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  5. Evaluation of service quality, image, and customer satisfaction in LG International Corp
 
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Evaluation of service quality, image, and customer satisfaction in LG International Corp

Journal
International Journal of Business and Technopreneurship (IJBT)
ISSN
2232-1543
Date Issued
2014-06
Author(s)
Manuchehr Ansari
University of Tehran
Hassan Abolmolouki
University of Tehran
Handle (URI)
http://ijbt.unimap.edu.my/
http://ijbt.unimap.edu.my/index.php/table-of-content-2014/volume-4-no-2-june-2014
https://hdl.handle.net/20.500.14170/1778
Abstract
Identifying appropriate picture of service quality, image and customer satisfaction can help in finding weaknesses and strengths of the companies. Current work aims at evaluating these variables’ status in LG International Corp. in providing the suitable solutions. 308 domestic and foreign customers of LG International Corp. were selected and author-made tools were implemented. The collected data were analyzed using one sample t-test. Findings indicate reliability, responsiveness, assurance, empathy, tangibility, technical quality, image, service quality perception and customer satisfaction were in appropriate level.
Subjects
  • Service quality

  • Image

  • Customer satisfaction...

File(s)
Evaluation of Service Quality.pdf (148.27 KB)
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