Noor Asliza Abdul Rahim
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Noor Asliza Abdul Rahim
Official Name
Noor Asliza, Abdul Rahim
Alternative Name
Rahim, Noor Asliza Abdul
Rahim, N. A.A.
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Scopus Author ID
57204005908

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  • Publication
    Illocutionary acts in zahid hamidi's pau 2017 and 2018 speeches
    ( 2020-05-01)
    Harshita Aini Haroon
    ;
    Noor Asliza Abdul Rahim
    ;
    Noriha Basir
    ;
    Zaliza Zubir
    Studies on political speeches are not new and cover various aspects including that of language use. Political speeches are a medium through which ideas and ideologies are communicated through language use for the sake of the listener’s understanding. The success of delivering a political speech depends on the use of persuasive arguments. This study presents an analysis of the use of speech acts as an effective argumentative strategy. Its two objectives are to compare the use of speech acts in two different situations, and to explain the results obtained from the comparison. The data of the study comprise two keynote addresses by Zahid Hamidi. The first is the keynote at the 2017 UMNO General Assembly before the 14th General Election (PRU14) in 2017, and the second is his keynote address at the 2018 UMNO General Assembly, after the party's defeat in PRU14. The analysis used qualitative method, adopting Bach and Harnish's (1979) theoretical framework. Overall findings show Zahid Hamidi used constatives, directives, commissives and acknowledgements in his speeches. Constatives and directives were specifically utilised to influence and convince the audience of his arguments more in his 2017 speech than in the 2018 one. After PRU14, Zahid used more of commissives and acknowledgments. Commissives stand at 10.3% in the 2018 speech, compared to 4.5% in 2017 and acknowledgements is at 9.3% in 2018 compared to 5.4% in 2017. The change in use of the speech acts across the two years suggests that Zahid has had to adjust his use of words and language to fit in with the 2018 socio-political scenario. The results show that socio-political scenario clearly has an impact on the type of speech acts used in politicians’ speeches. The findings also send a message to politicians that their speeches should contain speech acts appropriate to the current scenario, which can be understood clearly by their supporters.
  • Publication
    Interdiscursivity in COVID-19 Movement Control Order Speech
    ( 2021-11-01)
    Harshita Aini Haroon
    ;
    Zaliza Zubir
    ;
    Noor Asliza Abdul Rahim
    ;
    Noriha Basir
    Malaysia’s Movement Control Order (MCO) has been enforced twice, on 18 March 2020 and 13 January 2021 since the start of the COVID-19 pandemic, both through speeches delivered on live telecast by its Prime Minister. While the speeches were aimed at informing the people of the order, it is anticipated that they contain interdiscursivity, that is a combination of discourse genres and styles, which carries out multiple functions in delivering messages pertaining to the order, based on political hegemony, ideology and culture. Prior to the announcement, the public is rife with questions and perceptions of what the MCO may involve. The speeches conveyed the Prime Minister’s and the government’s intentions such as delivering information, providing instruction, calming the people, and the like. Content analysis was conducted on two MCO speeches using qualitative approaches. The study is aimed at identifying functions and types of discourse, as well as deciphering techniques used to achieve the functions, using Idris Aman’s (2006) discourse functions analysis framework. The study proposes interdiscursivity elements in the MCO texts, realised through five main functions of informing, providing understanding, presenting/defending opinions, expressing (one’s views) and issuing orders. The study also found the use of three techniques additional to the existing framework, that of empathy, advice and appreciation. The study indicates that interdiscursivity is used in a text that contains a main objective for multiple purposes, which are determined by audience, environmental and situational factors. The presence of interdiscursivity also reflects the speaker’s communication strategy, balancing between exhibiting sensitivity to public concerns and issuing the order.
  • Publication
    Research trends on Pekasam as heritage food in Malaysia
    ( 2023-04-24)
    Ina Suryani Ab Rahim
    ;
    Noriha Basir
    ;
    Mohamad Zaki Abdul Halim
    ;
    Ali M.E.M.
    ;
    Noor Asliza Abdul Rahim
    ;
    Mohamad R.B.F.
    Understanding heritage food is important and useful for planning of national identity conservation, gastronomy tourism marketing and food safety. However, research on heritage food is not uniform globally; it tends to be concentrated in specific areas or region, and thus would hinder our understanding of heritage food acceptance, marketability and sustainability. This study examined the trends in heritage food research, namely Pekasam over the past decade by analysing publication data from Scopus through Systematic Literature review method. In particular, this study focused on the countries in which the studies were done, the affiliation of the authors, the funding sponsor, the types of publication discipline area of research, and citation details. A total of 148 publications were examined. The results showed that research on heritage food of Pekasam is not only scarce, to such an extent a large number of the research published are in the discipline of agriculture, chemistry and engineering. Despite the small number of research publications on Pekasam, the citations on the existing publications have grown exponentially since 2017 indicating that Pekasam is a potential research topic in the area of heritage food.
