and long-term GDP growth, necessitating a holistic approach for short-term stability. Similarly, oil prices exhibit long-term volatility, urging diversification strategies. In contrast, consistent and significant relationships exist between INV and GDP growth in both time frames, underscoring investment's pivotal role. The study emphasizes managing inflation for sustained growth, offering vital insights for policymakers, economists, and analysts in fostering ASEAN's economic stability.
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PublicationPreparation of aviation industry transition on COVID-19 from pandemic to endemic phase: a review(Open Access Publications LLC., 2023)Purpose: The aim of this study is to examine the Malaysian government's actions towards the aviation industry to deal with the Covid-19 pandemic and the transition phase from pandemic to endemic. Transition phase refers to a temporary period before the country could fully enter the endemic phase which is subject to an announcement by the World Health Organisation (WHO). Theoretical framework:The study on air transport affected by pandemic and industry action toward the endemic phase. This study refers to the conceptual framework for emergency department design in a pandemic by Aujirapongpan (2023): Relationship between state, hospital and ED in pandemic preparedness planning and response. Design/methodology/approach: The approach used is qualitative research that are observation and literature review. Findings: The results demonstrate the Malaysian government's actions during the transition period from pandemic to endemic. Restrictions on travel between areas cause the public to be unable to move at will, causing passengers to be unable to buy plane tickets. The government's actions have indeed had an impact on the airline company's income. Among the significant effects are the workers who were laid off in the era of the pandemic. At the same time, the government is also trying to help airlines financially to survive while waiting for the endemic period. The Malaysian government does not have a specific framework for the airline industry to face the pandemic, however, the Malaysian government gives a quick reaction to control the situation. Research, Practical & Social implications: The study gives comparative responses on the aviation industry by the government when faced with a pandemic, as well as planning for the transition to the endemic phase. Originality/value: The result indicates the government participation and action changes of the air transport operation on the Covid-19 pandemic to endemic transition phase.
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PublicationGoing green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development(Emerald Publishing, 2023)Purpose: This study aims to explore the role of the green market (GM) and green innovation (GI) towards green entrepreneurship (GE) and sustainable development (SD). Design/methodology/approach: Based on cross-sectional data, the researchers used quantitative methods in this study to confirm the conceptual framework. The researchers used a questionnaire to collect the data obtained from Pakistan's knowledge-based companies (KBCs). In total, the researchers used 192 usable samples to deliver the findings. Findings: The researchers used structural equation modeling (SEM) to ensure the model's fitness and as a basis for this study's hypotheses. The findings highlight that the GM factors, such as green product (GP), green design (GD), green supply chain (GSC) and green production (GPN) have a positive and significant effect GM factors, such as on both GE and SD. Further, GI is, also, a significant predictor of GE and SD. Finally, this study's findings show that GE has a predictive role of towards SD. Practical implications: This study's findings create a source of attention for individuals to preserve the GM's natural resources. Further, mainly in developing contexts like Pakistan, the addition of the GI factor and the GM towards GE and SD contribute to the depth of the existing literature. Originality/value: By integrating factors, such as innovation toward GE and SD, this study's findings provide an original contribution to the empirical evidence.
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PublicationInfluence of teachers’ emotional intelligence on students’ motivation for academic learning: an empirical study on university students of Bangladesh(Taylor & Francis, 2024)Excellent teachers produce quality students who resembles their teachers. Teaching is a very challenging and stressful job that create emotional distress for teachers and have a significant impact on students. Bandura’s Social Cognitive Theory of Motivation inspired this study, which focused on Emotional Intelligence. This study attempts to measure the influences of Bangladeshi teachers’ emotional intelligence (EI) on students’ motivation for academic learning. This research incorporates Daniel Goleman’s five EI dimensions: self-awareness (SA), self-regulation (SR), self-motivation (SM), empathy (EM) and social skills (SS). The survey includes students of 14 private and 14 public universities from Bangladesh. A 31-item structured questionnaire survey was designed to collect data from (N = 415) respondents using a five-point Likert scale, and structural equation modeling (PLS-SEM) was employed to measure the reliability, validity, and test of hypotheses. Results revealed that students’ motivation for academic learning is directly influenced by teachers’ emotional self-awareness (SA), self-regulation (SR), self-motivation (SM), empathy (EM) and social skills (SS). The study’s findings indicate that students’ motivation for academic learning is positively influenced by teachers’ emotional intelligence. Consequently, this study contributes to the body of knowledge on emotional intelligence by offering implications for teachers in higher education.