Journal of Communication in Scientific Inquiry (JCSI)

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https://hdl.handle.net/20.500.14170/369
Journal of Communication in Scientific Inquiry (JCSI) is a biannually social science journal, scholarly open access and published by the publication of University Malaysia Perlis (UniMAP). This particular journal demonstrates competitive advantages against its counterparts as it emphasises on the use of new technologies with focus on ‘internet of things’ (iOT) in education. The journal’s visibility is amplified by drawing on high quality characteristics, distributed coverage, knowledge coreness and exclusivity of cutting edge issues. This will indirectly lead to indexing in well-recognised scientific data base such as Scopus or ISI which will promote it to a much higher level of quality in time. Journal homepage / Copyrights and Limitations On Use

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  • Publication
    "A binding contract between the dominant and the submissive”: linguistic analysis of gender bias in Fifty Shades of Grey (2015)
    ( 2022-12)
    Papada Srithreerawichai
    ;
    Alisa Lekdam
    ;
    Yadsamin Muprasit
    ;
    Pum Chanpom
    Language, a significant tool for communication, is implemented to express an interlocutor’s attitude. Their language choice can imply manipulation of power or discrimination between sexes, also known as sexist language. Since dialogues in movies represent real-world communication, this study aims to delve into the sexist language depicted in Fifty Shades of Grey (2015), a romantic drama film. In particular, the genre reflects the apparent discrepancy between male and female counterparts in terms of language and gender bias. The movie was then selected as the main text for the linguistic investigation of sexist language in this descriptive qualitative research. The essential framework in this research is centered extensively on Sara Mills’ theory regarding language and feminism encompassing overt sexism and indirect sexism. Overt sexism is categorized into six types including generic pronouns, generic nouns, non-parallel terms, sexism in proverbs, sexism in swear word, and derivation. On the other hand, indirect sexism is categorized into six subtypes, namely humor, presupposition, conflicting message, scripts and metaphors, collocation, and androcentric perspective. The researchers observe that characters and their attitudes render sexist ideology while their utterances convey gender-related discrimination.
      1  13
  • Publication
    A review of engineering leadership concept: a way forward
    ( 2024-06)
    Alim Maktar
    ;
    Khairun Nisa Khairuddin
    ;
    Ummi Naiemah Saraih
    Leadership is a critical component in business management, and in some situations, it can be vital to the survival of a company or organization. The concept of leadership has been extensively studied across various disciplines, yet the specific domain of engineering leadership remains underexplored and poorly defined. Every engineering organization, regardless of size, requires leaders and employees to execute projects to ensure their organization's success. This review article examines the existing definitions of leadership and engineering leadership, highlighting the lack of consensus in the field. By analyzing current literature, the authors identify the key attributes and skills associated with engineering leadership and discuss their relevance to contemporary engineering practices. Our findings reveal a fragmented understanding of engineering leadership, underscoring the need for further empirical studies to develop a cohesive and comprehensive definition. This article aims to provide a foundational understanding of engineering leadership and proposes directions for future research to bridge the gaps in the current knowledge, thereby paving the way for the development of robust theoretical and practical frameworks in engineering leadership. This paper focuses on leadership in the engineering context as the engineering sector plays a vital role in addressing sustainable development on a local, national, regional and global level. The concept of engineering leadership is dynamic across countries and sectors, thus merits more attention from scholars to explore the dynamism of the concept
  • Publication
    An analysis of English language needs: a reflection from Electrical and Civil Engineering students of College of Industrial Technology and Management, RUTS
    ( 2021-12)
    Jittima Choopun
    ;
    Napadon Sornpakdee
    ;
    Wachira Yangyeun
    This paper reports on the results of a needs analysis on English topics for engineering undergraduate students. The data were collected from 44 electrical and 65 civil engineering students of College of Industrial Technology and Management, Rajamangala University of Technology Srivijaya (RUTS) in the academic year 2019. The study employed a questionnaire for data collection. The data were analyzed by using frequency, percentage, mean, and standard deviation (S.D.) The findings revealed that all English topics for engineering were required by both electrical and civil engineering students at high level. Regarding the needs of English topics for electrical engineering, it was found that writing an engineering project (x¯= 4.57, S.D. = 0.545) was the highest needed and then it was followed by tools, equipment, and machines (x¯= 4.55, S.D.= 0.589) and engineering materials (x¯= 4.52, S.D. = 0.505). In terms of the needs of English topics for civil engineering, it was found that safety at work (x¯= 4.29, S.D.= 0.655) was the highest needed and then it was followed by describing a procedure or process (x¯= 4.29, S.D. = 0.631), engineering materials (x¯= 4.26, S.D.= 0.644), and writing an engineering project (x¯= 4.26, S.D.= 0.644) respectively. Another important result was that the researcher also came up with the realization that contents combined with English for Specific Purpose and online learning formats should be highly considered when developing the instructional materials in teaching English for engineering students.
