Shuhairimi Abdullah
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Preferred name
Shuhairimi Abdullah
Official Name
Shuhairimi, Abdullah
Alternative Name
Abdullah, S.
Abdullah, Shuhairimi
Abdullah, Shuhairimi A.
Main Affiliation
Scopus Author ID
57189289959
Researcher ID
HHA-3883-2022

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  • Publication
    Analysis of social media messages on COVID-19
    ( 2022)
    Patrick Udende
    ;
    Kaior Samuel Akpede
    ;
    Rasaq Mohammed Adisa
    ;
    Ahmad Fahmi Mahamood
    ;
    Shuhairimi Abdullah
    ;
    Saudat S. Abdulbaqi
    ;
    Abubakar Y. Ibrahim
    ;
    Oba Abdulkadir La’aro
    There is a rich literature on health communication generally. Most of these literatures dwell on diseases and viruses (see Kampf, Todt, Pfaender & Steinermann, 2020). However, rarely is anything found on the emergent virus COVID-19 otherwise known as Corona virus. This gives impetus to the study which aim is to analyse messages people post on social media about the virus. A purposive sampling of selected messages on ASUU Congress Whatsapp platform of Academic Staff Union of Universities, University of Ilorin Chapter was used for the analysis between 1st January and 31st March 2020. Results show that most of the messages were on preventive measures as their hallmark was to create awareness on how to forestall people from being vulnerable to it. The study concludes that outbreak of novel diseases and viruses are bound to emerge, and social media will continue to serve as platforms for people to share messages about emerging diseases and viruses. Among other things, the study recommends sustained use of the social media by people to share not only preventive but also corrective measures about viruses as they emerge.
  • Publication
    Cyberloafing behavior and its effects towards academic achievement among students in higher education institution
    ( 2021)
    Tan Kim Mei
    ;
    Ahmad Fahmi Mahamood
    ;
    Shuhairimi Abdullah
    ;
    Tengku Kastriafuddin Tengku Yakob
    ;
    Zuraidi Ahmad Mokhdzar
    The objective of this study is to analyze the purposes of students in higher education institutions using a digital device for non-academic purposes. The researcher collected the research data from 370 undergraduate students studying at Universiti Malaysia Perlis using an online questionnaire that assessed with cyberloafing scale of Akbulut et al. (2016), which contain five dimensions of cyberloafing behavior: sharing, shopping, realtime updating, access to online content and gaming/ gambling. The relationship among the factor of gender towards the cyberloafing behavior and relationship between the cyberloafing behavior and academic achievement of undergraduate students have been tested by Pearson’s correlation test. Hypothesis Ha1 was rejected because there is no association between the gender factor and cyberloafing behavior. Hypothesis Ha2 was accepted because there is a significant relationship between cyberloafing behavior and academic achievement of undergraduate students. This study aids in adapting and validating the cyberloafing scale in the Malaysian environment under university students of the public sector, as most of the studies that applying cyberloafing behavior in the education setting are in Turkish which are not suitable to apply in the cultural context of Malaysia.
  • Publication
    Comparative analysis of public officers’ corruption framing in newspapers
    ( 2018)
    Adisa Rasaq M
    ;
    Ahmad Fahmi Mahamood
    ;
    Ahmed Kamaldeen Arikewuyo
    ;
    Shuhairimi Abdullah
    ;
    Udende Patrick
    ;
    Nor'izah Ahmad
    ;
    Abubakar Ibrahim
    ;
    Maskor Bajuri
    ;
    Ahmad Hizurrahman Rezuan
    This research was conducted to examine and compare the prevalence of public officials’ corruption frames in the online version among three popular Nigerian newspapers. Individual news article on public officials’ corruption was the unit of analysis while the reliability coefficients calculated using Holsti’s formula resulted to 90.0%. This study discovered that in the framing of 2016 public official corruption issues, the newspapers varied significantly with p=0.002 and p=0.000 respectively on corruption frames. However, the study, anchored on framing theory, identified the economic consequence frames, the responsibility attributes, and the treatment frames in the corruption issues. Further results revealed that the economic consequence frame identified the financial losses with the total percentage of 63.8%. The Nigerian government was framed as having highest responsibility for corruption eradication with the total percentage of 79.6%. Therefore, the responsible government was recommended for treatment of corruption in Nigeria with the total percentage of 82.2%. While this study is focusing on the aspect of media frames, future research can attempt to explore the area of audience frames which is not covered in this study.
  • Publication
    Applying diffusion of innovation theory and Unified Theory of Acceptance and Use of Technology (UTAUT) on farmers’ use of communication technology
    ( 2016)
    Ahmad Fahmi Mahamood
    ;
    Rosli Mohammed
    ;
    Mohd Khairie Ahmad
    ;
    Ahmad Hifzurrahman Bin Ridzuan
    ;
    Mohamad Rezal Hamzah
    ;
    Shuhairimi Abdullah
    ;
    Hayrol Azril Shaffril
    The study is focused on the use of communication technology in agricultural development. It is inevitable for the farmers to utilise the communication technology, which is a well known innovation, in order to get hold of various agricultural information that could help them to heighten the quality and quantity of agricultural products. Innovation is the implementation of ideas, products, practices, and services that adds the value to individuals (Rogers, 2003). The Malaysian farmers are merely way behind in terms of utilizing communication technology, which have prompted the researchers to look at this phenomenon in greater depth. The aim of this study is to help more farmers to use communication technology, henceforth naturally increases the number of knowledgeable and informative farmers. Based on Diffusion of Innovation Theory and Unified Theory of Acceptance and Use of Techology (UTAUT), this study observes the effectiveness of the combination of these two theories specifically on the use of communication technology among farmers. The construct of innovation characteristics includes relative advantages, compatibility, trialibility, complexity, and observability, whereas the construct of technology acceptance includes effort expectation, performance expectations, social influence, and facilitating situation. A total of 398 malaysian farmers were involved in this study as the respondents. The result shows that the use of communications technology such as interactive media and social media, can largely be utilised by the farmers, as the use and the acceptance of communication technology have increased. A linear regression test has shown the effect on the Diffusion of Innovation Theory and UTAUT is at 10.2 variance changes. Thus, the combined use of these 2 theories suits effectively to be the foundation to investigate the use of the communication technology among farmers. This model can be improved or further modified for future research to identify other factors that could play a role in the use and acceptance of innovation, especially among farmers.