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Online consumer’s behavior on product review and the likelihood of them being fraud victims

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dc.contributor.author Wan Nurazim Ezzati Wan Abdul Rahim
dc.contributor.author Amrizah Kamaluddin
dc.date.accessioned 2024-07-03T03:16:04Z
dc.date.available 2024-07-03T03:16:04Z
dc.date.issued 2021-10
dc.description.abstract This study is driven by the rising numbers of Malaysian online consumers being fraud victims. This phenomenon is speculated to grow if there is no action taken in minimizing it. The purpose of this study is to examine the relationship between online consumer behaviors on product’s review and the likelihood of them being fraud victim. The research was conducted in Malaysia and responses were collected in the form of 5-point Likert scale questionnaire. The non-parametric regression analysis reveals that online consumer behavior on product review significantly influence the likelihood of one to become a fraud victim. In conclusion, consumer behavior in Malaysia is heavily influenced by the review of the products. This single factor has led to their increased likelihood to become fraud victims. In order to minimize their likelihood of becoming fraud victims, online consumers in Malaysia should not easily believe the reviews about certain goods and services which are available on the internet, either provided by authentic users, so-called users, trusted sellers and so-called trusted sellers.
dc.identifier.uri https://ijbt.unimap.edu.my/
dc.identifier.uri https://ijbt.unimap.edu.my/index.php/volume-11-no-3-oct-2021
dc.identifier.uri https://hdl.handle.net/20.500.14170/3188
dc.language.iso en
dc.relation.ispartof International Journal of Business and Technopreneurship (IJBT)
dc.relation.issn 2232-1543
dc.subject Online consumer’s behavior
dc.subject Online consumer
dc.subject Product’s price
dc.subject Fraud victim
dc.title Online consumer’s behavior on product review and the likelihood of them being fraud victims
dc.type Resource Types::text::journal::journal article
dspace.entity.type Publication
oaire.citation.endPage 20
oaire.citation.issue 3
oaire.citation.startPage 1
oaire.citation.volume 11
oairecerif.author.affiliation Hunter Douglas (M) Sdn Bhd
oairecerif.author.affiliation Universiti Teknologi MARA
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