Journal of Communication in Scientific Inquiry (JCSI)
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Journal of Communication in Scientific Inquiry (JCSI) is a biannually social science journal, scholarly open access and published by the publication of University Malaysia Perlis (UniMAP). This particular journal demonstrates competitive advantages against its counterparts as it emphasises on the use of new technologies with focus on ‘internet of things’ (iOT) in education. The journal’s visibility is amplified by drawing on high quality characteristics, distributed coverage, knowledge coreness and exclusivity of cutting edge issues. This will indirectly lead to indexing in well-recognised scientific data base such as Scopus or ISI which will promote it to a much higher level of quality in time. Journal homepage / Copyrights and Limitations On Use
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PublicationDigital shift of print media in North Sumatra: monetization & impact(Universiti Malaysia Perlis (UniMAP), 2025-06)The transition from print to digital media is a global phenomenon driven by technological advancements, changing consumer preferences, and economic pressures. This study explores the transformation of local print media in North Sumatra, Indonesia, with a focus on monetization challenges and their impact on public information consumption. Employing a qualitative descriptive approach, data were gathered through in-depth interviews with media practitioners, document analysis, and literature reviews. The findings reveal that local outlets such as Harian Waspada, Analisa, and Sinar Indonesia Baru have adopted digital platforms to cope with declining readership and advertising revenues. However, they face persistent monetization obstacles, including intense competition from global platforms like Google and Facebook, limited success with paywalls, and reliance on digital advertising. This digital shift has also altered public information consumption patterns, with a growing preference for online platforms and social media due to their immediacy and accessibility. While digitalization offers broader reach and reduced operational costs, concerns remain regarding the decline in journalistic quality and the spread of sensational content. This study underscores the urgent need for innovative digital business models and stakeholder collaboration to ensure the sustainability of local media in North Sumatra. The findings contribute to a deeper understanding of regional media transformation in the context of global digital disruption.
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PublicationOrang Kurang Upaya’ dan ‘Orang Kelainan Upaya’: analisis kesantunan berbahasa dalam penulisan media akhbar(Universiti Malaysia Perlis (UniMAP), 2025-06)Pemilihan kata dalam konsep kesantunan berbahasa merupakan aspek yang penting dalam penulisan. Pemilihan kata bukan hanya sekadar menyampaikan idea yang difikirkan, namun pemilihan kata seharusnya sesuai dengan komunikasi interaksi sosial. Kajian ini membincangkan penggunaan kata ‘Orang Kurang Upaya (OKU1)’ dan ‘Orang Kelainan Upaya (OKU2)’ berasaskan data akhbar dalam talian di Malaysia. Aspek yang ditumpukan ialah gelagat kehadiran penggunaan kata OKU1 dan OKU2 dalam data akhbar dalam talian. Permasalahan kajian ini adalah wujudnya penggunaan istilah yang tidak seragam dalam penulisan akhbar bagi OKU yang merujuk “Orang Kurang Upaya” dan “Orang Kelainan Upaya”. Penggunaan kata OKU telah termaktub dan digunakan dalam Akta 685, iaitu Akta Orang Kurang Upaya 2008. Teori Kesantunan oleh Brown & Levinson (1987) dimanfaatkan bagi menghuraikan pemilihan penggunaan kata tersebut. Analisis kajian mendapati bahawa penggunaan kata OKU2 “Orang Kelainan Upaya” adalah lebih santun dan sesuai digunakan dalam penulisan media, komunikasi rasmi dan interaksi sosial. Menurut Teori Brown & Levinson (1987), pemilihan kata “Orang Kelainan Upaya” berupaya memelihara muka positif dan negatif seterusnya dapat mengelakkan rasa rendah diri atau stigma negatif berbanding istilah “Orang Kurang Upaya” yang kurang sesuai kerana menonjolkan kekurangan golongan tersebut.
