Noormaizatul Akmar Ishak
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Noormaizatul Akmar Ishak
Official Name
Noormaizatul Akmar, Ishak
Alternative Name
Ishak, Noormaizatul Akmar
Ishak, N. A.
Ishak, N.
Ishak, Noormaizatul Akmar
Main Affiliation
Scopus Author ID
56299438200
Researcher ID
DYQ-2879-2022

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  • Publication
    An inductive approach in studying green innovation in government-linked companies
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    Noormaizatul Akmar Ishak
    ;
    Hartini Ahmad
    This paper is focusing on the research method to study of top management leadership attributes in implementing green innovation in Government-linked Companies (GLCs) in Malaysia. This paper will discuss on the paradigm and research design being selected for the study. Green innovation has been determined as one of many ways to promote sustainability development around the world. It has been an urge to go into “green” direction due to the environment issues. There are government policy and customers’ pressures which corporate strategy of organizations has to change accordingly to fit into the situation. Therefore it is the interest of the researchers to inductively study how the top management leadership contributes towards green innovation diffusion in the GLCs.
  • Publication
    Future leaders in reshaping an organization
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    Mohd Faizal Mohd Isa
    ;
    Noormaizatul Akmar Ishak
    ;
    Salmah Ayub
    ;
    Evawaynie Valquis Md. Isa
    ;
    Maz Jamilah Masnan
    ;
    Mohd Fisol Osman
    It is the interest of the researchers to find how the benchmarking of the future leaders is done in the Government-linked Companies GLCs. A mixed method approach has been selected as the research strategy to study the issues under investigation and the relationship between them. Six interviews with prominent experts are carried out to gather the items for the questionnaire. Then sets of constructed questionnaire are distributed to the managerial staff of Universiti Malaysia Perlis as a pilot study. To gather the data from GLCs, three Government-linked Investment Companies (GLICs) and fifteen GLCs have been identified as the samples. Then an interview with a prominent statesman is carried out, and a focus group discussion with the top management representatives are conducted to support the survey. The findings of the study indicate that the choice for future leadership dimensions are traits, behaviours, performance functions, competence, skills and background. These six leadership dimensions qualities are desired in GLCs as the future leaders are expected to use their best endeavours to prompt or reshape the organizations.
      1
  • Publication
    Be competitive through green innovation
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    Noormaizatul Akmar Ishak
    ;
    Hartini Ahmad
    Necessity has been identified as the main drive to innovate. Innovation can appear in product, process, and services being embark by organizations to make more profits, and to cut operational and maintenance cost. With current scenario to preserve the environment, the green innovation is considered as a good move to have better competitive advantage to the organizations. Green innovation concept should be imposed to the organizations so that they are more eco-friendly organizations. The green innovation elements promote the clean and safe environment for the community, renewable energy to less the pollution and global warming, 3R (reduce, recycle, reuse) concepts, and producing green collar workers. This paper discusses the concept of green innovation in the study, and how adoption to the organizational strategies and practices will give competitive advantage to the organizations.
      1
  • Publication
    Traditional Paddy Farmers’ Perception of Bioeconomy Social Change on Adapting Internet of Things for Precision Farming
    ( 2023-01-01)
    Noormaizatul Akmar Ishak
    ;
    Mohd Fisol Osman
    ;
    Ummi Naiemah Saraih
    ;
    Syed Zulkarnain Syed Idrus
    ;
    Nurulisma Hj Ismail
    ;
    Evawaynie Valquis Md. Isa
    ;
    Jamaluddin S.P.S.
