International Journal of Business and Technopreneurship (IJBT)
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The International Journal of Business and Technopreneurship (IJBT) are launched with its first issue in February 2011. IJBT is dedicated to increasing the depth of the subject across business disciplines with the ultimate aim of expanding knowledge of the subject. The IJBT is a quarterly peer-reviewed journal (ISSN 2231-7090) published by the School of Business Innovation and Technopreneurship of Universiti Malaysia Perlis (UniMAP). The journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence, and will publish original articles in basic and applied research, Case studies, Critical reviews, surveys, opinions, commentaries, and essays. The IJBT aims to be a catalyst for expanding knowledge in the areas of business and technopreneurship. Copyrights & Limitations On Use
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PublicationInvestigating the effect of market orientation dimensions on non-financial firm performance in the Nigerian fintech sector(Universiti Malaysia Perlis (UniMAP), 2025-02)This study investigated the effect of the dimensional use of the Market Orientation (MO) model on non-financial performance in the Nigerian Fintech sector. Specifically, this study employed the dimensions of customer orientation, competitor orientation, and inter-functional coordination of the Narver and Slater market orientation model. The Resource-based View Theory underpinned this study. This study employed a descriptive research design, with a population of 2451 employees from Fintech firms in Lagos State, Nigeria. A sample size of 345 employees was obtained using the Yamane formula, while convenience sampling was adopted for the study based on the respondents’ availability and willingness to participate in the study. Data collected was analysed using correlation and regression analysis. The findings revealed that the MO dimension of inter-functional coordination negatively affects the non-financial performance of the selected Fintech firm. In contrast, the other dimensions (customer orientation and competitor orientation) showed positive and significant relationships with non-financial performance. The study, therefore, recommends synergy among the employees and various departments within the Fintech firms under study for efficient and effective dissemination of information to enhance the organisation's overall performance. As the regulator of these Fintech firms, the Central Bank of Nigeria must strongly support the Fintech sector through attainable policies.
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PublicationDigital transformation as a driver for internationalisation: A study of Malaysian SMEs in the manufacturing industry(Universiti Malaysia Perlis (UniMAP), 2025-02)This research studies the effects of digital transformation (DT) and Small and Medium-sized Enterprises (SMEs) internationalisation on the Malaysian manufacturing industry. The application of advanced technologies facilitates Malaysian manufacturing SMEs to optimise their processes, enhance productivity, and become active players in the international markets. With digital devices and technologies, such companies have efficiently handled supply chains and engaged consumers, making it easier for them to enter new overseas markets. The overall sample size for this study was 402. A set of research instruments was developed bilingually for English and Bahasa Melayu respondents through a translation procedure. Data were gathered by email and Google Forms, and a random sample method was utilised. The Smart PLS version 4.0 data analysis allowed a thorough assessment of the complex links between DT and SME internationalisation. The significant results, measured by using recognised statistical standards, highlight their major impact on increasing the productivity and competitiveness of Malaysia's manufacturing industry. In conclusion, DT has undeniably proven to be a vital enabler of Malaysia's manufacturing industries’ internationalisation. By embracing advanced technologies and innovative practices, these industries have significantly enhanced their productivity, responsiveness, and competitiveness, positioning themselves as formidable players in the dynamic and challenging international market landscape.
