Examining the impacts of social media to non-financial performance of SMEs in Malaysia

Small and Medium-Sized Enterprises (SMEs) were first observed in Malaysia during the 1990s, coinciding with the establishment of a government-led organisation aimed at providing assistance to small businesses in addressing both financial and non-financial challenges. Currently, a considerable number of entrepreneurs are endeavouring to broaden the scope of their enterprises within this particular market. SMEs also play a significant role in driving market innovation, thereby potentially fostering the creativity of marketers. Therefore, it can be argued that the economic growth and development of nations may be contingent upon the contributions made by SMEs. As a consequence of this factor, the nation's employment rate is augmented due to the multitude of employment opportunities offered by SMEs. However, in order to expand the scope of a SMEs, it is imperative for each enterprise to adopt and integrate new technological advancements, such as the utilisation of social media platforms. In contemporary times, social