Now showing 1 - 10 of 15
  • Publication
    Kepentingan Literasi Maklumat dan Media (MIL), kesediaan digital dan keselamatan siber terhadap kesejahteraan digital belia
    Perkembangan teknologi dan transformasi digital memberikan impak yang signifikan kepada kehidupan belia pada masa kini. Oleh itu, pelbagai inisiatif dilaksanakan bagi menjayakan perubahan tersebut menerusi pemerkasaan literasi maklumat dan media (MIL), kesediaan digital, dan keselamatan siber terhadap golongan belia. Tindakan ini bagi memastikan amalan digital mereka berdaya tahan dalam persekitaran digital yang semakin mencabar. Kecekapan-kecekapan ini penting untuk membantu para belia menjadi pengguna yang kritis dan beretika, sekaligus mencipta kesejahteraan digital yang holistik dalam pelbagai aspek seperti kerjaya, keusahawanan, sosial, ekonomi, mental, dan psikologi. Demikianlah, betapa pentingnya setiap individu mempunyai tanggungjawab dalam menyumbang kepada kesejahteraan digital melalui aktiviti yang dilakukan dalam talian secara bersepadu dan holistik. Tambahan pula, penguasaan pengetahuan dan kecekapan berkaitan digital menjadi tunjang kepada pemerkasaan kecerdasan digital (DQ) dan membentuk kesiapsiagaan kemahiran masa depan dalam kalangan belia.
  • Publication
    The relationship of motivation towards online buying intention among UniMAP students
    ( 2023-04-24) ;
    Puvaneshwary K.
    ;
    ;
    Yusoff H.A.M.
    ;
    The evolution of technology has made our planet diverse faster than ever before. The impact on industry and marketing strategies, in particular, has become crucial. From ancient marketing strategies to modern methods, developments are diverse everywhere, and digital platforms play a crucial role. Digital marketing was seen as an innovative method of advertisement that generated fresh ideas for companies to try to do business. Marketing activities carried out through digital channels have made it possible for marketers to connect directly with potential consumers regardless of their geographical location. Knowing how to use digital platforms has been exaggerated, just like the Internet, email, smartphones and digital TV, and advertisers are currently using these platforms for different roles in the promotion. The significance of this study is to know about the impact of digital marketing and investigate the relationship of motivation factors towards online buying intention of UniMAP students. Interestingly, results revealed that motivation had a significant relationship with motivational factors towards online consumer buying intention. Social media marketing and content marketing, digital marketing platforms, have contributed to online consumer buying intention.
  • Publication
    Health-related social media use among youth in Malaysia
    In the Web 2.0 era, social media are pervasive, rapidly evolving and increasingly influencing people's daily life and their health behaviour. Emerging as a potential source for online health information it significantly contributed to the increase in access and usage of new media, particularly among youth. However, little is known about how they use social media for such purposes. This study is seek to identify the patterns of social media use among youth scouting around (1) the most popular social media, types and form of information sought (2) frequency of social media use and (3) activities on social media in the context of health information search. This descriptive quantitative study consisted of an online questionnaire survey of 509 youth. The population is a group of youths who are pursuing their studies at public universities (age range 18-25) randomly selected through multi stage random sampling. Four selected universities to represent the zones and G Power Analysis Software has been used to identify sample size. Facebook is the main choice for respondents in the search for health information after Youtube and Blog. Twitter was less used by respondents in the context of health information search. In terms of health information sought, the majority of respondents liked to seek information about the cause of the disease, symptoms, complications or effects and nutritional information. Most respondents prefer to seek health information in the form of images and storytelling/personal experiences of suffering from illness. Respondents spent most of their time on Blog and Youtube for reading on health information. Youth are using social media for seeking health information. However, they are more likely to consume information than they are to contribute to the information posted online. The inherent value of "social"in social media is not being captured with online health information use.
      6  43
  • Publication
    Assessment of patient satisfaction in a healthcare setting; Doctor-patient communication issues
    This study aims to better recognize patient satisfaction in healthcare settings about communication issues. There are affiliation styles and control styles used to explore the effectiveness of patient satisfaction. This study was conducted among outpatient clinics at Hospital Seberang Jaya, Penang. Data analysis was conducted using statistical package for social sciences students SPSS 13. Purposive sampling is used to obtain a total of 115 patients responded to this survey. Pearson correlation used in this study and show that affiliation style had significant positive relationships with patient satisfaction. While no relationship between control communication style and patient satisfaction. This study contributes to the development of health services in Malaysia.
      1  42
  • Publication
    Psychological factors influencing online buying behaviour among students
    Online shopping has become a trend nowadays and a survey shows that youngsters among Generation Y are the most active users on using online shopping. In the meantime, National Consumer Complaints Centre (NCCC) has received lots of complaints about online shopping scams. Therefore, this study determines the psychological factors influencing online shopping behaviour among students of Universiti Malaysia Perlis (UniMAP). A conceptual framework is proposed by applying the constructs of Theory of Planned Behaviour (TPB) including attitudes, subjective norms, perceived behavioural control, buying behaviour and two additional factors which are perceived risks and perceived benefits adopted from the past empirical studies which are determined as psychological factors of online shopping. This quantitative research used a questionnaire via google form link distributed to 390 respondents selected by convenience sampling among UniMAP students. The results showed that attitude, perceived risks and perceived benefits had relationship toward online buying due to p=<0.05. Meanwhile, subjective norms have a very weak relationship with r-value=.130 and perceived behaviour control was not correlated with online shopping (P-value=0.870). Perceived behavioural control influence an individual's understanding of the complexity or ease of executing a specific action concludes that psychological factors partially influence online shopping among UniMAP's students.
