This Concept Paper discussed organizational crisis especially social media crisis. The existence of social media makes it difficult for organizations to manage emerging crises. This concept paper is written to explain about crisis management based on the Social Mediated Crisis Communication (SMCC) model. The main purpose of this paper is to see the extent to which it can help in crisis management, especially in organizations. There is an explanation on the addition and simplification of the SMCC model to better facilitate the organization in crisis management and its main focus is through social media. Social media plays an important role when a crisis occurs because of its interactive nature compared to traditional media. The methodology based on previous studies explains the qualitative method used in the description of the addition and simplification of the SMCC model. The result of the concept of this paper is about crisis management especially social media crisis with the use of SMCC model.
