Conference Publications

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https://hdl.handle.net/20.500.14170/14077

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Browsing Conference Publications by Author "Suraya Md Nasir"
  • Publication
    Animating Sustainable Tourism: A Literature Review Analysis of Technology's Role, Challenges, and Opportunities
    ( 2023)
    Suraya Md Nasir
    ;
    Mohd Ekram Alhafis Bin Hashim
    ;
    Wan Azani Wan Mustafa
    ;
    Nor Hazlen Kamaruddin
    ;
    Haider Alabdeli
    ;
    Hafizul Fahri Hanafi
    This research article explores the intricate nexus between animation technology and sustainable tourism animation, conducting an extensive literature review to scrutinize the role, hurdles, and prospects that technology presents in promoting sustainability within the realm of tourism. The outcomes enrich our comprehension of how animation technology intersects with and shapes sustainable practices in tourism, illuminating potential advancements and areas necessitating attention. By dissecting the key technologies employed in sustainable tourism animation, scrutinizing the challenges in their integration, identifying opportunities for their utilization, and assessing their impact on the sustainability of animation, each facet contributes to a comprehensive understanding of sustainable tourism animation's influence on contemporary artistic practices, technological innovations, and educational strategies. Drawing insights from diverse academic sources, peer-reviewed journals, and case studies, this study offers an integrated perspective on the transformative capacity of sustainable animation. It delves into fostering creative expression, encouraging interdisciplinary collaboration, and promoting critical engagement with emerging technologies in the digital age.
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  • Publication
    Immersive Technologies: A Literature Review on Brand Engagement and Consumer Behaviour
    ( 2023)
    Nor Hazlen Kamaruddin
    ;
    Mohd Ekram Alhafis Bin Hashim
    ;
    Wan Azani Wan Mustafa
    ;
    Suraya Md Nasir
    ;
    Mohd Fauzi Harun
    ;
    Laith H. Jasim
    The evolution of marketing through digital means has been greatly influenced by the emergence of virtual influencers on social media and the incorporation of immersive technologies such as AR, VR, and XR. This study examines the development of virtual influencers as an emerging frontier in consumer interaction, highlighting their unique benefits compared to traditional influencers and their potential for tailored and managed brand promotion. Digital avatars provide a unique method to engage audiences, but they also present ethical dilemmas and require scientific evidence to confirm their efficacy. The methodology includes a comprehensive literature study on many aspects of digital marketing, such as the influence of immersive technologies on brand storytelling and engagement, and the significance of gamification and video-based learning in improving user interaction from 2013 to 2024. The analysis highlights a significant deficiency in existing research about the enduring impacts of these technologies on brand loyalty and consumer behaviour. The digital age requires creative marketing methods that are ethical and align with consumers' desire for authenticity and engagement. Future studies should further investigate these aspects to ensure that virtual influencers and immersive technology are used properly to cultivate significant brand connections.
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