      1  4
  • Publication
    An analysis of translation strategies of Tootsie’s vocabulary from Thai into English: a case study of a TV series, ‘Diary Tootsies the Series’
    ( 2022-12)
    Akkapong Pakjan
    ;
    Kanokwan Kongpakdee
    ;
    Supawadee Chookerd
    ;
    Thassanee Thasrabiab
    The study examined the strategies used in translating the Thai TV series, ‘Diary Tootsies the Series Season 1 and 2’ written and directed by Piyachart Thongaum. Employing Baker's (1992) eight translation strategies of nonequivalence at the word level from Thai to English, the study identified the occurrences of each strategy, exemplified the techniques used, and described the translator’s intentions. Frequencies of occurrence were calculated to compare the use of translation strategies. The findings illustrated that seven of Baker’s (1992) translation strategies were used. The most frequently-employed translation strategy was Translation by a more general word, which accounted for 65 occurrences (36.72%) while the two least with 4 times (2.26 %) were Translation by using a loan word with or without explanation, and Translation by omission. The illustration-based translation, however, was not found. Furthermore, the study found 28 instances (15.82%) of literal translation, which was beyond Baker's (1992) framework. The majority of gay terminologies according to findings, drew on existing Thai words before evolving into new meaning, usually relating to sexuality, resulting in some Thai words not being directly translated into English. Also, the greatest emphasis was placed on meaning while retaining the tootsieness in the target language was the least important factor. Evidently, gayness in the original text was diminished when translated into the target text. This study can assist translators in becoming aware of the unique characteristics of ladyboys’ dialogues and in employing different non-equivalence translation strategies to translate idiosyncratic words in ladyboys’ subtitle scripts in order to effectively convey their original meaning and flavor.
      5  8
  • Publication
    Analisis persepsi generasi Z terhadap bahasa Melayu dari perspektif sosiokognitif
    ( 2022-12)
    Siti Nurul Jannah Fital
    ;
    Junaini Kasdan
    Revolusi Industri 4.0 (R14) yang lebih menekankan bidang Sains dan Teknologi serta keperluan menguasai bidang tersebut dalam bahasa Inggeris dilihat memberi kesan kepada persepsi Generasi Z (Gen Z) terhadap bahasa Melayu. Justeru, kajian ini dijalankan dengan tujuan untuk mengenal pasti dan menganalisis tahap persepsi terhadap bahasa Melayu dalam kalangan Gen Z, iaitu generasi yang lahir dan membesar dalam era ini. Data diperoleh daripada 660 maklum balas responden yang diterima daripada soal selidik. Responden terdiri daripada Gen Z di seluruh Malaysia yang menerima undangan berdasarkan kriteria yang ditetapkan, meliputi kelompok bandar, pinggir bandar dan luar bandar. Instrumen kajian yang dibangunkan khusus untuk kajian ini mempunyai tahap keesahan dan kebolehpercayaan yang tinggi, iaitu α = .75 hingga α = .91. Data dianalisis secara deskriptif dan inferensi menggunakan perisian Statistical Package for Social Sciences (SPSS) versi 25.0. Kajian ini memanfaatkan Teori Sosiokognitif dan pendekatan sosiokognitif bagi menghuraikan pertalian antara latar sosial dengan tahap persepsi terhadap bahasa Melayu dalam kalangan Gen Z. Secara umumnya hasil kajian mendapati bahawa 14.0% Gen Z mempunyai persepsi yang positif dan 13.0% berpersepsi sangat positif terhadap bahasa Melayu . Manakala sebanyak 56.0% Gen Z dalam kajian ini berpersepsi negatif dan sebanyak 17.0%, berpersepsi sangat negatif terhadap bahasa Melayu.
