Julinawati Suanda
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Preferred name
Julinawati Suanda
Official Name
Suanda, Julinawati
Alternative Name
Suanda, J.
Suanda, Julinawati
Main Affiliation

Research Output
Now showing 1 - 9 of 9
  • Publication
    Identifying Batik buying behaviour among generation Z in Malaysia towards the marketing strategy development for Batik entrepreneurs
    ( 2024-06)
    Wongsumali Saiprawat
    ;
    Julinawati Suanda
    ;
    Hafizah Abdul Rahim
    ;
    Atikah Nor Johari
    ;
    Muhammad Faisal Hamidi @ Abdul Rani
    Batik is considered historical traditional wear for Malaysian. The evolution of batik could be seen from the motives, colours and material. The objective of this study is to identify the relationship between several variables of batik buying behaviour among the young adults in Malaysia towards the marketing strategy development. The study aimed to identify the factors that influence Generation Z's buying behaviour towards batik products by using the Theory of Planned Behaviour (TPB). In this study, convenience sampling has been used to identify the buying behaviour of university students aged 19-27 years old. The data gained from the surveys is analysed using Statistical Package for Social Sciences (SPSS) version 28. The results of the multiple regression analysis indicate that the combination of the independent variables such as subjective norms, consumer knowledge, perceived behavioural control and product characteristics, significantly predicts the marketing strategy development. The findings of the study are expected to assist the batik entrepreneurs from Small and Medium-Sized Enterprises (SMEs) in determining the suitable marketing strategy in the context of batik industry with the Generation Z as their target market and the need for batik businesses to focus on product quality and affordability, as well as innovative marketing strategies to attract young consumers to the batik market.
  • Publication
    Impact of meme advertising on brand equity
    ( 2022-06)
    Muhammad Sufyan Ramish
    ;
    Ummi Naiemah Saraih
    ;
    Julinawati Suanda
    ;
    Junaid Ansari
    This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a negative or positive effect among them in ultimately enhancing the brand equity. The participants who participated in this research by filling out the survey form were 211, in which 118 were females and 93 were males. These respondents were the ones who are active on social media in Pakistan. These respondents were given a google survey form which consisted of a meme of a renowned brand and questions related to that particular meme and brand. The responses collected from the survey were used further in performing a statistical test on it through Smart PLS. The result obtained from Smart PLS showed that attitude towards meme advertisement mediates between visual appeal and attitude towards brand, attitude towards meme advertisement mediates between entertainment and attitude towards brand, attitude towards meme advertisement mediates between creativity of meme advertisement and attitude towards brand and attitude towards brand mediates between attitude towards meme advertisement and brand equity. Results are further discussed to construct the validity of meme advertising. These findings suggest that meme advertising do have an effect on brand equity, SmartPls approach was used in this research study to judge the conceptual model and hypothesis on the basis of different statistical tests. The research was done on the population of active social users of Pakistan that are forty-six million. The survey has a sample size of 385.
  • Publication
    Factors related to anemia in Lampaseh health center
    ( 2020-11-02)
    Anwar C.
    ;
    Risdawati A.
    ;
    Julinawati Suanda
    ;
    Siti Nor Junita Mohd Radzi
    Anemia in pregnant women will increase the risk of bleeding before and during labor, and caneven cause death of the mother and baby if the pregnant woman is suffering from severe anemia. Pregnant women who suffer from anemia are likely to experience postpartum hemorrhage. The frequency of postpartum hemorrhage is 15-120% of all deliveries. Considering the magnitude of the adverse effects of anemia on pregnant women and fetuses, it is therefore necessary sufficient attention to the problem of anemia. Data obtained from the Lampaseh Community Health Center, the number of pregnant women in 2018 was 315 people, while the number of third trimester pregnant women who experienced anemia was 80 people (52.17%). The purpose of this study was to determine the factors associated with the incidence of anemia in third trimester pregnant women in the Work Area of Lampaseh Public Health Center in Kuta Raja District Banda Aceh City in 2019. The population in this study were all trimester III pregnant women, amounting to 80 people. The sampling technique was done by Purposive Sampling with a sample size of 30 anemic pregnant women and 30 normal pregnant women. Data analysis was performed using the chi-square test with a significance limit of 95% (P≤0.05). The results showed there was a relationship between age (P-value=0.018), education (P-value=0.010), parity (P-value=0.004), and consumption of Fe tablets (P-value=0.002) with the incidence of anemia in trimester pregnant women III. There was no correlation between KEK status (P-value=0.421) with the incidence of anemia in third trimester pregnant women.
