Now showing 1 - 4 of 4
  • Publication
    Examining the influence of riding distraction on risky riding behavior among P‐hailing riders in Malaysia: the mediating role of moral disengagement
    Road traffic accidents involving motorcyclists are a significant public health issue in Malaysia, with p‐hailing riders particularly vulnerable. This study investigates the influence of riding distraction on risky riding behavior among p‐hailing riders in Malaysia, focusing on the mediating role of moral disengagement. Drawing on Bandura’s Moral Disengagement Theory and the Job Demand‐Resources (JD‐R) model, this research explores how distractions, such as mobile phone use and navigation adjustments, contribute to moral disengagement and subsequently lead to risky riding behaviors. A sample of 200 p‐hailing riders, representative of the broader rider population, was analyzed using Partial Least Squares Structural Equation Modeling (PLS‐SEM) to test the hypothesized relationships. The findings reveal that riding distraction significantly increases risky riding behavior and that this relationship is partially mediated by moral disengagement. These results underscore the importance of addressing external distractions and cognitive justifications to improve road safety among p‐hailing riders. The study recommends implementing specific interventions such as strict mobile phone usage policies and targeted training programs to reduce risky behaviors. These findings have the potential to inform policy and enhance safety practices for p‐hailing riders, thereby reducing the incidence of road traffic accidents in this high‐risk group.
  • Publication
    Investigating the influence of time pressure on risky riding behaviour among P-hailing riders in Malaysia: the mediating role of moral disengagement
    ( 2024-10)
    Muhammad Safizal Abdullah
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    This study investigates the impact of time pressure on risky riding behaviour among p-hailing riders in Malaysia, with moral disengagement as a mediating factor. Drawing on Bandura's Moral Disengagement Theory and the Job Demand-Resources (JD-R) Model, the research explores how time pressure influences these behaviours. A survey of 200 respondents, selected through stratified convenience sampling, was conducted across three Northern States in Malaysia, namely Perlis, Kedah, and Penang. Data analysis using Partial Least Squares Structural Equation Modelling (PLS-SEM) reveals that time pressure significantly increases risky riding behaviour, with moral disengagement significantly mediates this relationship. The study finds that younger and less experienced riders are particularly susceptible to time pressure effects. Demographic data indicate that 80% of riders are under 35 years old, with 75% having less than three years of experience. Based on these findings, the research emphasises the need for targeted interventions, including specialised training programmes and improved workload management strategies, to mitigate risks associated with p-hailing. The study contributes to a deeper understanding of the role of a cognitive mechanism factor in influencing risky riding behaviours among p-hailing riders and provides valuable insights for enhancing road safety measures. Future research directions are suggested, including exploration of additional cognitive mechanisms that may impact risky riding behaviours in this context.
  • Publication
    Consumers’ religio-spiritual insights in Ramadhan advertisements
    ( 2022-06)
    Junaid Ansari
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    Muhammad Sufyan Ramish
    Consumers get irritated and distracted while watching the Ramadan TV commercials due to the non-availability of the consumers’ religio-spiritual insights and this irritation can sometimes create a negative brand image. Marketers have ‘christmasised’ this spiritual month of Ramadan as they are considering Ramadan a seasonal shopping festival like other western festivals. Marketers reserve almost half of their annual budget for advertising during Ramadan but they are not considering the spiritual aura during this spiritual month when the spiritual contemplations of Muslims are higher than any other Islamic month. This study provides a comprehensive framework that will help marketers to incorporate consumers’ religio-spiritual insights in Ramadan TV commercials so that consumers cannot be irritated and distracted. Some of the important constructs explored in this study include spirituality, religiosity, entertainment, information, and credibility of the source. This exploratory research is conducted by following the guidelines of grounded theory. 25 in-depth semi-structured interviews have been conducted from the consumers having religious, non-religious, and sports/yoga orientations to understand the consumers’ spiritual insights and propose a comprehensive framework.
  • Publication
    Pembangunan Model Personaliti Unggul Pesalah Juvana (MPUPJ)
    Kesalahan jenayah dalam kalangan kanak-kanak adalah masalah sosial yang sangat membimbangkan. Secara umumnya, masalah kanak-kanak berkonflik dengan undang-undang atau terlibat dengan kesalahan jenayah adalah isu sejagat kerana ianya berlaku di semua negara di dunia. Sehubungan dengan itu, objektif utama artikel ini adalah untuk menganalisis definisi jenayah dan jenayah juvana di Malaysia. Pada masa yang sama, artikel ini juga memfokuskan kepada jenayah juvana yang berlaku di negeri Perlis. Di samping itu, artikel ini turut mengenalpasti hukuman yang dikenakan kepada kanak-kanak yang melakukan jenayah. Artikel ini mendapati bahawa terdapat kelompangan berkenaan faktor yang mendorong pesalah untuk berubah dan boleh mengubah pesalah juvana lain menjadi lebih baik. Metodologi yang digunakan dalam kajian ini adalah kajian kuantitatif iaitu penganalisisan data. Selain itu, kertas kerja ini juga membangunkan model personaliti unggul pesalah juvana. Model ini adalah penambahbaikan penambahbaikan kepada modul program pemulihan pesalah juvana sedia ada.
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