      24  20
  • Publication
    Analisis psikolinguistik wanita di luar bandar terhadap kesedaran serta pengetahuan tentang fibroid
    (Universiti Malaysia Perlis (UniMAP), 2025-06)
    Siti Noridayu Abd. Nasir
    ;
    Hazlina Abdul Halim
    ;
    Ahmad Shuib Yahaya
    Masalah kesihatan wanita seperti fibroid sering berlaku dan menjejaskan aspek emosi wanita yang mengalaminya. Oleh yang demikian, tahap kesedaran wanita terhadap masalah fibroid amat penting dalam meningkatkan kualiti kesihatan wanita di Malaysia. Oleh itu, kajian ini dilaksanakan dengan tujuan mengenal pasti sejauh mana pengetahuan wanita di luar bandar tentang fibroid. Kemudian, membincangkan kesan terhadap emosi wanita melalui aspek linguistik secara lisan dan bertulis. Seterusnya, mencadangkan langkah wanita dalam mengawal emosi dan meningkatkan pengetahuan tentang fibroid. Selain itu, kajian ini mengaplikasikan Teori Perkembangan Psikososial Erik Erikson dalam analisis data kajian. Keputusan kajian memperlihatkan bahawa wanita yang mengalami masalah fibroid cenderung memberikan fokus terhadap kesan jangka masa panjang dan aspek keintiman pasangan. Malah, masalah fibroid berupaya menggangu psikologi wanita dalam kehidupan harian mereka. Selain itu, tahap pengetahuan yang mendalam tentang fibroid masih lagi berada pada tahap yang rendah di luar bandar. Oleh yang demikian, kesedaran tentang fibroid kepada wanita di luar bandar perlu ditingkatkan oleh pihak berwajib. Kajian ini diharapkan dapat membantu meningkatkan pengetahuan serta kesedaran wanita tentang fibroid bagi membantu mereka memahami dengan terperinci tentang aspek rawatan, kesan dan alternatif untu membantu mengurangkan risiko buruk terhadap masalah fibroid yang dihidapi wanita.
  • Publication
    Analisis Sosiolinguistik masyarakat Melayu di tiga wilayah sempadan Selatan Thailand berlandaskan teori etnografi komunikasi
    ( 2019-12)
    Kamaruddin Isayah
    Kertas kerja ini bertujuan untuk memaparkan situasi sosiolinguistik dan fenomena kebahasaan dalam masyarakat Melayu di tiga wilayah sempadan selatan Thailand (3WSST). Data sosiolinguistik yang terkumpul melalui kajian pustaka, pemerhatian dan temu bual tidak terancang dianalisis secara deskriptif menggunakan teori etnografi komunikasi yang dicadangkan oleh Hymes (1974) melalui singkatan komponen tutur tertentu, iaitu SPEAKING. Masyarakat Melayu di 3WSST yang dimaksudkan dalam kertas kerja ini merangkumi wilayah Pattani, Yala dan Narathiwat. Memandangkan pengkelompokan etnik di Thailand, masyarakat Melayu merupakan sebuah masyarakat minoriti di negara ini. Di bahagian hujung Selatan Thailand, masyarakat ini dianggap majoriti penduduknya. Identiti yang melambangkan masyarakat ini bersifat Melayu ialah pembentukan masyarakat sejak zaman silam hingga sekarang berunsurkan ciri-ciri Melayu, iaitu dengan mengamalkan adat dan budaya Melayu. Sejarah telah membuktikan bahawa masyarakat di sini ialah masyarakat Melayu asal yang tidak diasimilasikan daripada mana-mana masyarakat. Bahasa Melayu khususnya dialek Melayu Patani merupakan medium utama bagi penduduk masyarakat ini. Dari sudut sosiolinguistik, masyarakat Melayu di 3WSST jelas sekali mengalami fenomena pertembungan dengan orang Thai, kesannya muncul sebuah masyarakat dwibahasa. Hakikatnya, fenomena kedwibahasaan dalam masyarakat ini mengakibatkan berlakunya beberapa aspek linguistik seperti fenomena pemilihan bahasa, percampuran bahasa dan sebagainya.
