Now showing 1 - 10 of 21
  • Publication
    Kepentingan Literasi Maklumat dan Media (MIL), kesediaan digital dan keselamatan siber terhadap kesejahteraan digital belia
    Perkembangan teknologi dan transformasi digital memberikan impak yang signifikan kepada kehidupan belia pada masa kini. Oleh itu, pelbagai inisiatif dilaksanakan bagi menjayakan perubahan tersebut menerusi pemerkasaan literasi maklumat dan media (MIL), kesediaan digital, dan keselamatan siber terhadap golongan belia. Tindakan ini bagi memastikan amalan digital mereka berdaya tahan dalam persekitaran digital yang semakin mencabar. Kecekapan-kecekapan ini penting untuk membantu para belia menjadi pengguna yang kritis dan beretika, sekaligus mencipta kesejahteraan digital yang holistik dalam pelbagai aspek seperti kerjaya, keusahawanan, sosial, ekonomi, mental, dan psikologi. Demikianlah, betapa pentingnya setiap individu mempunyai tanggungjawab dalam menyumbang kepada kesejahteraan digital melalui aktiviti yang dilakukan dalam talian secara bersepadu dan holistik. Tambahan pula, penguasaan pengetahuan dan kecekapan berkaitan digital menjadi tunjang kepada pemerkasaan kecerdasan digital (DQ) dan membentuk kesiapsiagaan kemahiran masa depan dalam kalangan belia.
  • Publication
    The relationship of motivation towards online buying intention among UniMAP students
    ( 2023-04-24) ;
    Puvaneshwary K.
    ;
    ;
    Yusoff H.A.M.
    ;
    The evolution of technology has made our planet diverse faster than ever before. The impact on industry and marketing strategies, in particular, has become crucial. From ancient marketing strategies to modern methods, developments are diverse everywhere, and digital platforms play a crucial role. Digital marketing was seen as an innovative method of advertisement that generated fresh ideas for companies to try to do business. Marketing activities carried out through digital channels have made it possible for marketers to connect directly with potential consumers regardless of their geographical location. Knowing how to use digital platforms has been exaggerated, just like the Internet, email, smartphones and digital TV, and advertisers are currently using these platforms for different roles in the promotion. The significance of this study is to know about the impact of digital marketing and investigate the relationship of motivation factors towards online buying intention of UniMAP students. Interestingly, results revealed that motivation had a significant relationship with motivational factors towards online consumer buying intention. Social media marketing and content marketing, digital marketing platforms, have contributed to online consumer buying intention.
  • Publication
    Impak bahasa dan sastera di Alam Melayu: satu tinjauan terhadap cabaran kepada kehidupan masyarakat dalam era IR 4.0
    Alam Melayu mengalami tahap perkembangan yang tinggi selepas Melaka menjadi sebuah pelabuhan Entreport yang terkenal di Wilayah Nusantara sekitar abad ke-14 Masihi. Malah bahasa dan sastera turut berkembang secara positif apabila menerima pengaruh ajaran Islam yang dibawa masuk ke Nusantara. Namun begitu, apabila Malaysia terdedah kepada teknologi dunia digital, elemen-elemen asas seperti bahasa turut menerima kesannya dalam usaha untuk melestarikan bidang bahasa tersebut. Kertas kerja ini memfokuskan kepada sejarah perkembangan bahasa Melayu serta kesannya dalam konteks masyarakat dan kebudayaan. Penulisan ini adalah berdasarkan kepada kajian kepustakaan dengan melihat kepada sumber-sumber bertulis yang sedia. Maklumat-maklumat yang diperolehi tersebut akan dianalisis bagi mendapat maklumat yang tepat bagi menjawab persolan dalam kertas kerja ini. Analisis kandungan digunakan untuk menganalisis segala rujukan yang digunakan dalam kajian ini. Perkembangan teknologi pesat yang melanda dunia pada hari ini turut melanda wilayah Tanah Melayu. Penerimaan teknologi sebagai asas pembangunan kepada negara bukan hanya melibatkan sektor pembuatan dan perkhidmatan bahkan turut juga melibatkan aspek bahasa Melayu. Secara umumnya, didapati kesan kemasukan teknologi IR 4.0 memberi kesan terhadap bidang tersebut dalam konteks kemasyarakatan dan kebudayaan. Kedua-dua bidang tersebut memerlukan kepada pendekatan yang tertentu dalam usaha melestari dan memperkasakan bidang tersebut agar selari dengan keperluan dan perkembangan semasa. Tegasnya, usaha dan komitmen dalam kalangan rakyat dan pihak pemerintah adalah penting dalam usaha memartabatkan kegemilangan bahasa Melayu dalam generasi masa kini dan akan datang.