  • Publication
    Determinants of unmet need at working area of health centre Peukan Bada Aceh Besar in 2019
    ( 2020-11-02)
    Safitri F.
    ;
    Kana I.
    ;
    Julinawati Suanda
    ;
    Nur Syuhadah Kamaruddin
    Unmet need is a multidimensional problem and will not only be a cause of population explosion but can also affect the high maternal mortality rate (MMR) in Indonesia. The percentage of national unmet need itself in 2015 was 14.87%. Unmet need in the province of Aceh amounted to 14.25% and with a percentage of the incidence in Aceh Besar as much (16.28%). The purpose of this study was to determinants of unmet need at working area of Puskesmas Peukan Bada Aceh Besar in 2019. This type of research is analytic with cross sectional approach. The research was carried out on 10th until 30th June 2019 in at working area of Puskesmas Peukan Bada Aceh Besar. Sampling by purposive sampling with a sample of 32 people. The research instrument used a questionnaire and data collection techniques by interview. Analysis of data by univariate, bivariate and multivariate methods. The results of the bivariate analysis obtained determinants of age (p=0.000 OR=27.00), education (p=0.002 OR=17.00), knowledge (p=0.018 OR=7.93), number of children (p=0.002), husband support (p=0.006 OR=12.60) and health workers role (p=0.002 OR=18.00). The results of multivariate analysis found that the most dominant factor was health workers' role (OR=11.379). It can be concluded that there is a relationship between age, education, knowledge, number of children, husband's support, and the role of health workers with the Unmet need events at working area of Puskesmas Peukan Bada Aceh Besar. It is expected that health workers can provide more education to the community in the form of family planning health education, so as to reduce the number of unmet need events.
  • Publication
    Application of ant colony optimization (ACO) algorithm in the short rute search for completing travelling problem (TP)
    ( 2020-11-02)
    Mutiawati M.
    ;
    Nelly
    ;
    Julinawati Suanda
    ;
    Nur Syuhadah Kamaruddin
    Travelling in the community has become a lifestyle. Factors that become obstacles in every travelling activity include determining the destination. In this process, the traveler needs a short route. The Ant Colony algorithm is one of the heuristic methods for finding the right solution in a discrete optimization problem. The purpose of this study is to apply the workings of the Ant Colony Optimization algorithm in Travelling Problem. The information needed is information related to a location between cities and route planning for destination locations. The distance calculation is done by summing the initial distance to the end of the trip and calculating the cost of fuel. ACO has been applied to find optimal solutions to the Travelling Salesman Problem, by giving a number of n points.
  • Publication
    Can technology innovation enrich employee performance? Evidence from Malaysian manufacturing industry
    ( 2023-04-24)
    Subramaniam M.
    ;
    Sri Sarah Maznah Mohd Salleh
    ;
    Julinawati Suanda
    ;
    Fareed M.
    ;
    AA. Ahmad
    Research points that most technological developments are not innovative enough which ultimately affect negatively on employee performance. New technological innovation will help employees to work effectively and increase their output dramatically. This study aims to explore more information towards the technology innovation that influence the employee performance. This study examines the relationship between advanced robotics, artificial intelligence (AI), electronic monitoring system and teleconferencing with employee performance in manufacturing industry. In addition, this research is intended to examine the relationship between several variables in a quantitative technique. Primary data was used through a total of 398 collected responses from targeted respondents. The questionnaire method is recorded as the research instruments and measurement to collect the quantitative data. The data analysis is performed and discussed. Four hypotheses were tested which demonstrate the significance of technology innovation for employee performance advancement.
  • Publication
    Health-related social media use among youth in Malaysia
    ( 2023-04-24)
    Husna Afifi Mohd Yusoff @ Mat Jusoh
    ;
    Mohammad Rezal Hamzah
    ;
    Abdul Rahman Abdul Manaf
    ;
    Julinawati Suanda
    ;
    Suhana Abdul Mutalib
    ;
    Ayub S.H.