      1  85
  • Publication
    Analisis wacana kritis: satu pengenalan umum
    ( 2020-06)
    Zaliza Zubir
    ;
    Rohizah Halim
    Makalah ini akan menjelaskan tentang sejarah ringkas analisis wacana kritis dan pendekatan yang diguna pakai dalam kajian analisis wacana kritis. Pendekatan dan kaedah dalam menganalisis wacana kritis telah diperkenalkan oleh tiga tokoh terkenal dalam bidang analisis wacana kritis, iaitu Teun Van Dijk, Ruth Wodak dan Norman Fairclough. Setiap pendekatan yang diperkenalkan oleh tiga tokoh ini mempunyai pendekatan yang berbeza tetapi tujuan yang sama, iaitu untuk melihat hubungan antara bahasa dan kuasa dalam penyelidikan mengenai kelembagaan institusi, politik, ekonomi dan media.
      4  212
  • Publication
    Apraksia terhadap penghidap Epilepsi melalui analisis Neuropsikolinguistik
    ( 2024-06)
    Siti Noridayu Abd. Nasir
    ;
    Hazlina Abdul Halim
    ;
    Ahmad Shuib Yahaya
    Epilepsi adalah penyakit yang melibatkan masalah kepada neurologi manusia. Malah, epilepsi menyebabkan berlakunya halangan dalam komunikasi verbal ketika penghidap mengalami gangguan otak serta sistem saraf. Oleh itu, epilepsi juga dikaitkan sebagai penyebab berlakunya apraksia. Sehubungan itu, kajian ini dilaksanakan untuk mengenal pasti ujaran penghidap epilepsi semasa berlaku kekejangan otot. Kemudian, membincangkan aspek apraksia yang berlaku kepada penghidap epilepsi. Selain itu, kajian ini bertujuan menganalisis aspek neuropsikolinguistik penghidap epilepsi terhadap bahasa pertama. Teori yang diaplikasikan dalam kajian ini adalah Teori Neurolinguistik Wernicke 1874 dalam perbincangan kajian ini. Hasil dapatan kajian memperlihatkan bahawa penghidap epilepsi mengalami masalah apraksia ketika berlakunya kekejangan otot dan sistem saraf otak. Malah, ujaran bahasa pertama mereka terhalang untuk diungkapkan dengan jelas dan lancar kerana berlakunya gangguan yang melibatkan saraf otak penghidap. Melalui dapatan juga jelas menunjukkan penghidap epilepsi mengalami halangan berbahasa kerana masalah neurologi melibatkan saraf otak mereka. Penghidap cenderung menggunakan suku kata pendek, dialek dan pengguguran konsonan serta vokal dalam perkataan. Tambahan lagi, sawan memberikan kesan kepada tingkah laku penghidap yang memberikan kesan kepada psikologi kerana berasa malu dan takut dengan keadaan yang berlaku. Adalah diharapkan kajian ini dapat memberikan ruang untuk lanjutan bagi kajian akan datang melibatkan aspek apraksia kepada penghidap epilepsi
  • Publication
    Bermukun dalam tradisi masyarakat Sarawak
    ( 2024-06)
    Mohamad Nik Mat Pelet
    ;
    Rozaimah Rashidin
    ;
    Noriza Daud
    ;
    Nurul Nadia Samud
    ;
    Wan Robiah Meor Osman
    ;
    Anida Sarudin
    Bermukun merupakan salah satu aktiviti seni warisan budaya masyarakat Sarawak yang masih kekal relevan hingga ke hari ini. Aktiviti bermukun melibatkan tiga komponen utama iaitu bergendang, berbalas pantun dan bertandak. Metodologi kajian ini melibatkan kajian kualitatif dan analisis kandungan berbantukan Model Segi Tiga Semiotik. Data pantun dikumpul melalui kajian lapangan yang melibatkan aktiviti bermukun dan kaedah persampelan yang digunakan ialah kaedah persempelan bertujuan. Implikasi kajian ini menjadi output kepada pembinaan Profil Perlambangan Pantun Tradisi Bermukun Masyarakat Melayu Sarawak dan Profil Makna Pantun Tradisi Bermukun Masyarakat Melayu Sarawak. Aktiviti berbalas pantun ini dianggap unik kerana disampaikan secara spontan yang didendangkan