Nur Syuhadah Kamaruddin
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Nur Syuhadah Kamaruddin
Official Name
Nur Syuhadah, Kamaruddin
Alternative Name
Kamaruddin, Nur Syuhadah
Kamaruddin, Nur Syuhada
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Scopus Author ID
57216041421

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  • Publication
    Understanding variation of social accounting and accountability: A comparative case within social enterprise
    ( 2023-04-24)
    Ibrahim S.
    ;
    Nur Syuhadah Kamaruddin
    ;
    Norshahrizan Nordin
    ;
    Samah I.H.B.A.
    ;
    Rashid I.M.A.
    Social enterprises are a burgeoning sector which can make a contribution to the country's socio economic well-being. Numerous social organisations actively promote social values in society and address social accounting issues. Despite having a substantial impact on society, their path to measure and expand their implications is highly problematic and setbacks. This study explores how the implementation of accounting value and implementation of social accounting, particularly in reporting practices within the social enterprise. Within qualitative case study comparatively, we investigated through interviews and triangulated with documentation issues related to expectations and integration of social accounting. Three social enterprises were chosen as a case organisation and analysed using thematic analysis. The findings of our study suggested that the social enterprise tends to implement social accounting in practice. Interestingly accounting value includes reliability, comparability and transparency were less implemented in their daily activities. Also, they lacked accounting experience and practitioner within their sector. The main contribution of this study is to suggest an improvement of the governance role of social accounting as the growth of the sectors become prominent.
  • Publication
    The importance of the intangible heritage as brand image of UNESCO: A case study from heritage sites (Penang, Malaysia)
    ( 2020-03-01)
    Rashid, Intan Maizura Abd
    ;
    Nur Syuhadah Kamaruddin
    ;
    Hassan S.
    ;
    Samah I.H.A.
    ;
    Wan Norsyafawati W. Muhamad Radzi
    The study purposes to investigate tourists’ perception on intangible heritage as brand image of UNESCO awarded of heritage sites as an activity for holiday that will help tourism development growth. It is generally true that the Intangible Heritage as a factor of developing national and cultural identity and promoting, is the consideration of the UNESCO specifying in the promotion of culture and tourism, thereby creating tourism demand. The tourist offer of Penang, Malaysia includes intangible cultural heritage which is diffidently and incompetently presented and interpreted. The recognized branding theory and behavior theory was used as the main theoretical framework to explore tourists’ perceptions toward identify intangible heritage as brand image that will contribute to tourism industry. Its aim is to highlight the importance of intangible heritage as a factor involved in creating the serious mass of the contemporarily understood cultural tourism products which can significantly enrich the desirability of the tourist offer of Malaysia. Questionnaire surveys used as main data collection methods included with 1,000 respondents participated in this research. Results indicate that visitors were interested differently when determining to visit heritage sites and contribute to tourism growth. Lastly, overall brand attitudes as intangible heritage were identified as key brand image associations toward heritage destinations and contributes to tourism growth of Penang, Malaysia.
  • Publication
    The Influence of Quality Value and Social Value on Intention to Purchase Sportswear Among Youth in Perlis, Malaysia
    ( 2024-06-07)
    Nurfareena Zahari
    ;
    Izzuddin Zulkifli
    ;
    Suraiya Ibrahim
    ;
    Mohd Sofian Mohammad Rosbi
    ;
    Nur Syuhadah Kamaruddin
    ;
    Badrul Azmi Abdul Holed
    The market for sportswear continues to be one of the most competitive in the fashion industry. Sales of sportswear in both developed and developing countries have been increasing. People today are more health- and style-conscious than ever before, therefore sportswear is often considered appropriate for use both on and off the pitch. Although there is a sizable market for sportswear, not much is known about how consumers' values affect their decisions to buy athletic apparel. In order to better understand how quality and social value affect young people's propensity to buy sportswear in Perlis, Malaysia, this study sets out to do just that. Descriptive Analysis, Reliability Analysis, the results of a survey administered to 254 students at secondary schools in and around Perlis were analysed using Factor Analysis and Regression Analysis. According to the data, young people in Perlis don't consider price or quality while making purchases of athletic gear. For sportswear, however, social value plays a much larger role in determining purchase intent. As a result, the findings encourage sportswear fashion marketers to develop campaigns that emphasise social value above quality value in order to boost the purchase intention of young customers in Malaysia.
