Muhammad Asyraf Mohd Kassim
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Preferred name
Muhammad Asyraf Mohd Kassim
Official Name
Muhammad Asyraf, Mohd Kassim
Alternative Name
Asyraf, Muhammad
Mohamed Kassim, Muhammad Asyraf
Kassim, Muhammad Asyraf Mohd
Main Affiliation
Scopus Author ID
57191410039
Researcher ID
AAE-3270-2020

Research Output

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  • Publication
    Exploring determinants of safety behavior in Malaysian SMEs manufacturing firms: an extended conceptual model
    ( 2023)
    Nur Shazliaida Shaidan
    ;
    Muhammad Asyraf Mohd Kassim
    Occupational accidents have resulted in numerous fatalities and injuries across industrialized and developing nations. Every year, millions of workers lose their lives and suffer from non-fatal injuries due to occupational accidents. Inadequate documentation and notification systems, particularly in developing countries, have resulted in ineffective measures to address occupational accidents, leading to the absence of globally recognized standards for addressing occupational accidents. Organizations still rely on baseline occupational safety measures statistics to enhance worker safety, despite the underreporting of accident data. This study aimed to develop an extended safety model to investigate the effects of safety behavior in small and medium enterprises (SMEs) manufacturing in Malaysia. Research priorities and questions on determinants of workplace safety behavior can be explored by utilizing the model, resulting in a more focused and efficient approach to improving workplace safety. This model serves as a valuable tool for informing policies and practices necessary to protect and enhance workplace safety and workers' well-being.
  • Publication
    Risky riding behaviours among p-hailing riders in Malaysia: Implications for business operations and workforce safety in the Gig economy
    (Universiti Malaysia Perlis (UniMAP), 2025-02)
    Muhammad Safizal Abdullah
    ;
    Adi Anuar Azmin
    ;
    Muhammad Asyraf Mohd Kassim
    Road accidents involving p-hailing riders have become a pressing issue for both road safety and gig economy operations, as these workers juggle demanding delivery schedules under challenging urban conditions. This study aims to identify which specific unsafe acts, rather than aggregate categories, are most frequently performed by p-hailing riders in Malaysia. Adopting a quantitative, descriptive approach, the research employed stratified sampling across Penang, Kedah, and Perlis, followed by convenience sampling at rider-frequented locations to secure a diverse sample. Data were collected via a self-administered survey using a validated 12-item Risky Riding Behaviour (RRB) scale, measured on a 5-point Likert scale. Analysis revealed key risky behaviours, including accelerating at nearly red traffic lights, riding faster than usual during deliveries, and disregarding traffic signs. Younger riders, those with less experience, and individuals working longer hours or greater distances, as well as those relying on p-hailing as a primary income source, reported notably higher levels of these unsafe practices. Drawing on Moral Disengagement Theory, the findings show how riders rationalise their actions as necessary responses to time pressure, financial imperatives, or job demands. Based on these insights, the study recommends hazard perception training, safety-focused incentive programmes, improved workload management, and time-of-day-specific enforcement. From a theoretical perspective, the item-level analysis refines our understanding of moral disengagement by demonstrating how distinct behaviours are selectively justified. Ultimately, this research offers actionable guidance for enhancing rider safety and ensuring sustainable, efficient operations in the p-hailing sector.
  • Publication
    The dynamics of financial retirement planning: financial attitude, health literacy, and the role of financial advisors with financial literacy as a moderator
    (Palgrave Macmillan, 2024-03)
    Wan Mashumi Wan Mustafa
    ;
    Md. Aminul Islam
    ;
    Md. Sharif Hassan
    ;
    Muhammad Asyraf Mohd Kassim
    Growing concern worldwide is evident regarding the insufficient retirement savings among individuals in both developed and developing nations. Many individuals struggle to make well-informed financial decisions regarding retirement planning. Therefore, this study aimed to explore the influence of financial attitudes, health literacy, and the involvement of financial advisors on the retirement planning of individual SME owners in Malaysia. Additionally, the study investigated the moderating role of financial literacy on these relationships. The theory of life cycle saving was applied to examine behavioral factors and potential policy measures that could improve financial retirement planning for these entrepreneurs. Participants included individual SME owners from the Northern region of Malaysia, specifically from Perlis, Kedah, and Penang. Structural equation modeling (SEM) was utilized to assess the interactions and moderating impacts of the variables in this research. The results indicated that financial attitude, health literacy, and engagement with financial advisors positively influence financial retirement planning. Moreover, financial literacy was found to moderate the effects of financial attitude, health literacy, and the role of financial advisors on retirement planning. These findings suggest that interventions targeting improvements in financial attitude, health literacy, financial literacy, and advisor engagement could significantly enhance policy initiatives aimed at boosting financial retirement savings.