melalui nyanyian. Keindahan berbalas pantun dalam tradisi bermukun ini juga dapat dilihat melalui penggunaan ungkapan dalam rangkap pantun tersebut. Ungkapan ini diwakili oleh perlambangan yang berbentuk eksplisit dan implisit yang mencerminkan keintelektualan dan seni berkomunikasi dalam kalangan masyarakat Sarawak. Namun begitu, unsur perlambangan yang berbentuk eksplisit dan implisit boleh menimbulkan ketidakfahaman disebabkan oleh kekangan bahasa yang berbeza. Kesannya, mesej yang cuba disampaikan melalui pantun tersebut tidak difahami oleh bukan penutur jati. Hakikatnya, budaya berbalas pantun yang diwarisi sejak turun-temurun ini dapat memupuk rasa cinta kepada aktiviti seni dan budaya dalam kalangan masyarakat di negeri Sarawak. Hal ini sejajar dengan peranan dan fungsi Kementerian Pelancongan, Seni dan Budaya yang dipertanggungjawabkan di bawah Jabatan Kesenian dan Kebudayaan Negeri Sarawak. Justeru, kajian ini dijalankan bagi mengenal pasti unsur perlambangan dan menganalisis makna eksplisit dan implisit dalam rangkap pantun Melayu Sarawak serta mendokumentasikan pantun sebagai hasil seni khazanah bangsa.
      181  1
  • Publication
    Blending Folklore with technology as language teaching and learning tools: role and impact
    ( 2019-12)
    Dipima Buragohain
    ;
    Mohd Syamril Aklmar Check Kassim
    Folk literature or folklore is considered as the earliest form of literature across all human cultures. It encompasses all the wonderful traditions, mostly oral in nature, practised by cultures and subcultures. Whereas technology is the driving energy behind almost everything in the current time. In terms of language teaching and learning, innovation is the keyword to go. Empowering language learners with a variety of innovative and integrated tools and techniques is the acknowledged practice within the current academic periphery. It includes practices such as multicultural and diversity education, folktales in the language classroom, technology-driven classroom activities and other collaborative learning tools. The present study aims to explore the possibilities of blending folklore with technology as language teaching and learning tools while highlighting the role and impact of such a blended approach on language learners in higher education. It particularly attempts to explore the possible ways of generating content and learning materials for language learners using this blended approach.
      2  8
  • Publication
    Challenges and opportunities of cybersecurity education for non-technical majors
    ( 2024-06)
    Norlizawati Ghazali
    ;
    Ina Suryani Ab Rahim
    ;
    Syed Zulkarnain Syed Idrus
    Cybersecurity is fast becoming a crucial area of study due to the advancement of digital technology. As cybersecurity impacts all digital technology users, there is a pressing need for educating users on this issue. Moreover, the risk of falling victim to cyber threats is far more eminent in non-technical background users. Thus, this study focuses on the need for cybersecurity education towards non-technical majors in university, as an effort to address this problem. Through analysis of previous literatures, this paper highlights the possible challenges and opportunities in teaching cybersecurity for non-technical majors. This could provide valuable insights into the digital literacy gap for non-technical majors. The relevance of this study lies in its potential to enhance cybersecurity awareness and promote a safer digital environment.
