Entrepreneurship is required as a catalyst to reduce number of unemployment among graduates. Therefore, developing entrepreneurial intention among university students is essential. To understand the important areas in shaping and developing entrepreneurial intention among today's undergraduates, this study explores the influence of self-efficacy, role models and entrepreneurship education on entrepreneurial intention. Through a quantitative study, 384 sets of questionnaire were distributed to university students in Malaysia, focusing in students enrolling in entrepreneurship program. Statistical Package for Social Science (SPSS) version 25 is used for data analysis. Based on the correlation and discriminant test, it is established that self-efficacy, role models and entrepreneurship education affects entrepreneurial intention. Therefore, it is suggested that universities should organize more entrepreneurial related activities, programs or workshops which can enhance student's self-efficacy and entrepreneurship education which increases entrepreneurial intention. Additionally, having entrepreneurial role models motivates university students to pursue ambitious goals which increases the entrepreneurial intention among the students.