  • Publication
    Used of Motion Graphics to Create Awareness on Handling Stress
    ( 2020-06-17)
    Azahari N.A.
    ;
    Ali W.N.W.
    ;
    Yaakob T.K.S.T.
    ;
    ;
    Yusoff N.I.K.M.
    The development of the interactive motion graphic is to spread awareness to the people about the correct ways to handle stress. This is because many people face stress in daily life, but they do not know the correct way to manage stress. An interactive motion graphic is used as the medium because it is easy to understand and can attract the viewers' attention. The model used to help develop this product is Alessi and Trollip Model. The model contains 3 phases which are planning, design and development phase. Alpha test is conducted to test the effectiveness of the product and to make sure that the objectives of the project are achieved. The test is conducted by interviewing a multimedia expert, a content expert and 5 users which are students that reside at KolejKediamanTuankuFauziah (PFi2). The results obtained from conducting this test were positive as the feedback from the users suggests that the information given in this video is relevant and useful thus, help them to manage their stress. In conclusion, the development of this product can help people manage their stress.
      3  21
  • Publication
    Health-related social media use among youth in Malaysia
    In the Web 2.0 era, social media are pervasive, rapidly evolving and increasingly influencing people's daily life and their health behaviour. Emerging as a potential source for online health information it significantly contributed to the increase in access and usage of new media, particularly among youth. However, little is known about how they use social media for such purposes. This study is seek to identify the patterns of social media use among youth scouting around (1) the most popular social media, types and form of information sought (2) frequency of social media use and (3) activities on social media in the context of health information search. This descriptive quantitative study consisted of an online questionnaire survey of 509 youth. The population is a group of youths who are pursuing their studies at public universities (age range 18-25) randomly selected through multi stage random sampling. Four selected universities to represent the zones and G Power Analysis Software has been used to identify sample size. Facebook is the main choice for respondents in the search for health information after Youtube and Blog. Twitter was less used by respondents in the context of health information search. In terms of health information sought, the majority of respondents liked to seek information about the cause of the disease, symptoms, complications or effects and nutritional information. Most respondents prefer to seek health information in the form of images and storytelling/personal experiences of suffering from illness. Respondents spent most of their time on Blog and Youtube for reading on health information. Youth are using social media for seeking health information. However, they are more likely to consume information than they are to contribute to the information posted online. The inherent value of "social"in social media is not being captured with online health information use.
      6  43
  • Publication
    Assessment of patient satisfaction in a healthcare setting; Doctor-patient communication issues
    This study aims to better recognize patient satisfaction in healthcare settings about communication issues. There are affiliation styles and control styles used to explore the effectiveness of patient satisfaction. This study was conducted among outpatient clinics at Hospital Seberang Jaya, Penang. Data analysis was conducted using statistical package for social sciences students SPSS 13. Purposive sampling is used to obtain a total of 115 patients responded to this survey. Pearson correlation used in this study and show that affiliation style had significant positive relationships with patient satisfaction. While no relationship between control communication style and patient satisfaction. This study contributes to the development of health services in Malaysia.
      1  42
  • Publication
    Use of interactive video based on motion graphics to create awareness on handling stress
    The development of the interactive video based on motion graphic is to spread awareness to the people about the appropriate ways to handle stress. This is because many people face stress in daily life, but they do not know the correct way to manage and handling the stress. An interactive based on motion graphic used as the medium due to easy to understand and able to attract the patient's attention. The model used to develop this product is Alessi and Trollip Model. The model contains 3 phases which are planning, design and development phase. Alpha test is conducted to test the effectiveness of the product and to make sure that the objectives of the project are achieved. The test is conducted by interviewing a multimedia expert, a content expert and 5 users which are students that reside at Kolej Kediaman Tuanku Fauziah (PFi2). The results obtained from conducting this test were positive as the feedback from the users suggests that the information given in this video is relevant and useful thus, help them to manage their stress. In this research, interactive multimedia learning based on motion graphic is effective toward the improvement of people to manage their stress in digital format.