      3  6
  • Publication
    Citra daya tarikan fizikal dalam novel ‘Teen-lit’
    ( 2020-06)
    Sharifah Fazliyaton Shaik Ismail
    ;
    Rohizah Halim
    ;
    Asrar Omar
    Secara umumnya, wanita kerap didedahkan dengan gagasan bahawa mereka yang cantik dan yang mempunyai daya tarikan fizikal (physical attractiveness) yang menarik dilihat sebagai lebih berpengaruh, berkuasa, berwibawa dan menjadi ikutan ramai. Gagasan ini diperkukuh dalam media, seperti televisyen, media bercetak dan media digital menerusi penampilan tokoh terkenal, pelakon, model dan selebriti. Internalisasi kecantikan daripada media sebegini bukan sahaja meninggalkan impak kepada wanita dewasa, malahan remaja muda juga turut terpengaruh dengan tuntutan untuk kelihatan menarik. Tumpuan terhadap kecantikan dan daya tarikan fizikal dapat dilihat dalam karya sastera remaja, khususnya genre ‘teen-lit’ yang diterbitkan dewasa ini. Makalah ini berhasrat untuk meneliti citra daya tarikan fizikal yang terdapat dalam novel ‘teen-lit’ yang diterbitkan selepas tahun 2010 untuk melihat sejauh mana pengarang novel kategori ini memaparkan kecantikan dan penampilan diri dalam karya mereka. Sebanyak tiga buah novel ‘teen-lit’ dianalisis secara tekstual untuk melihat penggunaan daya tarikan fizikal sebagai tema utama novel dan intervensi ketigatiga pengarang dalam merincikan aspek penjagaan tubuh badan dan penampilan diri. Kajian mendapati bahawa kesemua novel yang diteliti sarat dengan pelukisan daya tarikan fizikal, khususnya paras rupa dan saiz tubuh watak. Dua novel yang dianalisis memperlihatkan bahawa watak protagonis yang pada asalnya mempunyai masalah kegemukan akhirnya menurut kehendak masyarakat dengan mengurangkan berat badan mereka. Satu lagi novel pula memerihalkan keakuran watak utama untuk menghapuskan ‘kejelikan’ yang dimiliki. Campur tangan pengarang dalam menekankan aspek penampilan diri juga ketara apabila pengarang memuatkan narasi yang berinformasi tentang kepentingan penjagaan tubuh badan dan penampilan diri.
      3  16
  • Publication
    Communicating barriers to breast cancer screening and treatment among Sarawakian women: an extended parallel process model analysis
    (Universiti Malaysia Perlis (UniMAP), 2025-06)
    Monica Kah-Pei Liaw
    ;
    Su-Hie Ting
    Breast cancer is the most common cancer among Malaysian women, with an incidence rate of 38.9 per 100,000 between 2017 and 2021. However, many women in Sarawak remain hesitant to engage in regular screening and treatment. While various reasons have been suggested, the primary barriers have yet to be thoroughly investigated. This study examined the barriers to breast cancer screening and treatment among Sarawakian women. Semistructured interviews were conducted with nine women aged 20 to 70, and the transcripts were analysed using the Extended Parallel Process Model (EPPM). The results revealed that fear control responses; such as denial of personal vulnerability and avoidance of cancerrelated discussions that led to disengagement from preventive healthcare. Many participants believed that discussing or thinking about breast cancer could invite bad luck or cause emotional distress. Financial constraint was not identified as a primary barrier; rather, psychological avoidance and minimising personal risk emerged as more significant factors. Fear of diagnosis or treatment outcomes contributed to reluctance in seeking medical advice, even among those aware of the disease’s severity. The study highlights the need for targeted communication strategies that address fear-driven avoidance and provide emotional and psychological support to reduce fear control responses and promote proactive engagement in screening and treatment.
