This paper is focusing on the research method to study of top management leadership attributes in implementing green innovation in Government-linked Companies (GLCs) in Malaysia. This paper will discuss on the paradigm and research design being selected for the study. Green innovation has been determined as one of many ways to promote sustainability development around the world. It has been an urge to go into “green” direction due to the environment issues. There are government policy and customers’ pressures which corporate strategy of organizations has to change accordingly to fit into the situation. Therefore it is the interest of the researchers to inductively study how the top management leadership contributes towards green innovation diffusion in the GLCs.