  • Publication
    Addressing defeat in a political speech: An analysis from discourse and sociocultural perspectives
    ( 2021-05-03)
    Harshita Aini Haroon
    ;
    Noor Asliza Abdul Rahim
    ;
    Noriha Basir
    ;
    Zaliza Zubir
    Concession speeches are usually given immediately after results of an election are released. In these speeches, a losing candidate will concede defeat, before the winner presents his/her acceptance speech. However, defeats are also mentioned in speeches other than concession speeches. These are political speeches which happen some time after the defeat. By nature, political speeches provide insights into how language is utilised by politicians to achieve particular objectives. Many studies have investigated speech acts in political speeches, looking at how the speaker attempts to persuade the audience through particular language use. However, limited attention has been given to how language is used in other post-defeat speeches other than concession speeches. This study investigates a 2018 speech delivered by a politician in his losing party's first ever mass assembly after an election loss. We describe ways in which the defeat is addressed based on discourse and sociocultural practices in Fairclough's three dimensional framework. We show how the use of intertextuality and offensive strategies through word-use lead to the communication of values that aim to create a desired mindset in the audience and to gain their confidence in the politician's leadership.
  • Publication
    Factors influencing financial institutions on lending technologies to technology-based SMEs in the northen region of Malaysia
    ( 2011-02)
    Wan Sallha Yusoff
    ;
    Chuthamas Chittithaworn
    ;
    Noor Asliza Abdul Rahim
    The unavailability of external financing and lack of access to formal finance are topics of significant research interest to academicians and important issues to policy makers around the globe. However compared to large firms, SMEs frequently tend to report financing as a major obstacle. The financial constraints of SMEs to access to finance are beyond question by many researchers. Thus, this study attempts to discuss the factors that lead to influence financial institutions in lending technologies to provide finance to SMEs in Malaysia. The methodologies on the relationship between the requirements of financial institutional and the type of lending technologies provided for SMEs is illustrate. This conceptual paper is aimed to improved the theoretical parts of analysis, on the factors influencing Financial Institutions on lending technologies to technology-based SMEs in the northern region of Malaysia and identify the challenges issues regarding the requirements of financial providers based on the lending technologies adoption, be it transaction lending or relationship lending. Furthermore, the methodologies will also be able to assist researchers to get more iriformation on the unique needs for finance of SMEs and tailor the finance providers' requirements to be SMEs friendlier i.e. better meet SMEs ability and needs in order to achieve win-win situation.
      8  16
  • Publication
    Penguasaan kosa kata dalam komunikasi bahasa asing
    ( 2020)
    Nurmasturah Jamil
    ;
    Noor Asliza Abdul Rahim
    ;
    Shuhairimi Abdullah
    Kajian ini bertujuan untuk mengenal pasti penguasaan kosa kata bahasa asing dalam kalangan pelajar di sekolah-sekolah menengah di Malaysia. Selain itu, objektif kajian ini juga untuk mengetahui masalah pembelajaran bahasa asing yang dihadapi oleh pelajar serta melihat pandangan guru terhadap masalah penggunaan kosa kata dalam pembelajaran bahasa asing. Seramai 12 orang guru yang mengajar subjek bahasa asing, iaitu subjek al-Lughah al-‘Arabiah al-Mu’asirah (Bahasa Arab) di beberapa buah sekolah menengah agama dipilih sebagai sampel kajian. Instrumen kajian menggunakan borang soal selidik. Data dianalisis berasaskan deskriptif asas dengan melihat kepada kekerapan dan peratusan sahaja. Hasil kajian menunjukkan sebahagian besar pelajar yang mempelajari Bahasa Arab sebagai bahasa asing menghadapi masalah menguasai kosa kata dalam Bahasa Arab dan ini secara tidak langsung mengganggu proses komunikasi lisan dan tulisan mereka. Dapatan kajian ini secara tidak langsung memberi implikasi terhadap kaedah pengajaran bahasa dan komunikasi dalam usaha meningkatkan elemen kemahiran insaniah dalam diri pelajar.