  • Publication
    Communicative language teaching: improving EFL students’ speaking skills in an Indonesian Islamic boarding school context
    ( 2021-12)
    Selamat Husni Hasibuan
    ;
    Heridayani
    ;
    Imelda Darmayanti Manurung
    This study examines the ef ect of the Communicative Language Teaching (CLT) approach on English foreign language students’ speaking skills at an Indonesian Islamic boarding school. This study is framed within a quasi-experimental design using a pre-test and post-test for both groups to answer the main research question. The participants were 80 students from two classes, one class was recruited to participate as the experimental group, and the other was the control group. The experimental group was taught using CLT activities such as interviewing, role-playing, discussion, games, and problem-solving, while the control group was taught using the traditional approach. The research finding indicated that the experimental group achieved higher scores than the control group. This finding implied that students who were taught using the CLT approach got better speaking achievement than those taught conventionally. Ultimately, this study of ers practical suggestions for pedagogy.
      2  8
  • Publication
    Comparative study of language learning strategies used by first-year students at Prince of Songkla University, Pattani Campus, Thailand and UniMAP, Malaysia
    ( 2019-12)
    Rongdara Rochanahasadin
    ;
    Liew Khe Li
    ;
    Masturah Sabri
    ;
    Kanya Pornwasanying
    The purposes of this study were (1) to explore language learning strategies used by firstyear Prince of Songkla University (PSU) and UniMAP students; and (2) to compare their use in terms of gender and nationality. The instrument used to collect data was the Oxford’s Strategy Inventory for Language Learning (SILL) Version 7.0, which consists of six categories of language learning strategies: memory, cognitive, compensation, metacognitive, affective and social strategies. The 68 subjects were 10 first-year English majors and 58 first-year students enrolled in Foundation English courses required at each university. The data was analyzed for mean and standard deviation. Results showed that both Thai and Malaysian students used English learning strategies at a high level in all the categories. Metacognitive strategies were most frequently used among the students while memory strategies were employed the least. It was also found that genders and nationalities did not affect learning strategy use.
      20  24
  • Publication
    Corak penggunaan percampuran kod dalam kalangan pelajar Malaysia di China
    ( 2022-12)
    Muhammad Zaid Muhammad Shafie
    ;
    Zaliza Mohamad Nasir
    Bahasa adalah alat yang sangat penting bagi manusia untuk berkomunikasi antara satu sama lain. Ia juga merupakan alat untuk menyampaikan mesej dari seorang individu ke individu lain. Di dunia moden, cara manusia berkomunikasi menjadi lebih mudah dan pantas dengan penemuan teknologi. Salah satu medium komunikasi yang popular di kalangan pengguna adalah aplikasi WhatsApp. Bahasa yang digunakan dalam aplikasi WhatsApp juga bergantung kepada pengguna bahasa. Namun begitu, di dapati penggunaan bahasa rojak, iaitu percampuran kod bahasa Melayu dan bahasa lain dalam aplikasi WhatsApp adalah amat ketara digunakan oleh pengguna di Malaysia. Sehubungan itu, tujuan kajian ini dijalankan adalah untuk melihat bentuk dan corak penggunaan percampuran kod antara bahasa Melayu dan Mandarin dalam platform media sosial WhatsApp serta faktor yang mendorong kepada penggunaan percampuran kod tersebut. Kajian ini menggunakan pendekatan kualitatif. Data dikumpul daripada sebuah kumpulan perbualan di aplikasi WhatsApp yang terdiri daripada 18 orang alumni pelajar jurusan bahasa Mandarin dan merupakan rakan sekelas selama lima tahun dari Beijing Foreign Studies University, China. Data diambil dari sejarah perbualan mereka dalam jangka masa dua tahun empat bulan iaitu daripada 6 Mac 2015 sehingga 6 Julai 2017. Dapatan kajian mendapati bentuk percampuran kod penyisipan adalah bentuk yang paling banyak digunakan diikuti dengan bentuk penggantian. Manakala bentuk percampuran kod yang sedikit adalah bentuk leksikal kongruen. Seterusnya faktor yang menyebabkan penggunaan percampuran kod ini adalah ketiadaan istilah atau terjemahan yang tepat, mudah menyampaikan maksud pesanan, dapat berlatih serta meningkatkan penguasaan bahasa Mandarin, faktor pesekitaran, tanda penegasan dan mengelak daripada berlakunya salah faham. Secara keseluruhannya, penggunaan percampuran kod ini dapat membantu pelajar supaya menjadi biasa dengan penggunaannya, seterusnya meningkatkan tahap pemahaman mereka.
