Road accidents are considered one of the most severe threats to the motoring public globally, including Malaysia. There was a considerable number of vehicles involved in road accidents, specifically motorcycles and motorcars. Together, they recorded the highest number of vehicles involved in accidents on Malaysian roads. Malaysian authorities on road safety and transportation have taken numerous efforts such as public education, campaign, and traffic rules enforcement in order to reduce accident rates among the most accident-prone road users, namely drivers of motorcars and motorcycles. However, evidence suggests that accident rates among these accident-prone drivers remain high. Thus, motorcar and motorcycle drivers, by far, remains as high-risk road users on Malaysian road. Many studies in the past attempted to discover factors that contribute to the high number of road accidents among these high-risk drivers. However, these studies were engineering-based, and countermeasures suggested from behavioral studies are still scarce. Therefore, the present study aims to bridge the existing gap. Specifically, this study will propose a conceptual framework to investigate the relationship and influence of behavioral variables on road accident proneness among motorcar and motorcycle drivers. The framework is expected to aid government agencies such as JPJ, PDRM, JKJR, and Ministry of Transport in the planning of effective road safety campaigns, education, and enforcement by targeting a specific group of high-risk road user.