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PublicationUnderprivileged conditions influencing youths’ participation in sports for future employment(Universiti Malaysia Perlis (UniMAP), 2025-02)The beauty of sports is that it cuts across gender, race, educational background and socio-economic status to benefit those who have the resilience, rigour and discipline to brave the odds. The varieties of sporting events and different human resources needed are an indication of how broad the platform could be, to accommodate different interest groups for self-development. This study examined the nexus of how underprivileged conditions such as birth place (rural/urban), loss of parent(s), among others could influence the choice of sports for self-development and employment. A cross-sectional multistage sampling method was used to select 400 youths who participated in the March, 2022 Nigerian University Games Association hosted by the University of Lagos, Nigeria. The questionnaire administered to the respondents consists of structured self-report inventory. Data obtained was analysed with the use of frequency tables, chi-square and logistic regression. The results show that underprivileged conditions could be a catalyst for youths’ involvement in sports for the purpose of future employment opportunities. In view of this, there should be concerted efforts by stakeholders in sports to expand and maintain facilities and sports festivals to accommodate different interest groups of youths who utilise this avenue for self-development and future employment. This could go a long way in redirecting the energy of our teeming youths away from being recruited into social vices and focus on meaningful self-development sporting programmes that could create viable future employment roles in sports.
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PublicationUtilisation of virtual tradeshows in the Malaysian MICE industry: Post-pandemic impact(Universiti Malaysia Perlis (UniMAP), 2025-02)The use of web-based apps has increased in the Malaysian meetings, incentives, conferences, and exhibitions (MICE) industry during tradeshows. This results from the advancement of ICT businesses and the pressures stemming from the post COVID-19 conditions from 2020 to 2024. It has transitioned from conventional physical tradeshows to virtual expo platforms. The virtual tradeshow has been operational since 2020, with its standard features. However, certain aspects are deficient in the virtual exhibition, which affects the low adoption among both visitors and exhibitors. This study examines the critical roles of virtual tradeshow features that must be included in the virtual platform. There is a deficiency of peer-reviewed works on significant tradeshows concerning Malaysian case study marketing and the virtual industry scope that can be recorded for future connected research. This study focuses on the identification of the virtual tradeshow in Malaysia during the epidemic years of 2020 and 2021. Ten virtual tradeshows in Malaysia, Indonesia, and Thailand are under consideration, with the International Greentech and Eco Products Display & Conference Malaysia (IGEM) chosen as the primary virtual tradeshow display. The platform's summarised elements and user expectation outcomes are evaluated and discussed in relation to user experience. At this stage, the user expectation model for the virtual tradeshow platform evolves to investigate the fundamental components based on user objectives, expectations, and anticipated outcomes from the virtual tradeshow. Consequently, this strategy may enhance the fundamental aspects of user experience and elevate the virtual tradeshow sector in Malaysia. The findings of this study will aid Malaysia's MICE industry in developing a virtual tradeshow platform.
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PublicationRisky riding behaviours among p-hailing riders in Malaysia: Implications for business operations and workforce safety in the Gig economy(Universiti Malaysia Perlis (UniMAP), 2025-02)Road accidents involving p-hailing riders have become a pressing issue for both road safety and gig economy operations, as these workers juggle demanding delivery schedules under challenging urban conditions. This study aims to identify which specific unsafe acts, rather than aggregate categories, are most frequently performed by p-hailing riders in Malaysia. Adopting a quantitative, descriptive approach, the research employed stratified sampling across Penang, Kedah, and Perlis, followed by convenience sampling at rider-frequented locations to secure a diverse sample. Data were collected via a self-administered survey using a validated 12-item Risky Riding Behaviour (RRB) scale, measured on a 5-point Likert scale. Analysis revealed key risky behaviours, including accelerating at nearly red traffic lights, riding faster than usual during deliveries, and disregarding traffic signs. Younger riders, those with less experience, and individuals working longer hours or greater distances, as well as those relying on p-hailing as a primary income source, reported notably higher levels of these unsafe practices. Drawing on Moral Disengagement Theory, the findings show how riders rationalise their actions as necessary responses to time pressure, financial imperatives, or job demands. Based on these insights, the study recommends hazard perception training, safety-focused incentive programmes, improved workload management, and time-of-day-specific enforcement. From a theoretical perspective, the item-level analysis refines our understanding of moral disengagement by demonstrating how distinct behaviours are selectively justified. Ultimately, this research offers actionable guidance for enhancing rider safety and ensuring sustainable, efficient operations in the p-hailing sector.