Necessity has been identified as the main drive to innovate. Innovation can appear in product, process, and services being embark by organizations to make more profits, and to cut operational and maintenance cost. With current scenario to preserve the environment, the green innovation is considered as a good move to have better competitive advantage to the organizations. Green innovation concept should be imposed to the organizations so that they are more eco-friendly organizations. The green innovation elements promote the clean and safe environment for the community, renewable energy to less the pollution and global warming, 3R (reduce, recycle, reuse) concepts, and producing green collar workers. This paper discusses the concept of green innovation in the study, and how adoption to the organizational strategies and practices will give competitive advantage to the organizations.
