Ahmad Zulhusny Rozali
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Preferred name
Ahmad Zulhusny Rozali
Official Name
Ahmad Zulhusny, Rozali
Translated Name
Rozali, Ahmad Zulhusny
Main Affiliation
Scopus Author ID
55749582100
Researcher ID
ABE-4647-2020

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  • Publication
    Determinants of social media advertising avoidance among UniMAP students
    (RMP Publications, 2020)
    Seow Mei Shan
    ;
    Ahmad Zulhusny Rozali
    ;
    Julinawati Suanda
    Social media has become an important medium to marketers for the expansion of advertising. However, consumers are continuously increasing to avoid social media advertising. Consequently, the potential factors of social media advertising avoidance have appeared as a significant focus of research to offer insights that may come out with the effective ways to reduce social media advertising avoidance. Therefore, the aim of this research is to study about the determinants of social media advertising avoidance in the context of university students. This research analyzed the demographic information, descriptive results, strength of each independent variables towards the dependent variable. Generally, this research is a quantitative study. Pilot test is conducted for 30 respondents and all the variables obtain Cronbach’s alpha more than 0.7 which is acceptable. Simple random sampling technique is applied in this study for data collection as well. 370 sets of questionnaires are distributed to the UniMAP students to collect data. Statistical Package for the Social Sciences (SPSS) version 20 is used to evaluate data of this research. Under the Multiple Linear Regression Analysis, this study finds out that the independent variables of goal impediment, privacy concern and negative experience are related to advertising avoidance positively whereas perceived personalization is related to advertising avoidance negatively. Therefore, this research suggests to the marketers to personalize the social media advertising so that the consumers will less likely to avoid the advertisement. This research suggests the future researchers to get more sample size in order to obtain a better and precise results.
  • Publication
    Service quality as predictors of patient satisfaction in Penang Private Hospitals
    (AIP Publishing, 2024-06-07)
    Julinawati Suanda
    ;
    Kamal N.S.F.M.
    ;
    Ummi Naiemah Saraih
    ;
    Ahmad Zulhusny Rozali
    ;
    Ayub S.H.
    ;
    Husna Afifi Mohd Yusoff @ Mat Jusoh
    ;
    Mohammad Rezal Hamzah
    ;
    Marniati
    ;
    Andika F.
    The purpose of this paper is to evaluate the quality of healthcare services by investigating the factors affecting patient satisfaction and predictors in private hospitals in Georgetown, Penang, Malaysia based on three service quality dimensions of the SERVQUAL which Responsiveness, Reliability, and Tangibility. A modified SERVQUAL questionnaire was used using random sampling to gather the research data and the respondents are consisted of 204 public and outside patients who are prior to the onset of the investigation. Pilot test is conducted for 54 respondents and all the variables obtain Cronbach's Alpha more than 0.7 which is acceptable. Statistical Package for the Social Science (SPSS) is used to evaluate data of this research. The results of the study revealed that the perceived healthcare services in private hospitals do not significantly vary. The dimension of responsiveness was rated the highest while tangibility was perceived as the least important of the three SERVQUAL dimensions applied in this study. Therefore, this research suggests to use more dimensions of service quality theories and bigger samplings to obtain better results and may be used to contribute in enhancing the quality of healthcare services of private hospitals in Penang, Malaysia and in other similar environments.
      3  21
  • Publication
    Keusahawanan, inovasi dan perniagaan
    ( 2012)
    Shuhairimi Abdullah
    ;
    Ku Halim Ku Ariffin
    ;
    Julinawati Suanda
    ;
    Ahmad Zulhusny Rozali
    ;
    Mohd. Mizan Mohammad Aslam
    ;
    Azizi Halipah
    ;
    Abdul Jalil Ramli
    ;
    Azlini Che Hassan
    Buku ini dapat memberi gambaran kepada pembaca tentang ilmu keusahawanan, kemahiran tentang usahawan berjaya, bagaimana membina rancangan perniagaan di samping ilmu asas tentang kepentingan inovasi dalam disiplin keusahawanan. Usahawan dituntut untuk memimpin dirinya sendiri dan segala usaha yang dilakukan. Menjadi usahawan yang hebat, wajar memiliki perwatakan peribadi yang utuh, berusaha memiliki sumber pengeluaran yang mencukupi serta mampu bersaing dalam persekitaran perniagaan, mengenal pasti peluang-peluang yang ada, di samping berinovasi ke arah memajukan potensi supaya setiap aktiviti yang dilakukan berjaya dikembangkan. Usahawan berjaya juga cemerlang dalam aktiviti keusahawanan yang mementingkan tuntutan keagamaan secara sempurna bersesuaian dengan semangat al-Falah.
      8  725