Ain Zuraini Zin Aris
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Ain Zuraini Zin Aris
Official Name
Ain Zuraini, Zin Aris
Alternative Name
Zin Aris, Ain Zuraini
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Scopus Author ID
57200990750
Researcher ID
ABP-1724-2022

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  • Publication
    Enhancing Organizational Commitment through Effective Computer Communication Practices: A Proposal for Malaysian Organizations
    ( 2023-11-01)
    Ain Zuraini Zin Aris
    ;
    Azlini Che Hassan
    ;
    Muhammad Asyraf Mohd Kassim
    This research aims to explore and propose effective computer communication practices that can enhance organizational commitment in the Malaysian context. As organizations in Malaysia increasingly adopt Computer-Mediated Communication (CMC) tools and digital platforms for collaboration, it becomes crucial to understand how these practices influence employees’ commitment to their organizations. This study will identify the specific challenges and opportunities related to CMC in the Malaysian workplace, explore cultural factors, leadership styles, and organizational characteristics that impact organizational commitment, and propose strategies to optimize computer communication to foster higher commitment levels. By addressing the unique needs and dynamics of Malaysian organizations, this research will contribute to the development of tailored approaches to enhance organizational commitment through computer communication practices.
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