      44  1
  • Publication
    Psychological factors influencing online buying behaviour among students
    Online shopping has become a trend nowadays and a survey shows that youngsters among Generation Y are the most active users on using online shopping. In the meantime, National Consumer Complaints Centre (NCCC) has received lots of complaints about online shopping scams. Therefore, this study determines the psychological factors influencing online shopping behaviour among students of Universiti Malaysia Perlis (UniMAP). A conceptual framework is proposed by applying the constructs of Theory of Planned Behaviour (TPB) including attitudes, subjective norms, perceived behavioural control, buying behaviour and two additional factors which are perceived risks and perceived benefits adopted from the past empirical studies which are determined as psychological factors of online shopping. This quantitative research used a questionnaire via google form link distributed to 390 respondents selected by convenience sampling among UniMAP students. The results showed that attitude, perceived risks and perceived benefits had relationship toward online buying due to p=<0.05. Meanwhile, subjective norms have a very weak relationship with r-value=.130 and perceived behaviour control was not correlated with online shopping (P-value=0.870). Perceived behavioural control influence an individual's understanding of the complexity or ease of executing a specific action concludes that psychological factors partially influence online shopping among UniMAP's students.
      10  43
  • Publication
    Influence of hate speech messages on voters' choice of candidate in Kwara State 2019 gubernatorial election
    ( 2021-07-21)
    Ajani S.Y.
    ;
    Arikewuyo A.K.
    ;
    Lukuman A.A.
    ;
    Muhammad A.R.
    ;
    Imam O.A.
    ;
    ; ;
    The Nigerian and some Asia country's media landscape over the years has projected numerous political campaigns that are hate speeches directed at the perceived opposition candidates and political party. This study examined the influence of hate speech messages on voters' choice of candidate in Kwara State, Nigeria in 2019 GE and was anchored on the agenda-setting theory. The study used a survey research design with a single cross-sectional research method. The study generated 464,393 registered voters as the study population. Using cluster sampling and purposive respectively to select 400 samples. The study, therefore, discovered that social media is the most channel of exposure by respondents on hate speech messages during the 2019 gubernatorial election in Kwara State with 66%. The study also found that the use of hate speech undermines the importance of political candidates with 72% in any given election. The study further discovered that the use of hate speech during elections influenced the voters by making them change from one candidate to the other with 82% thereby encouraging more votes against the opposition party. The implication of these findings has a strong influence on the way electorates undermine the importance of political issues and as such rendered political candidates and parties irrelevant with a critical effect on the credibility, fairness, and smooth running of any political landscape and the conduct of Nigerian elections in general. The paper proposes critical political education to electorates on voting behavior to promote good governance.
      31  6
  • Publication
    Warisan seni Keris tradisional Melayu: satu analisis dari perspektif kebudayaan Melayu
    Keris merupakan senjata warisan yang menjadi lambang keberanian dan kesatriaan masyarakat Melayu sejak zaman berzaman. Kehebatan senjata itu begitu istimewa hinggakan pahlawan Melaka, Laksamana Hang Tuah begitu sinonim dengan keris yang dikenali dengan Taming Sari. Sehingga kini, keris menjadi lambang kebesaran institusi kesultanan Melayu di negara ini. Keunikan keris bukan sahaja terserlah ketika ditampilkan dalam gerak jurus persilatan, malah ia bermula daripada pembuatannya yang teliti dan halus. Meskipun, keris dilihat sebagai alat kebesaran dan kebudayaan namun mitos-mitos yang beredar dalam kelompok masyarakat yang beranggapan keberadaan keris dipandang dan difahami dengan cara yang salah menyebabkan salah satu benda peninggalan budaya ini dijauhi oleh golongan muda pada masa kini. Sebagai contoh, mitos mendirikan keris harus memiliki ilmu kebatinan dan lain-lainnya, tetapi sekiranya difikir secara logik mendirikan keris adalah disebabkan oleh keseimbangan menguasai benda, seperti dalam hukum fizik dan graviti. Kepercayaan mistik tersebut masih lagi melekat dalam kepercayaan masyarakat yang dipegang oleh masyarakat tradisional dahulu malah masih lagi dipercayai oleh masyarakat moden pada hari ini. Penulisan kertas kerja ini adalah bersumberkan kepada dokumen-dokumen bertulis yang sedia ada. Analisis berkaitan dokumen bertulis tersebut akan disaring bagi menjawab persoalan kajian dalam kertas kerja ini. Umumnya, pemahaman tentang keris ternyata masih lagi mendapat tempat dalam masyarakat khususnya dalam kalangan individu pengumpul keris dan pencinta kebudayaan. Pada awalnya fungsi keris memang dianggap sebagai senjata tikam. Namun, apabila berlakunya perkembangan dan perubahan zaman fungsi keris telah berubah menjadi alat pusaka. Pada masa tertentu keris juga sempat dijadikan sebagai simbol status sosial dan pada masa kini penerimaan keris cenderung kepada alat perhiasan dan kesenian serta kebudayaan.
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