      53  51
  • Publication
    Creating a bilingual brochure to promote tourism at Baan Rai Tawanwarn in Krabi Province, Thailand
    ( 2022-06)
    Kanyakorn Sermsook
    ;
    Ketsuda Kongsuk
    ;
    Jindarat Chauyoin
    It has been widely proved that English is a language which helps increase marketing channels for products and services. Hence, in this study, a bilingual brochure which contained English and Thai was created to promote tourism at Baan Rai Tawanwarn in Lam Thap District, Krabi Province in Thailand. Moreover, the present study aimed to investigate the participants’ satisfaction towards the newly created bilingual brochure. Participants in the study were 170 Thai and foreign tourists, as well as staff members at Baan Rai Tawanwarn. Research instruments included the bilingual brochure, a satisfaction questionnaire and a semi-structured interview. Data were analyzed using descriptive statistics and content analysis. The results showed that the participants’ satisfaction towards the bilingual brochure was at the highest level. The findings from the interview revealed that the bilingual brochure helped promote tourism at Baan Rai Tawanwarn in Krabi Province. The interviewees were very satisfied with the bilingual brochure since it could be used to publicize and present information about Baan Rai Tawanwarn to tourists. The findings imply that using English on a brochure or other media relating to advertising or public relations can enhance tourism business, as well as other business types
      2  10
  • Publication
    Developing speech abilities on various occasions using role-plays and practice in real-life situations of students studying the art of speaking
    ( 2020-06)
    Jutada Tabpawan
    The purpose of this research is to develop the ability to speak on various occasions of students studying the art of speaking. Role-based teaching and practice in real situations is the teaching method. The sample group consists of 25 students who studied the art of speaking course in the second semester of the academic year 2018. The tools and data collection method used in this experiment are (1) learning plans for speaking on various occasions in 5 plans, including speaking in the ceremonial role, inviting, greeting, congratulating and presentation speech, (2) a test of speaking ability in various occasions and (3) assessment forms of speaking in role-playing and actual practice. The statistics used in data analysis is a mean, standard deviation, and t-test for Dependent Samples. Data were analysed using the statistical program. The results showed that the speaking scores and assessment scores for both roleplay and the real situations after the experiment is higher than the score before the experiment at the level of significance 0.001.
      9  60
  • Publication
    Development and validation of teacher emotional support scale for the virtual classroom
    ( 2021-06)
    Rowena Imelda A. Ramos
    ;
    Alden A. Catangay
    ;
    Levie L. Bicua
    ;
    Peter V. Datoy
    ;
    Abraham P. Racca
    ;
    Precious R. Tayaben
    The immediate shift from face-to-face classes to virtual learning because of the COVID 19 pandemic brought about challenges not only in delivering classroom instruction but also in establishing emotionally supportive environment which greatly affects students’ well-being and achievement. Most resources that have been provided for teachers are focused on using techniques to successfully deliver online lessons and manage assessments. Hence, this paper aimed to develop and validate a scale to serve as guide for teachers in creating an emotionally supportive virtual classroom. This cross-sectional study was intended to identify the components of teacher emotional support as perceived by the students. The results of the confirmatory factor analysis demonstrated the existence of three dimensions of teacher emotional support in the developed scale namely, positive climate, teacher’s sensitivity, and regard to student’s perspective. Reliability results further support the consistency of the scale to determine the extent of teacher’s emotional support in the virtual classroom. Thus, the developed scale was considered a valid tool in measuring the emotional support received by the students from their teacher. Further studies are suggest to involve a more distributed sample and include the interaction of teacher emotional support to other factors of students’ well-being to test the convergent and discriminant validity of the scale.
      3  7