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Ahmad Zulhusny Rozali
Preferred name
Ahmad Zulhusny Rozali
Official Name
Ahmad Zulhusny, Rozali
Translated Name
Rozali, Ahmad Zulhusny
Main Affiliation
Scopus Author ID
55749582100
Researcher ID
ABE-4647-2020
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PublicationFactors that influencing green purchasing behaviour towards ecological product among Universiti Malaysia Perlis (UniMAP) studentsNowadays, numerous activities have been conducted by all the people and government to support green concept. However there is still exist issue regarding the environment occur in Malaysia such as the cost of waste management from 2016 to 2017 are keep increasing from RM200 million to RM250 million. There were three objectives in this research that are (1) To examine the social influence effecting green purchasing behaviour towards ecological product; (2) To examine the environmental concern in influencing green purchasing behaviour towards ecological product; (3) To examine the environment attitude in influencing green purchasing behaviour towards ecological product. To complete this study, researcher used Theory of Planned Behaviour (TPB) to underpinning the study. Primary data were collected through questionnaire by using 5-point likert scale in order to investigate our research objective. 268 sets of questionnaire were collected from University Malaysia Perlis (UniMAP) students. The SPSS was used to analyse the descriptive analysis, reliability test, multiple regression and Pearson correlation analysis. The result show that the there are two significant factor that influence green purchasing behaviour towards ecological product among students that is social influence and environmental attitude but not significant factor is environmental concern. Thus, this study also suggested future research could be done, whereby researcher could get larger sample size and by doing sample using actual purchaser of ecological product to improve the understanding of green purchasing behaviour.
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PublicationFactors of E-commerce adoption by tourism-based SMEs In Melaka, MalaysiaE-commerce is in rapid growth nowadays. An SME has to adopt e-commerce in order to continue surviving in an intensely competitive environment. However, it was showed that there is a slow succession from the use of e-commerce among tourism-based SMEs in Melaka, Malaysia. As a result, this research is carried out to identify the factors of e-commerce adoption. Technology, Organization, and Environment (TOE) Framework by Tornatzky, Fleischer, and Chakrabarti and Diffusion of Innovation (DOI) Theory by Rogers were used in this research to explain the independent variables in affecting e-commerce adoption. Along with, this research also analyzed the demographic information, descriptive results, strength of each independent variable towards the dependent variables. Generally, this research is a quantitative study. 15 respondents were selected in the pilot test. All the variables are excellent reliability due to the Cronbach’s alpha of more than 0.80. Convenience sampling technique was being chosen to collect our research data. The questionnaire was distributed to 118 respondents of tourism-based Small and Medium Enterprises (TSMEs) in Melaka, Malaysia. Statistical Package for the Social Sciences (SPSS) was used to analyze the data of this research. From the result of Regression Analysis, it was found out that technological context, organizational context, environmental context, and individual context have a positive relationship with e-commerce adoption. Therefore, the organizations are able to increase their e-commerce performance by verifying the factors in their e-commerce system. This research suggests the future researchers to replicate the study in other industries or the other states in Malaysia which involved a bigger size of the population to make the result more generalize and increase its accuracy. Future researchers also may distribute the questionnaire by visit personally to the SMEs rather than the online distributive survey in order to have a faster response from the respondents.
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