    When traditional Malaysian paddy farmers adopted the Internet of Things (IoT) in the area of Muda Agricultural Development Authority (MADA), it sparked a bioeconomy change. With regard to food security challenges around the world, researchers explored how precision farming can provide farmers with a means of improving and expanding rice production. This can be done through the bioeconomy. For paddy farmers in Malaysia, achieving cost-effective and time-efficient rice production, particularly in terms of rice quality, is a tremendous problem. We used a qualitative approach with field observations and focus group discussions. This allowed us to explore the perceptions of traditional paddy farmers in MADA about the bioeconomy, and how they could make a significant contribution when they participate. Researchers discovered that the Ministry of Agriculture encouraged farmers to adopt it. This is because the changes stemmed from the adoption of IoTs, such as drones for applying fertilizer and pesticides, but there is still a scarcity of them because traditional farmers are largely poor to participate in precision farming since drones’ usage in paddy cultivation in other countries indicated that it could help increase paddy productivity. The farmers also acknowledged and admitted their significant roles toward sustainable consumption and production patterns, both on the demand side and on the supply side of the economy.
      37  2
  • Publication
    Future leaders in reshaping an organization
    ( 2012)
    Noormaizatul Akmar Ishak
    ;
    Salmah Ayub
    ;
    Evawaynie Valquis Md. Isa
    ;
    Masnan, Maz Jamilah
    ;
    Mohd Faizal Mohd Isa
    ;
    Mohd Fisol Osman
    It is the interest of the researchers to find how the benchmarking of the future leaders in done in the Government-linked Companies GLCs. A mixed method approach has been selected as the research strategy to study the issues under investigations and the relationship between them. Six interviews with prominent experts are carried out to gather the items for the questionnaire. Then sets of constructed questionnaire are distributed to the managerial staff of Universiti Malaysia Perlis as a pilot study. To gather the data from GLCs, three Government-linked Investment Companies (GLICs) and fifteen GLCs have been identified as the samples. Then an interview with a prominent statesman is carried out, and focus group discussions with the top management representative are conducted to support the survey. The findings of the study indicate that the choice for future leadership dimensions are traits, behaviours, performance functions, competence, skills and background. These six leadership dimension qualities are desired in GLCs as the future leaders are expected to use their best endeavours to prompt or reshape the organizations.
      11  37
  • Publication
    Social enterprise for school dropouts through digital lifestyles : adapting from USA success stories
    ( 2016)
    Noormaizatul Akmar Ishak
    ;
    Muhamad Zulkiflee Osman
    ;
    Wan Nor Ashiqin Wan Ali
    ;
    Syed Zulkarnain Syed Idrus
    ;
    Azizan Bahari
    ;
    Nur Azila Azahari
    Digital lifestyle has become a culture that each and every of us has to adopt and adapt to. The stability of Malaysia’s economy makes the quality of its citizen’s education and standard of living improve along with the income ranks. On the other hand, there is still a huge problem with regards to the school dropouts that influence the quality of life and social impact in Malaysia. These school dropouts should be exposed to self-regulating and self-employing so that they can be independent and able to move forward themselves away from the perils of crime. By manipulating the current digital lifestyles, majority of the school dropouts are familiar with the Information and Communication technology (ICT), the Internet and mobile gadgets. This paper recommends that the Malaysian authorities should come out with a prototype of the business model of Social Enterprise (SE) in order to deal with school dropouts that prefer to run business online as their income to support their lives. Some adaptation from the successful SE in the United States of America (USA) could be adapted in order to match with the Malaysian scenarios. The authorities might also work out spin-off businesses through provision of seed funds, including from interested private sectors, to these youths.
      1  9
  • Publication
    Bioeconomy sustainability integrating circular economy principles with big data and IoT for sustainable farming in agriculture 4.0
    ( 2024-07)
    Ahmad Tajudin Baharin
    ;
    Noormaizatul Akmar Ishak
    ;
    Nurulisma Hj Ismail
    ;
    Mohd Fisol Osman
    ;
    Evawaynie Valquis Md. Isa
    ;
    Wan Nor Munirah Ariffin
    This concept paper explores the synergy between Bioeconomy sustainability and advanced technologies, specifically the integration of circular economy principles with big data and the Internet of Things (IoT), in the context of sustainable farming within Agriculture 4.0 in Malaysia. Despite limited understanding, the study aims to unveil the potential benefits of this integration and assess the current state of technology adoption, bioeconomic practices, and sustainable farming in Malaysia. Challenges faced by Malaysian farmers, such as awareness gaps and resistance to change, are identified, and strategies, including targeted education and financial incentives, are proposed to overcome these barriers. While acknowledging potential limitations in universality due to data access constraints and the dynamic nature of technology and agriculture, the study emphasizes the importance of integrating these innovative approaches to propel Malaysian agriculture toward sustainability within the Agriculture 4.0 framework.
