In the last few years, natural fiber reinforced composites have become the most demanding alternative materials to be explored by research, especially for the automotive industry. This phenomenon was driven by the renewability and the sustainability issues of resources, which has led to the development of new materials, namely kenaf fiber reinforced composites. Additionally, the implementation of kenaf fiber in the automotive industry has been proven to offer numerous advantages as compared with the conventional synthetic fiber, such as reduction of weight and cost, recyclability, renewability, and eco-efficiency. Therefore, this article presents an overview of the developments made in the area of kenaf fiber reinforced composites in the automotive industry, including their historic usage, markets and trends, processing, overall performances, recycling, and renewability issues. Several important issues and future prospects of kenaf fiber reinforced composites in the automotive industry are also discussed.