Mohd Khairulnizam Zahari
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Preferred name
Mohd Khairulnizam Zahari
Official Name
Mohd Khairulnizam , Zahari
Alternative Name
Zahari, M. K.N.
Zahari, M. K.
Zahari, Mohd Khairulnizam
Main Affiliation
Scopus Author ID
58139723200
Researcher ID
HNI-9896-2023

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  • Publication
    The impact of viable supply chain management on sustainability in Malaysian manufacturing companies during the COVID-19 pandemic: the moderating role of government support
    ( 2024-06)
    Mohd Khairulnizam Zahari
    ;
    Norhayati Zakuan
    ;
    Tisya Farida Abdul Halim
    ;
    Suraiya Ibrahim
    ;
    Mohd Affendi Ahmad Pozin
    This study examines the impact of viable Supply Chain Management (SCM) on the long-term viability of Malaysian manufacturing enterprises during the COVID-19 epidemic. It specifically studies how government support can moderate this relationship. The pandemic's unprecedented disruptions have emphasised the vital need for resilient supply chains to guarantee ongoing operations and achieve sustainability goals. This study employs a quantitative approach to investigate the influence of effective SCM on the long-term viability of companies. Survey questions were distributed to a total of 488 respondents, consisting of upper-level employees of manufacturing companies in Malaysia. The study has employed a stratified random sampling process. The study utilise data from 197 manufacturing enterprises in Malaysia, which is examined using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings suggest that organisations with robust and flexible supply networks were more capable of sustaining their operations and attaining their sustainability objectives. Contrary to expectations, the data indicate that government support did not have a moderating effect on the connection between VSCM practices and corporate sustainability. To improve sustainability and ensure operational continuity during times of crisis, the report emphasises the importance of investing in and cultivating resilient supply chain procedures for industry professionals. The findings indicate that governments should reevaluate the processes and effectiveness of government support given to companies during disruptive events. This calls for a more nuanced approach to the development and execution of policies.
  • Publication
    Examining the impact of influencers and bloggers on behavioral intentions among youth in Sindh Pakistan
    ( 2024-06)
    Ikramuddin Junejo
    ;
    Abeer Memon
    ;
    Ummi Naiemah Saraih
    ;
    Zuha Akhund
    ;
    Mahnoor Shah
    ;
    Mohd Khairulnizam Zahari
    This study examines the impact of attitude, social media influencers, electronic word of mouth (e-WOM), and credibility on behavioral intention among Pakistani youth towards the textile industry. An online survey was distributed with the help of an adapted questionnaire from past studies. A total of 200 cases were considered in this study, and reliability analysis and regression analysis were performed in SPSS version 25. The findings revealed that all independent variables of attitude, social media influencers, e-WOM and credibility are positively and significantly impacted behavioral intention. In detail, results presented that attitude is positively and significantly affect behavioral intention (β=.152, p=.048), social media influencer is positively and significantly affected behavioral intention (β=.176, p=.023), e-WOM is positively and significantly affect behavioral intention (β=.174, p=.022), and credibility is positively and significantly affected behavioral intention (β=.154, p=.021). Social media influencer was found to have a more significant impact on the behavioral intentions of the youth of Pakistan due to higher beta values than the other independent variables. Therefore, policymakers in the textile industry can consider these variables to attract Pakistani Youth towards their behavioral intention in the future.