Exploring women's motivation factors to participate in spatial crowdsourcing platform

Recent growth in the digital economy system has triggered Malaysia to venture into crowdsourcing initiatives. Most crowdsourcing platforms focuses on micro-digital tasks that can be performed and completed online. However, there is an increasing trend of spatial crowdsourcing platform that required the specific- location of tasks to be conducted physically. This new phenomenon opens up the potential participation of crowd workers to improve their economic and livelihood. Women are one of the specific targeted groups identified to support Malaysia economic growth. To fully harness the benefits of this crowdsourcing trend for women, it is necessary to understand the factors that motivate them to participate in spatial crowdsourcing platform since it is still in the infancy state. This paper presents the preliminary exploratory study using semi-structured interviews to investigate the women's motivational factors to participate in spatial crowdsourcing platforms. Thematic analysis was performed to identify the pattern of themes from the data gathered. Several intrinsic and extrinsic factors were identified, and trust emerged as one of the primary concern among women to participate in this new phenomenon.