Muhammad Asyraf Mohd Kassim
Thumbnail Image
Preferred name
Muhammad Asyraf Mohd Kassim
Official Name
Muhammad Asyraf, Mohd Kassim
Alternative Name
Asyraf, Muhammad
Mohamed Kassim, Muhammad Asyraf
Kassim, Muhammad Asyraf Mohd
Main Affiliation
Scopus Author ID
57191410039
Researcher ID
AAE-3270-2020

Research Output

Filters

3
3
3
Reset filters

Settings
Now showing 1 - 3 of 3
  • Publication
    Risky riding behaviours among p-hailing riders in Malaysia: Implications for business operations and workforce safety in the Gig economy
    (Universiti Malaysia Perlis (UniMAP), 2025-02)
    Muhammad Safizal Abdullah
    ;
    Adi Anuar Azmin
    ;
    Muhammad Asyraf Mohd Kassim
    Road accidents involving p-hailing riders have become a pressing issue for both road safety and gig economy operations, as these workers juggle demanding delivery schedules under challenging urban conditions. This study aims to identify which specific unsafe acts, rather than aggregate categories, are most frequently performed by p-hailing riders in Malaysia. Adopting a quantitative, descriptive approach, the research employed stratified sampling across Penang, Kedah, and Perlis, followed by convenience sampling at rider-frequented locations to secure a diverse sample. Data were collected via a self-administered survey using a validated 12-item Risky Riding Behaviour (RRB) scale, measured on a 5-point Likert scale. Analysis revealed key risky behaviours, including accelerating at nearly red traffic lights, riding faster than usual during deliveries, and disregarding traffic signs. Younger riders, those with less experience, and individuals working longer hours or greater distances, as well as those relying on p-hailing as a primary income source, reported notably higher levels of these unsafe practices. Drawing on Moral Disengagement Theory, the findings show how riders rationalise their actions as necessary responses to time pressure, financial imperatives, or job demands. Based on these insights, the study recommends hazard perception training, safety-focused incentive programmes, improved workload management, and time-of-day-specific enforcement. From a theoretical perspective, the item-level analysis refines our understanding of moral disengagement by demonstrating how distinct behaviours are selectively justified. Ultimately, this research offers actionable guidance for enhancing rider safety and ensuring sustainable, efficient operations in the p-hailing sector.
  • Publication
    Investigating the influence of time pressure on risky riding behaviour among P-hailing riders in Malaysia: the mediating role of moral disengagement
    ( 2024-10)
    Muhammad Safizal Abdullah
    ;
    Adi Anuar Azmin
    ;
    Muhammad Asyraf Mohd Kassim
    This study investigates the impact of time pressure on risky riding behaviour among p-hailing riders in Malaysia, with moral disengagement as a mediating factor. Drawing on Bandura's Moral Disengagement Theory and the Job Demand-Resources (JD-R) Model, the research explores how time pressure influences these behaviours. A survey of 200 respondents, selected through stratified convenience sampling, was conducted across three Northern States in Malaysia, namely Perlis, Kedah, and Penang. Data analysis using Partial Least Squares Structural Equation Modelling (PLS-SEM) reveals that time pressure significantly increases risky riding behaviour, with moral disengagement significantly mediates this relationship. The study finds that younger and less experienced riders are particularly susceptible to time pressure effects. Demographic data indicate that 80% of riders are under 35 years old, with 75% having less than three years of experience. Based on these findings, the research emphasises the need for targeted interventions, including specialised training programmes and improved workload management strategies, to mitigate risks associated with p-hailing. The study contributes to a deeper understanding of the role of a cognitive mechanism factor in influencing risky riding behaviours among p-hailing riders and provides valuable insights for enhancing road safety measures. Future research directions are suggested, including exploration of additional cognitive mechanisms that may impact risky riding behaviours in this context.
      3  108
  • Publication
    Examining the influence of riding distraction on risky riding behavior among P‐hailing riders in Malaysia: the mediating role of moral disengagement
    ( 2024)
    Muhammad Safizal Abdullah
    ;
    Adi Anuar Azmin
    ;
    Muhammad Asyraf Mohd Kassim
    Road traffic accidents involving motorcyclists are a significant public health issue in Malaysia, with p‐hailing riders particularly vulnerable. This study investigates the influence of riding distraction on risky riding behavior among p‐hailing riders in Malaysia, focusing on the mediating role of moral disengagement. Drawing on Bandura’s Moral Disengagement Theory and the Job Demand‐Resources (JD‐R) model, this research explores how distractions, such as mobile phone use and navigation adjustments, contribute to moral disengagement and subsequently lead to risky riding behaviors. A sample of 200 p‐hailing riders, representative of the broader rider population, was analyzed using Partial Least Squares Structural Equation Modeling (PLS‐SEM) to test the hypothesized relationships. The findings reveal that riding distraction significantly increases risky riding behavior and that this relationship is partially mediated by moral disengagement. These results underscore the importance of addressing external distractions and cognitive justifications to improve road safety among p‐hailing riders. The study recommends implementing specific interventions such as strict mobile phone usage policies and targeted training programs to reduce risky behaviors. These findings have the potential to inform policy and enhance safety practices for p‐hailing riders, thereby reducing the incidence of road traffic accidents in this high‐risk group.
      4  114