The Sun is one of the main sources of renewable energy which can serve as a
useful source of energy supply in most parts of the world. Using solar energy is
not only necessary but also will be inevitable in future. The aim of this study is
to investigate the effects of marketing Mix on using solar devices. Hypothesis
discussed in the paper is: Marketing mix (price, product, place and promotion)
affects using solar devices by consumers. The population of this study includes
sell customers of solar energy products in Tehran, Iran and according to
Cochran formula for determining the volume of Unlimited Data the sample size
is 384, in 2013 to collect opinions of the people. Data collected using
questionnaires and structural equation modeling (SEM) in Lisrel software was
used for data analysis. The obtained results identify four aspects of the
marketing mix (price, product, promotion and place) and related indicators of
measured dimensions. All the proposed hypotheses were confirmed and thus
each of the four marketing mix elements (price, product, place and promotion)
has a significant impact on the amount of solar devices used