  • Publication
    A partial least square approach to predict direct and indirect effects of personality traits, aggressive driving and accident proneness: An integrated safety and logistics framework
    ( 2020-08-01)
    Muhammad Asyraf Mohd Kassim
    ;
    Hanan S.A.
    ;
    Abullah M.S.
    ;
    Aziz A.B.
    ;
    Hong C.P.
    Accident Proneness is still a new concept in road safety studies in Malaysia. The study aims to examine the measurement model of personality traits, aggressive driving and accident proneness in a large sample of Malaysian licensed drivers. A further aim is to investigate both direct and indirect effects of personality traits and direct effects of aggressive driving on accident proneness. Data were collected using by-hand survey. Participants were 732 fully licensed motor vehicle drivers, including 490 males and 242 females who completed a questionnaire including the Five Factor Personality Traits, Aggressive Driving, items related to drivers' accident records and demographic characteristics. The result of PLS-SEM analysis revealed satisfactory measurement model of five factor personality traits, aggressive driving and accident proneness with acceptable convergent and discriminant validity. The results further show that the personality traits of conscientiousness negatively relate to accident proneness and aggressive driving. Openness to experience and aggressive driving are positively related to accident proneness while agreeableness is negatively related to aggressive driving and neuroticism is positively related to aggressive driving. In addition, the results show that agreeableness, conscientiousness and neuroticism have indirect effects on accident proneness through aggressive driving.
      7  18
  • Publication
    The Effects of Financial Attitudes, Financial Literacy and Health Literacy on Sustainable Financial Retirement Planning: The Moderating Role of the Financial Advisor
    ( 2023-02-01)
    Wan Mashumi Wan Mustafa
    ;
    Md. Aminul Islam
    ;
    Muhammad Asyraf Mohd Kassim
    ;
    Hassan M.S.
    ;
    Royhan P.
    ;
    Rahman S.
    Financial planning for retirement is essential to ensure that people have enough money to live the lifestyle they desire when they retire. Self-employed business owners in developed countries widely do financial retirement planning. However, in Malaysia, the percentage of self-employed individuals concerned about financial retirement planning is lower than in other countries. This study aims to identify the relationship between the financial attitude, financial literacy and health literacy of self-employed individuals toward sustainable financial retirement planning in Malaysia and find out the moderating effect of the role of financial advisors. The study utilized structural equation modelling. Data were collected through a survey questionnaire and analyzed using SMART PLS 3.3. The total sample size was 416 self-employed individuals from the northern Malaysian region. The findings revealed that financial attitude and financial literacy significantly impact retirement planning. Moreover, the role of financial advisors moderates the relationship between financial attitude–financial retirement planning and financial literacy–financial retirement planning. The result of the study will fulfil the needs of self-employed individuals to plan their retirement by including the financial planning determinants needed for a well-planned retirement.
      1
  • Publication
    Assessing the factors affecting road accident involvement among motorcycle riders using partial least squares structural equation modeling approach
    ( 2023-06-12)
    Amiruddin A.H.
    ;
    Muhammad Asyraf Mohd Kassim
    ;
    Muhammad Safizal Abdullah
    ;
    Hanan S.A.
    ;
    Wan Mashumi Wan Mustafa
    This research investigates the factors that influence high numbers of road fatalities and accidents among motorcycle riders. This study proposes a conceptual framework that illustrates how high-risk road users, such as motorcycle riders, can prevent road accidents by fostering high-impact preventive countermeasures for sustainable traffic safety. Several critical variables on road user behavior related to road accident involvement are presented in a conceptual framework. The proposed conceptual framework suggested that behavioral factors such as anger, attitude, and sensation seeking affect the motorcycle riders' involvement in a road accident. Additionally, mindfulness plays an important mediating role between behavioral factors and road accident involvement. The proposed framework considers a comprehensive set of reviews rarely discussed in the existing literature. Partial least squares structural equation modeling (PLS-SEM) was proposed to evaluate the proposition of the latent variables and their influence on road accident involvement. The proposed path model indicated that mindfulness has a strategic role in reducing road accident involvement, having an indirect effect through riding anger, attitude and sensation seeking. The study could benefit transportation authorities and agencies in Malaysia to execute high-impact countermeasures to reduce road accident involvement among motorcyclists in Malaysia.