  • Publication
    Application of ant colony optimization (ACO) algorithm in the short rute search for completing travelling problem (TP)
    ( 2020-11-02)
    Mutiawati M.
    ;
    Nelly
    ;
    Julinawati Suanda
    ;
    Nur Syuhadah Kamaruddin
    Travelling in the community has become a lifestyle. Factors that become obstacles in every travelling activity include determining the destination. In this process, the traveler needs a short route. The Ant Colony algorithm is one of the heuristic methods for finding the right solution in a discrete optimization problem. The purpose of this study is to apply the workings of the Ant Colony Optimization algorithm in Travelling Problem. The information needed is information related to a location between cities and route planning for destination locations. The distance calculation is done by summing the initial distance to the end of the trip and calculating the cost of fuel. ACO has been applied to find optimal solutions to the Travelling Salesman Problem, by giving a number of n points.
  • Publication
    Determinants of unmet need at working area of health centre Peukan Bada Aceh Besar in 2019
    ( 2020-11-02)
    Safitri F.
    ;
    Kana I.
    ;
    Julinawati Suanda
    ;
    Nur Syuhadah Kamaruddin
    Unmet need is a multidimensional problem and will not only be a cause of population explosion but can also affect the high maternal mortality rate (MMR) in Indonesia. The percentage of national unmet need itself in 2015 was 14.87%. Unmet need in the province of Aceh amounted to 14.25% and with a percentage of the incidence in Aceh Besar as much (16.28%). The purpose of this study was to determinants of unmet need at working area of Puskesmas Peukan Bada Aceh Besar in 2019. This type of research is analytic with cross sectional approach. The research was carried out on 10th until 30th June 2019 in at working area of Puskesmas Peukan Bada Aceh Besar. Sampling by purposive sampling with a sample of 32 people. The research instrument used a questionnaire and data collection techniques by interview. Analysis of data by univariate, bivariate and multivariate methods. The results of the bivariate analysis obtained determinants of age (p=0.000 OR=27.00), education (p=0.002 OR=17.00), knowledge (p=0.018 OR=7.93), number of children (p=0.002), husband support (p=0.006 OR=12.60) and health workers role (p=0.002 OR=18.00). The results of multivariate analysis found that the most dominant factor was health workers' role (OR=11.379). It can be concluded that there is a relationship between age, education, knowledge, number of children, husband's support, and the role of health workers with the Unmet need events at working area of Puskesmas Peukan Bada Aceh Besar. It is expected that health workers can provide more education to the community in the form of family planning health education, so as to reduce the number of unmet need events.
  • Publication
    Examining the impacts of social media to non-financial performance of SMEs in Malaysia
    ( 2024-06)
    Aidil Hanafi Amirrudin
    ;
    Raziff Jamaluddin
    ;
    Nur Syuhadah Kamaruddin
    ;
    Nurshahirah Salehuddin
    Small and Medium-Sized Enterprises (SMEs) were first observed in Malaysia during the 1990s, coinciding with the establishment of a government-led organisation aimed at providing assistance to small businesses in addressing both financial and non-financial challenges. Currently, a considerable number of entrepreneurs are endeavouring to broaden the scope of their enterprises within this particular market. SMEs also play a significant role in driving market innovation, thereby potentially fostering the creativity of marketers. Therefore, it can be argued that the economic growth and development of nations may be contingent upon the contributions made by SMEs. As a consequence of this factor, the nation's employment rate is augmented due to the multitude of employment opportunities offered by SMEs. However, in order to expand the scope of a SMEs, it is imperative for each enterprise to adopt and integrate new technological advancements, such as the utilisation of social media platforms. In contemporary times, social