A large number of online interaction and sharing of personal information on social media networking sites has raised new privacy issues. This is said to be due to online users' lack of privacy concerns, thus promoting online self-disclosure in social media. Against this concern, this paper will provide a conceptual understanding on the predictor towards online self-disclosure, which is privacy concerns among the users. According to the summary of literatures, it is hypothesized that privacy concerns will hamper self-disclosure online. Based on the proposed framework, propositions are formulated as a basis for the study that will follow.