    In the Web 2.0 era, social media are pervasive, rapidly evolving and increasingly influencing people's daily life and their health behaviour. Emerging as a potential source for online health information it significantly contributed to the increase in access and usage of new media, particularly among youth. However, little is known about how they use social media for such purposes. This study is seek to identify the patterns of social media use among youth scouting around (1) the most popular social media, types and form of information sought (2) frequency of social media use and (3) activities on social media in the context of health information search. This descriptive quantitative study consisted of an online questionnaire survey of 509 youth. The population is a group of youths who are pursuing their studies at public universities (age range 18-25) randomly selected through multi stage random sampling. Four selected universities to represent the zones and G Power Analysis Software has been used to identify sample size. Facebook is the main choice for respondents in the search for health information after Youtube and Blog. Twitter was less used by respondents in the context of health information search. In terms of health information sought, the majority of respondents liked to seek information about the cause of the disease, symptoms, complications or effects and nutritional information. Most respondents prefer to seek health information in the form of images and storytelling/personal experiences of suffering from illness. Respondents spent most of their time on Blog and Youtube for reading on health information. Youth are using social media for seeking health information. However, they are more likely to consume information than they are to contribute to the information posted online. The inherent value of "social"in social media is not being captured with online health information use.
  • Publication
    Keusahawanan, inovasi dan perniagaan
    ( 2012)
    Shuhairimi Abdullah
    ;
    Ku Halim Ku Ariffin
    ;
    Julinawati Suanda
    ;
    Ahmad Zulhusny Rozali
    ;
    Mohd. Mizan Mohammad Aslam
    ;
    Azizi Halipah
    ;
    Abdul Jalil Ramli
    ;
    Azlini Che Hassan
    Buku ini dapat memberi gambaran kepada pembaca tentang ilmu keusahawanan, kemahiran tentang usahawan berjaya, bagaimana membina rancangan perniagaan di samping ilmu asas tentang kepentingan inovasi dalam disiplin keusahawanan. Usahawan dituntut untuk memimpin dirinya sendiri dan segala usaha yang dilakukan. Menjadi usahawan yang hebat, wajar memiliki perwatakan peribadi yang utuh, berusaha memiliki sumber pengeluaran yang mencukupi serta mampu bersaing dalam persekitaran perniagaan, mengenal pasti peluang-peluang yang ada, di samping berinovasi ke arah memajukan potensi supaya setiap aktiviti yang dilakukan berjaya dikembangkan. Usahawan berjaya juga cemerlang dalam aktiviti keusahawanan yang mementingkan tuntutan keagamaan secara sempurna bersesuaian dengan semangat al-Falah.
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  • Publication
    Service Quality as Predictors of Patient Satisfaction in Penang Private Hospitals
    ( 2024-06-07)
    Julinawati Suanda
    ;
    Kamal N.S.F.M.
    ;
    Ummi Naiemah Saraih
    ;
    Ahmad Zulhusny Rozali
    ;
    Ayub S.H.
    ;
    Husna Afifi Mohd Yusoff @ Mat Jusoh
    ;
    Mohammad Rezal Hamzah
    ;
    Marniati
    ;
    Andika F.
    The purpose of this paper is to evaluate the quality of healthcare services by investigating the factors affecting patient satisfaction and predictors in private hospitals in Georgetown, Penang, Malaysia based on three service quality dimensions of the SERVQUAL which Responsiveness, Reliability, and Tangibility. A modified SERVQUAL questionnaire was used using random sampling to gather the research data and the respondents are consisted of 204 public and outside patients who are prior to the onset of the investigation. Pilot test is conducted for 54 respondents and all the variables obtain Cronbach's Alpha more than 0.7 which is acceptable. Statistical Package for the Social Science (SPSS) is used to evaluate data of this research. The results of the study revealed that the perceived healthcare services in private hospitals do not significantly vary. The dimension of responsiveness was rated the highest while tangibility was perceived as the least important of the three SERVQUAL dimensions applied in this study. Therefore, this research suggests to use more dimensions of service quality theories and bigger samplings to obtain better results and may be used to contribute in enhancing the quality of healthcare services of private hospitals in Penang, Malaysia and in other similar environments.
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