      1  9
  • Publication
    Bahasa Melayu dalam arus Globalisasi: keutuhan jati diri dan ketakatan budaya Melayu
    ( 2012)
    Zaliza Zubir
    ;
    Noor Asliza Abdul Rahim
    ;
    Nurul Syazwani Zulkifli
    ;
    Wan Salha Yusuf
    Kertas kerja ini cuba meneliti penggunaan Bahasa Melayu di peringkat globalisasi. Bahasa Melayu juga merupakan bahasa yang mempunyai kemampuan pelbagai bidang ilmu seperti matematik, sains, kejuruteraan, agama, peradaban dan lain-lain yang sebenarnya menunggak falsafah ilmu. Keupayaan bahasa Melayu yang menjadi bahasa pengantar ilmu dan sebagai bahasa rasmi tidak dapat disangkal lagi. Keupayaan bahasa Melayu diteliti dari segi pembangunan bahasa tersebut dan kapasiti penutur telah menjadikan bahasa Melayu setanding dengan bahasa-bahasa lain di dunia ini. Kertas kerja ini juga mengkaji bahasa Melayu dalam konteks keutuhan jati diri etnik Melayu akibat daripada globalisasi dan dunia ICT dan ini merubah pemikiran bangsa Melayu terhadap bahasa ibundanya sendiri. Perhubungan bahasa dan budaya Melayu sebagai identiti bangsa akan disentuh dalam keutuhan jati diri bangsa Melayu tidak terhakis akibat daripada arus globalisasi tanpa mengenepikan bahasa ibunda sendiri.
      8  49
  • Publication
    Penggunaan kaedah pengajaran dan strategi komunikasi dalam penulisan bahasa Arab
    ( 2021-06)
    Noor Asliza Abdul Rahim
    ;
    Shuhairimi Abdullah
    ;
    Nurmasturah Jamil
    Kajian ini bertujuan untuk mengenal pasti kaedah pengajaran yang digunakan oleh guru dan strategi komunikasi yang digunakan oleh pelajar dalam aspek penulisan Bahasa Arab bagi subjek Al-Lughah Al- ‘Arabiah Al-Mu’asirah (LAM). Seramai 20 orang guru yang mengajar subjek LAM di beberapa buah Sekolah Agama Bantuan Kerajaan (SABK) dipilih sebagai sampel kajian. Borang soal selidik dan temu dan temu bual digunakan sebagai instrumen bagi mendapat data penggunaan kaedah pengajaran dan jenis strategi komunikasi. Data dianalisis berasaskan deskriptif asas dengan melihat kepada kekerapan dan peratusan penggunaan kaedah pengajaran dan strategi komunikasi sahaja. Pengkelasan strategi komunikasi mengguna pakai Strategi Komunikasi Dornyei & Scott (1997). Kajian mendapati bahawa sebahagian besar responden cenderung menggunakan kaedah pengajaran berbentuk ajuk hafal, syarahan, aktiviti dan permainan, induktif, pembentangan, komunikatif, terjemahan dan deduktif. Manakala, kaedah langsung kurang digunakan dalam aktiviti pengajaran LAM. Guru turut berpendapat bahawa kebanyakan pelajar sering menggunakan strategi terjemahan literal, pengulangan, rayuan kerjasama, penghampiran, penghafalan dan penghuraian semasa menulis dalam Bahasa Arab. Sementara strategi penciptaan perkataan baru, peninggalan mesej dan penukaran kod bahasa kurang digunakan dalam penulisan. Dapatan kajian ini secara tidak langsung memberi implikasi terhadap kaedah pengajaran dan pembelajaran Bahasa Arab dalam usaha meningkatkan penguasaan komunikasi bahasa asing dalam kalangan pelajar.
      6  11
  • Publication
    Penggunaan strategi komunikasi berdasarkan bahasa ibunda dalam pembelajaran bahasa asing di Malaysia
    ( 2021)
    Nurmasturah Jamil
    ;
    Noor Asliza Abdul Rahim
    ;
    Shuhairimi Abdullah
    Strategi Komunikasi (SK) merupakan salah satu elemen penting dalam pembelajaran bahasa. Penguasaan SK dalam pembelajaran bahasa asing memanfaatkan pelajar dalam meningkatkan keberkesanan proses komunikasi. Artikel ini bertujuan membincangkan jenis SK berdasarkan bahasa ibunda yang digunakan oleh pelajar dalam pembelajaran bahasa asing di Malaysia. Hasil tinjauan literatur mendapati tiga jenis SK berdasarkan bahasa ibunda yang digunakan oleh pelajar dalam pembelajaran bahasa asing, iaitu strategi penukaran kod, pengantarabangsaan dan terjemahan literal. Melalui penelitian ke atas kajian lepas, penggunaan SK terbukti membantu meningkatkan kecekapan pelajar dalam pembelajaran bahasa asing. Oleh itu, penekanan terhadap SK berdasarkan bahasa ibunda perlu diberi perhatian sewajarnya agar usaha meningkatkan penguasaan berbahasa asing dapat dijalankan secara berterusan. Beberapa cadangan bagi tujuan penambahbaikan turut dikemukakan menerusi kajian ini.
      4  18