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Factors affecting customers satisfaction in online shopping

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cris.virtual.department Universiti Malaysia Perlis
cris.virtual.department Universiti Malaysia Perlis
cris.virtualsource.department ed1a3c4d-1d66-4e59-ae3b-5f7cdc1d96a3
cris.virtualsource.department e14ba149-6c93-46af-8202-c960c9153d4c
dc.contributor.author Hasina Momtaz
dc.contributor.author Ku Halim Ku Ariffin
dc.contributor.author Md. Aminul Islam
dc.contributor.author Anayet Karim
dc.date.accessioned 2025-11-12T01:39:19Z
dc.date.available 2025-11-12T01:39:19Z
dc.date.issued 2010-11-12
dc.description The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
dc.description.abstract This research attempted to find out the factors that are affecting customers’ intention and satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. Internet in Malaysia is still considered as a new medium toll between the retailers and the consumers, and also retaining customers on e-retail is the most issue that is faced any e-retail store. To increase the understanding in this area, the following questions need correct answers. Are Malaysians ready to embrace Internet shopping? In addition, this study intends to know the reasons, why Malaysian customers accept or refuse internet shopping application? And what are dominant predictors that influence the customers’ intention to shop on internet in Perlis, Malaysia? This research adopted survey by questionnaire approach. Questionnaires will be distributed among general public including student at the university to gauge their intention to shop online. Findings of this research will provide a yardstick to customer satisfaction and online shopping based on various issues such as advertisement, brand, shopping experience, time, trust etc
dc.identifier.uri https://hdl.handle.net/20.500.14170/15049
dc.language.iso en
dc.publisher Universiti Malaysia Perlis (UniMAP)
dc.relation.conference International Conference on the Roles of Humanities and Social Science in Engineering 2010 (ICoHSE 2010)
dc.relation.ispartof Proceedings of the International Conference on the Roles of Humanities and Social Science in Engineering 2010 (ICoHSE 2010)
dc.subject Customer satisfaction
dc.subject Online shopping
dc.subject Malaysia
dc.subject Perceived ease of use
dc.subject Perceived usefulness
dc.title Factors affecting customers satisfaction in online shopping
dc.type Resource Types::text::conference output::conference proceedings::conference paper
dspace.entity.type Publication
oairecerif.author.affiliation Universiti Malaysia Perlis
oairecerif.author.affiliation Universiti Malaysia Perlis
oairecerif.author.affiliation Universiti Malaysia Perlis
oairecerif.author.affiliation Universiti Malaysia Perlis
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