      1
  • Publication
    Exploring determinants of safety behavior in Malaysian SMEs manufacturing firms: an extended conceptual model
    ( 2023-12)
    N. S. Shaidan
    ;
    Muhammad Asyraf Mohd Kassim
    Occupational accidents have resulted in numerous fatalities and injuries across industrialized and developing nations. Every year, millions of workers lose their lives and suffer from non-fatal injuries due to occupational accidents. Inadequate documentation and notification systems, particularly in developing countries, have resulted in ineffective measures to address occupational accidents, leading to the absence of globally recognized standards for addressing occupational accidents. Organizations still rely on baseline occupational safety measures statistics to enhance worker safety, despite the underreporting of accident data. This study aimed to develop an extended safety model to investigate the effects of safety behavior in small and medium enterprises (SMEs) manufacturing in Malaysia. Research priorities and questions on determinants of workplace safety behavior can be explored by utilizing the model, resulting in a more focused and efficient approach to improving workplace safety. This model serves as a valuable tool for informing policies and practices necessary to protect and enhance workplace safety and workers' well-being.
      62  1
  • Publication
    Investigating the influence of time pressure on risky riding behaviour among P-hailing riders in Malaysia: the mediating role of moral disengagement
    ( 2024-10)
    Muhammad Safizal Abdullah
    ;
    Adi Anuar Azmin
    ;
    Muhammad Asyraf Mohd Kassim
    This study investigates the impact of time pressure on risky riding behaviour among p-hailing riders in Malaysia, with moral disengagement as a mediating factor. Drawing on Bandura's Moral Disengagement Theory and the Job Demand-Resources (JD-R) Model, the research explores how time pressure influences these behaviours. A survey of 200 respondents, selected through stratified convenience sampling, was conducted across three Northern States in Malaysia, namely Perlis, Kedah, and Penang. Data analysis using Partial Least Squares Structural Equation Modelling (PLS-SEM) reveals that time pressure significantly increases risky riding behaviour, with moral disengagement significantly mediates this relationship. The study finds that younger and less experienced riders are particularly susceptible to time pressure effects. Demographic data indicate that 80% of riders are under 35 years old, with 75% having less than three years of experience. Based on these findings, the research emphasises the need for targeted interventions, including specialised training programmes and improved workload management strategies, to mitigate risks associated with p-hailing. The study contributes to a deeper understanding of the role of a cognitive mechanism factor in influencing risky riding behaviours among p-hailing riders and provides valuable insights for enhancing road safety measures. Future research directions are suggested, including exploration of additional cognitive mechanisms that may impact risky riding behaviours in this context.
      3  108
  • Publication
    Enhancing Organizational Commitment through Effective Computer Communication Practices: A Proposal for Malaysian Organizations
    ( 2023-11-01)
    Ain Zuraini Zin Aris
    ;
    Azlini Che Hassan
    ;
    Muhammad Asyraf Mohd Kassim
    This research aims to explore and propose effective computer communication practices that can enhance organizational commitment in the Malaysian context. As organizations in Malaysia increasingly adopt Computer-Mediated Communication (CMC) tools and digital platforms for collaboration, it becomes crucial to understand how these practices influence employees’ commitment to their organizations. This study will identify the specific challenges and opportunities related to CMC in the Malaysian workplace, explore cultural factors, leadership styles, and organizational characteristics that impact organizational commitment, and propose strategies to optimize computer communication to foster higher commitment levels. By addressing the unique needs and dynamics of Malaysian organizations, this research will contribute to the development of tailored approaches to enhance organizational commitment through computer communication practices.
      1  30
  • Publication
    Road accident proneness among motorcyclist in Malaysia: a structural equation modeling approach
    ( 2022-10)
    Aidil Hanafi Amirrudin
    ;
    Muhammad Asyraf Mohd Kassim
    ;
    Muhammad Safizal Abdullah
    ;
    Wan Mashumi Wan Mustafa
    ;
    Mohd Fitri M.
    Road accidents have alarmed Malaysian citizens all over the country. This study proves that a combination of human characteristics may contribute to the increase in the accident rate of motorcyclists on the road. Human characteristics such as riding anger, riding attitude, and lack of mindfulness may be the leading causes of motorcycle accidents. Malaysian road accident proneness research is still in its early phase. This study intends to investigate the relationship between riding anger, riding attitude, mindfulness, and road accident proneness. This study adopts a quantitative methodology employing a questionnaire distributed to visitors of authorised Yamaha dealers in Kuala Lumpur and Selangor. The results of structural equation modelling reveal that riding anger, riding attitude, and mindfulness substantially impact road accident proneness. The explanation of the current research contains significant theoretical and practical significance, as well as suggestions for minimising the accident rate of road users.
      2  27