The continuous development of women entrepreneurs has given
much attention among researchers to conduct study on them.
However, little research has been carried out on the factors that
motivate women to start a business. Therefore, the objective of this
study is to determine the motivation factors that irifluence women to
start their businesses. Four factors which are the desire for self
realisation, status, financial success and autonomy were used. Data
was collected from 89 women entrepreneurs in Kota Kinabalu. The
findings indicate that there was significant relationship between
starting a business with the desire for autonomy. However, desire
for self realisation, financial success and status were not significant
for women to start their businesses.