      29  4
  • Publication
    The impact of green innovation on top management leadership attributes
    ( 2011-06)
    Noormaizatul Akmar Ishak
    ;
    Hartini Ahmad
    The main reason businesses need to innovate is due to its necessity to sustain and survive, and not for the matter of how brilliant and visionary the leaders of the organization are. Innovation has known for its very significant role in the organization progression and growth. Innovation can happen in the products, processes, and services being embark by organizations to make more profit by reducing operational cost and making processes more efficient. The concern over the environment all around the world has encouraged innovation to be more tailored to the “green”. “Green” is a name that being associated with anything or any action that has impact to the environment such as green building, green government and green innovation. This paper will discuss the impact of green innovation to the top management leadership attributes in the Governmentlinked Companies (GLCs) in Malaysia. The leadership must be sensitive and understand the green demand and situational in the Malaysia and around the world with respect to the industries that these GLCs are operated. This is where the top management leadership attributes will be justified to fit the green innovation implementation. This constructive research is a qualitative multicases study. Data collection is done via interviews, focus group discussion and document analysis. The result will be analyzed to see the themes emerge from the data before the analysis being interpreted.
      1  14
  • Publication
    How the sports' leadership anticipate Instagram as an effective communication tool in managing football club
    ( 2020-06-17)
    Zakaria, Fatin Nur Azila
    ;
    Noormaizatul Akmar Ishak
    ;
    Syed Zulkarnain Syed Idrus
    This study is aim to understand how the Instagram application being used as an effective communication tool for the Manager of Kelantan State's football team or famously known as The Red Warriors (TRW) to manage the football team. The TRW is chosen because it was the first State football team in Malaysia that led by a female manager. The researchers reveal that the content posts in the Instagram can influence the readers to follow the Instagram and how they react towards all posts. Therefore, the researchers monitor the TRW manager's Instagram account every day for one month to see how she anticipate the Instagram as one of the effective communication tool in managing the TRW. They also explore the visual identity of the content and observe the feedback received with regards to the content post in the manager's Instagram account to manage her TRW. Using the content analysis research approach, this study find that it is very effective communication tool when the contents has visual identity impact based from the type of feedbacks received from followers. This study shows that the sport leadership does a good choice to use Instagram as main effective communication tool where direct communication process happen in place between the manager and her followers on Instagram. The results of the study also show that contents with video status get more feedbacks compare to pictures and some deficiencies in feedbacks have been identified based on the visual identity elements outlined in this study.
      20  1
  • Publication
    Demographic disparities in 5G technology adoption among paddy farmers in Kedah: a comprehensive study
    ( 2024-03)
    Nurul Hazwani Abdul Hamid
    ;
    Noormaizatul Akmar Ishak
    ;
    Ahmad Tajudin Baharin
    ;
    Evawaynie Valquis Md. Isa
    ;
    Mohd Fisol Osman
    This research aims to investigate the adoption of 5G technology within the agricultural sector, specifically among rice farmers in Kedah, Malaysia, and understand the demographic disparities in 5G adoption. It also addresses the challenge of equitable 5G technology adoption and explores how demographic factors such as gender, age, ethnicity, and income levels influence adoption patterns. A mixed-methods approach, comprising surveys, interviews, and field observations, is employed to collect data from a diverse sample of farmers. The study utilizes theoretical frameworks related to automation, productivity, and connectivity to analyze the impact of 5G technology on agricultural practices. Only descriptive analysis of demographic characteristics will be reported after the survey is conducted using a questionnaire through the What'sApp application. The research reveals significant gender imbalances in adoption rates, with implications for equitable access to technological advancements. It also highlights the influence of age and income on adoption patterns. The study underscores the importance of tailored strategies to ensure the adoption of inclusive 5G technology in the agricultural sector.
      2  20