The influence of motives and internal factors in selecting markets entry mode: A Case study of Internationalization of Herbs and Food Industries Sdn. Bhd. Company

The main purpose of this study was to examine the “motives and internal factors of Small Medium Enterprise companies (SME’s) that trigger the selection of appropriate mode of entry for their company”. This study will focussolely on issues as to why do (SME’s) decide to venture abroad and how do they select their mode of market entry. For better understanding of this project paper topic, several questionnaires have been formulated on these issues by focusing on the motives for business internationalization, approaches to foreign market entry modes and influence of internal factors. All the data were collected from experienced business personnel and officers that were directly involved in international market and having served in companies having international market department. The respondent that was chosen for this paper work was Herbs and Food Industries Sdn. Bhd. located in Perlis, Malaysia. However only one person who worked asan Assistant Manager, Marketing and Public Relations Department of Herbs and Food Industries Sdn. Bhd was chosen as a sample for this study. A qualitative approach was chosen as the most likely suitable method in order to provide the feedbacks for this research. Direct interview wasone of the methodologies applied to get an accurate and specific data for this project paper. Secondary data, such as web sites, administrative records and others, shall alsobe used in this paper