This study delves into the challenges encountered by Malaysian durian farmers in exporting durians to the Chinese market, with a specific focus on critical factors such as durian supply, the logistics system, and consumer preferences. To scrutinize these challenges, a qualitative research methodology was employed, involving interviews with durian exporters based in Pahang, Malaysia. The exportation rate of Malaysian durians to China is significantly influenced by various factors, including durian supply, the efficiency of the logistics system, and consumer preferences. Additionally, this research has unveiled additional challenges, such as the need for quality control and pest management on durian plantations. The study primarily concentrated on data collection in Pahang state due to its pivotal role in durian exports to China. Future research endeavors could broaden the scope to include other notable durian plantation regions in Malaysia, such as Penang and Kelantan. This study contributes valuable insights to the knowledge base, shedding light on the challenges inherent in the Malaysian durian export industry.