      10  43
  • Publication
    Memory inhibition and later retrieval
    (AIP Publishing, 2023-04-24)
    Huzili A.I.
    ;
    ; ; ; ;
    Yusof H.A.M.
    ;
    Forgetting is adaptive because it decreases future interference (a conflict between information in memory), and it enables selectivity of information recollection. Thus, relevant information can be activated, and irrelevant information can be inhibited. Memory inhibition is the ability to override memory as a whole or a part of it, with or without intention. This conceptual paper will provide an in-depth literature review based on a few empirical types of research that provide evidence that information in memory can be inhibited and the attempt to impede memory would hinder the information retrieval later. Within this study, the author identified various empirical research that inhibition of the memory is possible through (a) retrieval-induced forgetting, (b) directed forgetting, and (c) direct suppression: think and no-think paradigm. In addition, research gaps and limitations are identified, which would provide additional information for extended research in future.
      7  42
  • Publication
    Adaptasi model kesejahteraan digital UNESCO dan UTaut2 lanjutan: kajian kesejahteraan digital terhadap belia di Malaysia
    The development of information and communication technology (ICT) accelerates the process of adapting to digital life. Digital practices and behaviors in life have significant impact both positively and negatively. However, digital media users are always exposed to cybersecurity threats that undermine their digital wellbeing. This paper focuses on the relationship between cybersecurity, media and information literacy (MIL), digital literacy, and digital readiness towards the digital wellbeing of youth in Malaysia. This framework combines the advanced version of the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the UNESCO Digital Wellbeing Framework. The proposed methodology for this study is a quantitative method using an online questionnaire with respondents selected through simple random sampling. The study's results are expected to determine the level of digital wellbeing among Malaysian youth in particular. In addition, this study also predicts the variables that influence the digital wellbeing of youth. The results of this study provide theoretical implications for the combination of the UTAUT2 theory and the holistic nine-dimensional digital wellbeing framework. In addition, the results of this study can provide input to stakeholders to empower cyber safety advocacy programs, digital literacy education, and the development of youth digital talents.
      5  15
  • Publication
    Cultural competency among prospective teachers: A review
    The reality of ethnic and cultural diversity in the classroom today is a massive challenge for teachers, especially prospective teachers. The teacher education program is vital in educating prospective teachers with culturally responsive pedagogy and teaching students from various ethnic and cultural backgrounds. A school environment consisting of students from various ethnic and cultural backgrounds requires teachers to meet their needs. Teachers must be culturally competent to respond effectively in terms of diversity in their classrooms and prepare their students to live and work in a global society. Preparing prospective teachers for this role is not an easy task and what makes it more difficult is that the diversity of teachers does not always match the diversity of students in schools. This paper will discuss cultural competency among prospective teachers and related theories regarding this issue. Teachers and prospective teachers should show professional competencies that will enable them to work effectively, respectfully, and ethically with students from diverse ethnic and cultural backgrounds.
      1  45
  • Publication
    Media literacy in Malaysia: A systematic review
    Media literacy encompasses the practices that allow people to access, critically evaluate, and create or manipulate media. Media literacy has been defined differently in past studies, and it can be applied in traditional (print media, television, radio) and new media (Internet, video games, mobile telephony). There is a various study about media literacy in different demographic backgrounds and contexts. This present paper is designed to review media literacy in Malaysian contexts. This analysis has used a systematic literature review to map up the media literacy in Malaysia. A total of 13 articles were related to the research of media literacy in Malaysia. There are various methodologies used in that particular study as well the focus group of respondents also varied according to the contexts of the study. None articles have been published about the measurement of media literacy in the Malaysian context. Therefore there is a need for Malaysian researchers to explore and established the framework of media literacy by considering all important indicators to address issues and challenges related to the media environment.
      63  36
  • Publication
    Factors contributing to online gaming addiction: A cross-sectional survey among university students
    In the new era of technology, an increasing number of people are starting to use the internet and at the same time, online gaming or online video games have become extremely popular among the young generation of youths, especially students. Online gaming will give the youths or students an escape from reality and most of them will get an addictive, adrenaline rush when they are facing a new challenge in a game. Online gaming addiction is still a mysterious problem in social life and people find it hard to regulate their time spent online and this situation even develops symptoms of compulsive online gaming players. The researcher referred to two theories, which are Uses and Gratification Theory (UGT) and Theory of Planned Behavior (TPB) to conduct the three main factors (independent variables), which are social factors, psychological factors, and media factors. Therefore, this research study is to investigate the factors students addicted to online gaming or online video games among university students. This qualitative research has involved 100 respondents and the questionnaire was distributed by using a Google Form to the targeted respondents. The respondents were among Universiti Utara Malaysia (UUM) specifically the College of Business Faculty-student who were randomly selected. The results show that social factors, psychological factors, and media factors have been contributed to online gaming addiction among university students. The online gaming addiction among College of Business Faculty-student was moderate and not too addictive. Hopefully, this research also can suit as a reference to be used for various people such as parents, educators, school administers, researchers and the society to provide strategic and initiative guidance in playing online gaming.
      8  41