Badrul Azmi Abdul Holed
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Preferred name
Badrul Azmi Abdul Holed
Official Name
Badrul Azmi, Abdul Holed
Alternative Name
Azmi, Abdul Holed Badrul
Main Affiliation
Scopus Author ID
57202737293
Researcher ID
G-7831-2012

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  • Publication
    The Influence of Quality Value and Social Value on Intention to Purchase Sportswear Among Youth in Perlis, Malaysia
    ( 2024-06-07)
    Nurfareena Zahari
    ;
    Izzuddin Zulkifli
    ;
    Suraiya Ibrahim
    ;
    Mohd Sofian Mohammad Rosbi
    ;
    Nur Syuhadah Kamaruddin
    ;
    Badrul Azmi Abdul Holed
    The market for sportswear continues to be one of the most competitive in the fashion industry. Sales of sportswear in both developed and developing countries have been increasing. People today are more health- and style-conscious than ever before, therefore sportswear is often considered appropriate for use both on and off the pitch. Although there is a sizable market for sportswear, not much is known about how consumers' values affect their decisions to buy athletic apparel. In order to better understand how quality and social value affect young people's propensity to buy sportswear in Perlis, Malaysia, this study sets out to do just that. Descriptive Analysis, Reliability Analysis, the results of a survey administered to 254 students at secondary schools in and around Perlis were analysed using Factor Analysis and Regression Analysis. According to the data, young people in Perlis don't consider price or quality while making purchases of athletic gear. For sportswear, however, social value plays a much larger role in determining purchase intent. As a result, the findings encourage sportswear fashion marketers to develop campaigns that emphasise social value above quality value in order to boost the purchase intention of young customers in Malaysia.
  • Publication
    Sejarah apresiasi : seni lukis dan seni reka
    ( 2014)
    Badrul Azmi Abdul Holed
    ;
    Mohd Effendi Muhammad Suandi
    ;
    Muhamad Farizuan Rosli
    ;
    Norshah Afizi Shuaib
    Buku sejarah dan apresiasi seni lukis dan seni reka ini menjelaskan tentang definisi seni dan nilai estetika daripada beberapa ahli falsafah dan seni, termasuklah penjelasan tentang kepentingan seni dalam kehidupan seharian. Keupayaan untuk menilai dan menganalisa hasil seni amatlah penting. Buku ini memberi penjelasan dan gambaran berkaitan prinsip-prinsip dan elemen-elemen rekaan serta bagaimana seseorang itu dapat membuat penilaian dan menganalisa sesebuah karya seni atau rekaan. Sehubungan dengan itu, terdapat bab yang berkaitan dengan sejarah perkembangan seni dan ianya diterangkan mengikut kronologi bermula dari zaman pra sejarah sehingga ke zaman moden termasuk asapek-aspek dan perkara yang mempengaruhi penghasialn sesebuah karya seni. Buku ini juga memuatkan dan memaparkan bnayak gambar hasil seni dan illustrasi mengikut gaya dan era yang berkaitan agar pembaca lebih mudah memahami serta dapat mengahyati hasil seni dan reka bentuk berkaitan.
      39  292