Conference Publications
Permanent URI for this collection
Browse
Recent Submissions
1 - 5 of 5
-
PublicationImmersive Technologies: A Literature Review on Brand Engagement and Consumer Behaviour( 2023)The evolution of marketing through digital means has been greatly influenced by the emergence of virtual influencers on social media and the incorporation of immersive technologies such as AR, VR, and XR. This study examines the development of virtual influencers as an emerging frontier in consumer interaction, highlighting their unique benefits compared to traditional influencers and their potential for tailored and managed brand promotion. Digital avatars provide a unique method to engage audiences, but they also present ethical dilemmas and require scientific evidence to confirm their efficacy. The methodology includes a comprehensive literature study on many aspects of digital marketing, such as the influence of immersive technologies on brand storytelling and engagement, and the significance of gamification and video-based learning in improving user interaction from 2013 to 2024. The analysis highlights a significant deficiency in existing research about the enduring impacts of these technologies on brand loyalty and consumer behaviour. The digital age requires creative marketing methods that are ethical and align with consumers' desire for authenticity and engagement. Future studies should further investigate these aspects to ensure that virtual influencers and immersive technology are used properly to cultivate significant brand connections.
1 1 -
PublicationWomen's Health Diary: Tracker System for Menstruation, Intermenstrual, Ovulation, and Postnatal Bleeding Using Rules-Based Technique( 2023)Menstruation, a natural physiological process in women, entails regular vaginal bleeding as part of the monthly menstrual cycle. While existing systems facilitate menstrual cycle tracking, they often lack the capability to differentiate between various types of vaginal bleeding, such as menstruation (haid), intermenstrual bleeding (istihadah), or postnatal bleeding (nifas). To address this limitation, the Women's Health Diary: Tracker System for Menstruation, Intermenstrual, Ovulation, and Postnatal Bleeding) was developed using a rule-based technique. This system employs an iterative method comprising eight phases: initial planning, planning, requirements, analysis and design, implementation, testing, evaluation, and deployment. By ensuring the optimal development and performance of this system, women can effectively manage their menstrual blood, a vital aspect of their overall health. Moreover, this system holds particular significance for every women, as it facilitates tracking and identification of regular and irregular cycles, enabling them to uphold the legitimacy of their worship.
-
PublicationArtificial Intelligence Law for Malaysia( 2023)This study examines the proposed artificial intelligence (AI) law in Malaysia, exploring its distinctive approach within the global landscape. While adopting the established "AI Principles,"it rebrands them as "Seven Responsible AI Principles"and introduces the novel concept of "pursuit of happiness"as one of the core principles. This reflects Malaysia's commitment to forging its own path in AI governance, aligning with global standards while embedding unique cultural values and aspirations as expounded by the Federal Constitution and Rukun Negara Principles. Employing a qualitative approach, data was gathered through literature review and Focus Group Discussions (FGDs) with 80 participants representing diverse Quad Helix groups. Thematic and content analysis, along with triangulation, allowed for identification of key themes related to the perceived uniqueness of the proposed law and its alignment with national values. This research contributes significantly by shedding light on Malaysia's innovative approach to AI governance. By prioritizing national values and happiness alongside adherence to global standards, the proposed law has the potential to serve as a model for other nations seeking responsible and culturally sensitive AI regulations. This study offers valuable insights into the early stages of Malaysia's AI journey, paving the way for further discussions and research as the law progresses towards implementation.
2 2 -
PublicationAnimating Sustainable Tourism: A Literature Review Analysis of Technology's Role, Challenges, and Opportunities( 2023)This research article explores the intricate nexus between animation technology and sustainable tourism animation, conducting an extensive literature review to scrutinize the role, hurdles, and prospects that technology presents in promoting sustainability within the realm of tourism. The outcomes enrich our comprehension of how animation technology intersects with and shapes sustainable practices in tourism, illuminating potential advancements and areas necessitating attention. By dissecting the key technologies employed in sustainable tourism animation, scrutinizing the challenges in their integration, identifying opportunities for their utilization, and assessing their impact on the sustainability of animation, each facet contributes to a comprehensive understanding of sustainable tourism animation's influence on contemporary artistic practices, technological innovations, and educational strategies. Drawing insights from diverse academic sources, peer-reviewed journals, and case studies, this study offers an integrated perspective on the transformative capacity of sustainable animation. It delves into fostering creative expression, encouraging interdisciplinary collaboration, and promoting critical engagement with emerging technologies in the digital age.
2 1 -
PublicationUnveiling The Digital Realm: A Systematic Review on Regulating Blockchain for Online Breast Milk Services( 2023)The traditional or modern practice of sharing breastmilk raises concern regarding security, traceability, safety, and quality assurance. This systematic review explores the application of blockchain technology in addressing these issues, aiming to enhance the security and efficiency of breastmilk sharing in healthcare settings. This systematic review delves into the burgeoning intersection of blockchain technology and online breast milk services, exploring the multifaceted landscape encompassing healthcare data management, privacy, safety, security, quality assurance, governance, interoperability, and legal and regulatory challenges. Employing a comprehensive research methodology, we conducted an extensive review of scholarly articles of Scopus, Web of Science and PubMed databases using Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) technique. The final main data is n = 26 and analyzed using synthesis approach. Four main themes were generated: (i) blockchain for healthcare data management, (ii) privacy of data, safety, security, and quality assurance for donated breastmilk, (iii) governance and interoperability, (iv) legal and regulatory challenges. This systematic review highlighted the vast potential, capabilities, opportunities, and challenges of using blockchain for a noble cause of sharing or donating breastmilk. The inputs are useful for policymakers, healthcare professionals, and researchers in fostering an introducing better policy, policy interventions and legal mechanisms for a better, secure, transparent, and ethical digital ecosystem in maternal and child healthcare.
2 1