This study is driven by the rising numbers of Malaysian online consumers being fraud victims. This phenomenon is speculated to grow if there is no action taken in minimizing it. The purpose of this study is to examine the relationship between online consumer behaviors on product’s review and the likelihood of them being fraud victim. The research was conducted in Malaysia and responses were collected in the form of 5-point Likert scale questionnaire. The non-parametric regression analysis reveals that online consumer behavior on product review significantly influence the likelihood of one to become a fraud victim. In conclusion, consumer behavior in Malaysia is heavily influenced by the review of the products. This single factor has led to their increased likelihood to become fraud victims. In order to minimize their likelihood of becoming fraud victims, online consumers in Malaysia should not easily believe the reviews about certain goods and services which are available on the internet, either provided by authentic users, so-called users, trusted sellers and so-called trusted sellers.