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PublicationNavigating diversity: the emotional toll and educational imperatives of student social interaction in multicultural campuses(Universiti Malaysia Perlis (UniMAP), 2025-06)In multicultural and multilingual societies, understanding communication dynamics and their impacts is crucial. This study explores the management of communication and social interactions among university students within academic and social contexts. Employing a questionnaire survey method, the research analyses students’ lived experiences concerning communication and social interaction on campus, encompassing their engagement with peers, lecturers, and staff. Specifically, the study focuses on the students’ experience of negative emotions, such as anger, sadness, and disappointment and examines the strategies they employ to address these issues. Additionally, the research investigates the role of social support from friends, family, and the surrounding environment in overcoming communication problems. The study also evaluates the impact of negative emotions on students’ academic performance and social life and identifies the perceived needs for communication education and social interaction skills among students. Based on a survey of 126 students, the study finds that most respondents have experienced negative emotions that negatively affect their social and academic lives. The results also indicate that, although most students have received some form of communication training, there remains a need for more comprehensive communication education, particularly in verbal communication, public speaking, and communication ethics. These findings highlight the importance of developing a more effective communication curriculum to enhance the quality of social interactions on campus.
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PublicationExploring students’ perspectives on using AI in english-speaking education with metaphorical expressions(Universiti Malaysia Perlis (UniMAP), 2025-06)This qualitative study explores university students’ perceptions of using artificial intelligence (AI) in their English-speaking learning through metaphor analysis. As AI becomes more integrated into language education, understanding how students conceptualize its role offers valuable insights for designing effective AI-assisted learning environments. The research examines 244 metaphorical expressions provided by English as a Foreign Language (EFL) students from various majors at a public university in mainland China. Students completed open-ended survey questions to express their metaphorical representations of AI in their language learning journey. The responses were systematically categorized and analyzed, revealing a variety of positive and negative attitudes. Positive metaphors included concepts such as “enhanced practice opportunities,” “language learning facilitator,” “future necessity,” and “personalized assistance,” highlighting AI’s potential to support individualized learning, provide meaningful practice, and aid in mastering spoken English. Conversely, negative metaphors like “complexity” and “over-reliance” pointed to concerns about navigating AI tools and the risk of excessive dependence on technology. These metaphorical insights shed light on students’ underlying beliefs about AI and its role in developing English-speaking skills. Understanding these perceptions is crucial for educators and curriculum designers to ensure AI tools are integrated in ways that enhance student engagement, improve speaking proficiency, and address potential challenges.
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PublicationAnalisis psikolinguistik wanita di luar bandar terhadap kesedaran serta pengetahuan tentang fibroid(Universiti Malaysia Perlis (UniMAP), 2025-06)Masalah kesihatan wanita seperti fibroid sering berlaku dan menjejaskan aspek emosi wanita yang mengalaminya. Oleh yang demikian, tahap kesedaran wanita terhadap masalah fibroid amat penting dalam meningkatkan kualiti kesihatan wanita di Malaysia. Oleh itu, kajian ini dilaksanakan dengan tujuan mengenal pasti sejauh mana pengetahuan wanita di luar bandar tentang fibroid. Kemudian, membincangkan kesan terhadap emosi wanita melalui aspek linguistik secara lisan dan bertulis. Seterusnya, mencadangkan langkah wanita dalam mengawal emosi dan meningkatkan pengetahuan tentang fibroid. Selain itu, kajian ini mengaplikasikan Teori Perkembangan Psikososial Erik Erikson dalam analisis data kajian. Keputusan kajian memperlihatkan bahawa wanita yang mengalami masalah fibroid cenderung memberikan fokus terhadap kesan jangka masa panjang dan aspek keintiman pasangan. Malah, masalah fibroid berupaya menggangu psikologi wanita dalam kehidupan harian mereka. Selain itu, tahap pengetahuan yang mendalam tentang fibroid masih lagi berada pada tahap yang rendah di luar bandar. Oleh yang demikian, kesedaran tentang fibroid kepada wanita di luar bandar perlu ditingkatkan oleh pihak berwajib. Kajian ini diharapkan dapat membantu meningkatkan pengetahuan serta kesedaran wanita tentang fibroid bagi membantu mereka memahami dengan terperinci tentang aspek rawatan, kesan dan alternatif untu membantu mengurangkan risiko buruk terhadap masalah fibroid yang dihidapi wanita.