Muhammad Asyraf Mohd Kassim
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Preferred name
Muhammad Asyraf Mohd Kassim
Official Name
Muhammad Asyraf, Mohd Kassim
Alternative Name
Asyraf, Muhammad
Mohamed Kassim, Muhammad Asyraf
Kassim, Muhammad Asyraf Mohd
Main Affiliation
Scopus Author ID
57191410039
Researcher ID
AAE-3270-2020

Research Output

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  • Publication
    Examining the influence of riding distraction on risky riding behavior among P‐hailing riders in Malaysia: the mediating role of moral disengagement
    ( 2024)
    Muhammad Safizal Abdullah
    ;
    Adi Anuar Azmin
    ;
    Muhammad Asyraf Mohd Kassim
    Road traffic accidents involving motorcyclists are a significant public health issue in Malaysia, with p‐hailing riders particularly vulnerable. This study investigates the influence of riding distraction on risky riding behavior among p‐hailing riders in Malaysia, focusing on the mediating role of moral disengagement. Drawing on Bandura’s Moral Disengagement Theory and the Job Demand‐Resources (JD‐R) model, this research explores how distractions, such as mobile phone use and navigation adjustments, contribute to moral disengagement and subsequently lead to risky riding behaviors. A sample of 200 p‐hailing riders, representative of the broader rider population, was analyzed using Partial Least Squares Structural Equation Modeling (PLS‐SEM) to test the hypothesized relationships. The findings reveal that riding distraction significantly increases risky riding behavior and that this relationship is partially mediated by moral disengagement. These results underscore the importance of addressing external distractions and cognitive justifications to improve road safety among p‐hailing riders. The study recommends implementing specific interventions such as strict mobile phone usage policies and targeted training programs to reduce risky behaviors. These findings have the potential to inform policy and enhance safety practices for p‐hailing riders, thereby reducing the incidence of road traffic accidents in this high‐risk group.
  • Publication
    Investigating the influence of time pressure on risky riding behaviour among P-hailing riders in Malaysia: the mediating role of moral disengagement
    ( 2024-10)
    Muhammad Safizal Abdullah
    ;
    Adi Anuar Azmin
    ;
    Muhammad Asyraf Mohd Kassim
    This study investigates the impact of time pressure on risky riding behaviour among p-hailing riders in Malaysia, with moral disengagement as a mediating factor. Drawing on Bandura's Moral Disengagement Theory and the Job Demand-Resources (JD-R) Model, the research explores how time pressure influences these behaviours. A survey of 200 respondents, selected through stratified convenience sampling, was conducted across three Northern States in Malaysia, namely Perlis, Kedah, and Penang. Data analysis using Partial Least Squares Structural Equation Modelling (PLS-SEM) reveals that time pressure significantly increases risky riding behaviour, with moral disengagement significantly mediates this relationship. The study finds that younger and less experienced riders are particularly susceptible to time pressure effects. Demographic data indicate that 80% of riders are under 35 years old, with 75% having less than three years of experience. Based on these findings, the research emphasises the need for targeted interventions, including specialised training programmes and improved workload management strategies, to mitigate risks associated with p-hailing. The study contributes to a deeper understanding of the role of a cognitive mechanism factor in influencing risky riding behaviours among p-hailing riders and provides valuable insights for enhancing road safety measures. Future research directions are suggested, including exploration of additional cognitive mechanisms that may impact risky riding behaviours in this context.