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  5. Corporate performance and service innovation: an empirical investigation in a manufacturing-based organization
 
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Corporate performance and service innovation: an empirical investigation in a manufacturing-based organization

Journal
International Journal of Business and Technopreneurship (IJBT)
ISSN
2232-1543
Date Issued
2021-06
Author(s)
Ai Tong, Aphassra
Universiti Malaysia Perlis
Ummi Naiemah Saraih
Universiti Malaysia Perlis
Wan Sallha Yusoff
Universiti Malaysia Perlis
Abstract
The purpose of this research is to investigate if there are significant influences of corporate performances on service innovation. There are four internal variables under the domain of corporate performance; where the four stated independent variables are depicted based on the past researchers’ studies including of organizational culture, management commitment, training and development, as well as organizational communication. As manufacturing sector played a central role in its endeavour towards the developing countries, service innovation in the manufacturing-based organization is important to transform the traditional operation to become more competitive. Convenience sampling method has been used in this research. The population of this research is the employees who work in one of the manufacturing-based organization located in Penang, Malaysia. The number of completed questionnaires that given back is 201 respondents. Pilot study has been computed to the developed questionnaires validity and reliability. Data analysis was performed using the IBM Statistical Package for Society Sciences (SPSS) Version 25. Research finding has revealed that there were two hypotheses related to organizational culture and organizational communication have significant influence on service innovation. These imply that culture and communication develop sustainable competitive advantage and growth of corporate performance on service innovation. Whereas the other two hypotheses related to management commitment, and training and development have no significant influence on service innovation. This due to the lack of commitment from the management being portrayed to the employees in the organization; or the provided training and development is inadequate to the position of the employees.
Subjects
  • Management commitment...

  • Organizational commun...

  • Organizational cultur...

  • Service innovation

  • Training and developm...

File(s)
Corporate Performance and Service Innovation.pdf (332.87 KB)
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Nov 19, 2024
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