Ummi Naiemah Saraih
Thumbnail Image
Preferred name
Ummi Naiemah Saraih
Official Name
Ummi Naiemah, Saraih
Main Affiliation
Scopus Author ID
57191197363
Researcher ID
AAL-7846-2021

Research Output

Filters

1
1
Reset filters

Settings
Now showing 1 - 1 of 1
  • Publication
    The effects of service quality and word of mouth towards customer satisfaction in family Takaful industry
    ( 2024-03-21)
    Ishak N.H.I.
    ;
    Ummi Naiemah Saraih
    ;
    Syed Zulkarnain Syed Idrus
    ;
    Shah I.A.
    ;
    Ardian Z.
    Customer satisfaction is one of the secrets to any organisation's success; it is a well-known strategy in the business world, and it has evolved into a critical component of a company's existence. Customer satisfaction, on the other hand, is more difficult to describe in practice than it is to define orally. Therefore, in this study, author focused on the relationship between the service quality and word of mouth towards customer satisfaction in Malaysia Family Takaful industry. The findings have implications on the study of the variable, the academia and also the management.
      1  11