Suhana Abdul Mutalib
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Suhana Abdul Mutalib
Official Name
Suhana, Abdul Mutalib
Alternative Name
Mutalib, Suhana Abdul
Abdul Mutalib, S.
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Scopus Author ID
57200985083

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  • Publication
    Health-related social media use among youth in Malaysia
    ( 2023-04-24)
    Husna Afifi Mohd Yusoff @ Mat Jusoh
    ;
    Mohammad Rezal Hamzah
    ;
    Abdul Rahman Abdul Manaf
    ;
    Julinawati Suanda
    ;
    Suhana Abdul Mutalib
    ;
    Ayub S.H.
    In the Web 2.0 era, social media are pervasive, rapidly evolving and increasingly influencing people's daily life and their health behaviour. Emerging as a potential source for online health information it significantly contributed to the increase in access and usage of new media, particularly among youth. However, little is known about how they use social media for such purposes. This study is seek to identify the patterns of social media use among youth scouting around (1) the most popular social media, types and form of information sought (2) frequency of social media use and (3) activities on social media in the context of health information search. This descriptive quantitative study consisted of an online questionnaire survey of 509 youth. The population is a group of youths who are pursuing their studies at public universities (age range 18-25) randomly selected through multi stage random sampling. Four selected universities to represent the zones and G Power Analysis Software has been used to identify sample size. Facebook is the main choice for respondents in the search for health information after Youtube and Blog. Twitter was less used by respondents in the context of health information search. In terms of health information sought, the majority of respondents liked to seek information about the cause of the disease, symptoms, complications or effects and nutritional information. Most respondents prefer to seek health information in the form of images and storytelling/personal experiences of suffering from illness. Respondents spent most of their time on Blog and Youtube for reading on health information. Youth are using social media for seeking health information. However, they are more likely to consume information than they are to contribute to the information posted online. The inherent value of "social"in social media is not being captured with online health information use.
  • Publication
    The relationship of motivation towards online buying intention among UniMAP students
    ( 2023-04-24)
    Suhana Abdul Mutalib
    ;
    Puvaneshwary K.
    ;
    Mohammad Rezal Hamzah
    ;
    Yusoff H.A.M.
    ;
    Abdul Rahman Abdul Manaf
    The evolution of technology has made our planet diverse faster than ever before. The impact on industry and marketing strategies, in particular, has become crucial. From ancient marketing strategies to modern methods, developments are diverse everywhere, and digital platforms play a crucial role. Digital marketing was seen as an innovative method of advertisement that generated fresh ideas for companies to try to do business. Marketing activities carried out through digital channels have made it possible for marketers to connect directly with potential consumers regardless of their geographical location. Knowing how to use digital platforms has been exaggerated, just like the Internet, email, smartphones and digital TV, and advertisers are currently using these platforms for different roles in the promotion. The significance of this study is to know about the impact of digital marketing and investigate the relationship of motivation factors towards online buying intention of UniMAP students. Interestingly, results revealed that motivation had a significant relationship with motivational factors towards online consumer buying intention. Social media marketing and content marketing, digital marketing platforms, have contributed to online consumer buying intention.