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Now showing 1 - 5 of 6
  • Publication
    Fall detection system for monitoring elderly people using YOLOv7-pose detection model
    ( 2023)
    Pranavan V M
    ;
    Maunika Shekar
    ;
    Sri Lasya Pragathi B
    ;
    ;
    Sindhu Ravindran
    The elderly population in the world is continuing to grow at an unparalleled rate and it is important to keep in mind about the safety of the aging population. Falls have become one of the major reasons leading to injury to them and if timely help is not provided, it could lead to serious complications. There are various traditional methods that have been used to detect human falls and wearable devices are one of these methods that contain sensors like accelerometer, gyroscope, barometers, etc. These devices are highly instrumental in computing various parameters based on which the fall will be detected. However, these devices have certain limitations, as they are complex for the elderly people to understand and use. The accuracy of such devices is very low and there are high chances for false alarms as well. Hence, applying a vision-based object detection algorithm for detecting these human falls is highly significant in order to overcome such challenges faced by wearable devices. In this research work, an Object detection based Automated Fall Detection System has been proposed wherein, the YOLOv7 (You Only Look Once) pose model is used to discriminate the fall and non-fall activity. Given a video, the YOLOv7 model will first distinctly separate all the video frames and then pre-process these frames. This pre-processed data is sent for estimating the pose of the person. This resulting output is further subjected to classification as fall or non-fall activity. The dataset used in our approach are self-generated videos that cover a set of daily human activities. The strength of the proposed method has been proved through various performance measures like precision and classification accuracy.
      8  1
  • Publication
    Immersive Technologies: A Literature Review on Brand Engagement and Consumer Behaviour
    ( 2023)
    Nor Hazlen Kamaruddin
    ;
    Mohd Ekram Alhafis Bin Hashim
    ;
    ;
    Suraya Md Nasir
    ;
    Mohd Fauzi Harun
    ;
    Laith H. Jasim
    The evolution of marketing through digital means has been greatly influenced by the emergence of virtual influencers on social media and the incorporation of immersive technologies such as AR, VR, and XR. This study examines the development of virtual influencers as an emerging frontier in consumer interaction, highlighting their unique benefits compared to traditional influencers and their potential for tailored and managed brand promotion. Digital avatars provide a unique method to engage audiences, but they also present ethical dilemmas and require scientific evidence to confirm their efficacy. The methodology includes a comprehensive literature study on many aspects of digital marketing, such as the influence of immersive technologies on brand storytelling and engagement, and the significance of gamification and video-based learning in improving user interaction from 2013 to 2024. The analysis highlights a significant deficiency in existing research about the enduring impacts of these technologies on brand loyalty and consumer behaviour. The digital age requires creative marketing methods that are ethical and align with consumers' desire for authenticity and engagement. Future studies should further investigate these aspects to ensure that virtual influencers and immersive technology are used properly to cultivate significant brand connections.
      7  3
  • Publication
    Women's Health Diary: Tracker System for Menstruation, Intermenstrual, Ovulation, and Postnatal Bleeding Using Rules-Based Technique
    ( 2023)
    Nursyuhada binti Abdullah
    ;
    Azwa bin Abdul Aziz
    ;
    ;
    Muntather Almusawi
    ;
    Abbas Hameed Abdul Hussein
    Menstruation, a natural physiological process in women, entails regular vaginal bleeding as part of the monthly menstrual cycle. While existing systems facilitate menstrual cycle tracking, they often lack the capability to differentiate between various types of vaginal bleeding, such as menstruation (haid), intermenstrual bleeding (istihadah), or postnatal bleeding (nifas). To address this limitation, the Women's Health Diary: Tracker System for Menstruation, Intermenstrual, Ovulation, and Postnatal Bleeding) was developed using a rule-based technique. This system employs an iterative method comprising eight phases: initial planning, planning, requirements, analysis and design, implementation, testing, evaluation, and deployment. By ensuring the optimal development and performance of this system, women can effectively manage their menstrual blood, a vital aspect of their overall health. Moreover, this system holds particular significance for every women, as it facilitates tracking and identification of regular and irregular cycles, enabling them to uphold the legitimacy of their worship.
      9  1
  • Publication
    Artificial Intelligence Law for Malaysia
    ( 2023)
    Nor Ashikin Mohamed Yusof
    ;
    Intan Sazrina Saimy
    ;
    Siti Hasliah Salleh
    ;
    Amirah 'Aisha Badrul Hisham
    ;
    ;
    Hassan Alkafaji
    This study examines the proposed artificial intelligence (AI) law in Malaysia, exploring its distinctive approach within the global landscape. While adopting the established "AI Principles,"it rebrands them as "Seven Responsible AI Principles"and introduces the novel concept of "pursuit of happiness"as one of the core principles. This reflects Malaysia's commitment to forging its own path in AI governance, aligning with global standards while embedding unique cultural values and aspirations as expounded by the Federal Constitution and Rukun Negara Principles. Employing a qualitative approach, data was gathered through literature review and Focus Group Discussions (FGDs) with 80 participants representing diverse Quad Helix groups. Thematic and content analysis, along with triangulation, allowed for identification of key themes related to the perceived uniqueness of the proposed law and its alignment with national values. This research contributes significantly by shedding light on Malaysia's innovative approach to AI governance. By prioritizing national values and happiness alongside adherence to global standards, the proposed law has the potential to serve as a model for other nations seeking responsible and culturally sensitive AI regulations. This study offers valuable insights into the early stages of Malaysia's AI journey, paving the way for further discussions and research as the law progresses towards implementation.
      4  13
  • Publication
    Animating Sustainable Tourism: A Literature Review Analysis of Technology's Role, Challenges, and Opportunities
    ( 2023)
    Suraya Md Nasir
    ;
    Mohd Ekram Alhafis Bin Hashim
    ;
    ;
    Nor Hazlen Kamaruddin
    ;
    Haider Alabdeli
    ;
    Hafizul Fahri Hanafi
    This research article explores the intricate nexus between animation technology and sustainable tourism animation, conducting an extensive literature review to scrutinize the role, hurdles, and prospects that technology presents in promoting sustainability within the realm of tourism. The outcomes enrich our comprehension of how animation technology intersects with and shapes sustainable practices in tourism, illuminating potential advancements and areas necessitating attention. By dissecting the key technologies employed in sustainable tourism animation, scrutinizing the challenges in their integration, identifying opportunities for their utilization, and assessing their impact on the sustainability of animation, each facet contributes to a comprehensive understanding of sustainable tourism animation's influence on contemporary artistic practices, technological innovations, and educational strategies. Drawing insights from diverse academic sources, peer-reviewed journals, and case studies, this study offers an integrated perspective on the transformative capacity of sustainable animation. It delves into fostering creative expression, encouraging interdisciplinary collaboration, and promoting critical engagement with emerging technologies in the digital age.
      3  13