This research examines strategies and models of women's political communication in East Java, focusing on the case of Khofifah Indar Parawansa, a prominent figure from Nahdlatul Ulama (NU). Despite losing two consecutive gubernatorial elections, she successfully secured victory in 2018. Using a qualitative approach grounded in a constructivist paradigm, this study analyzes primary data collected through field research, website reviews, and in-depth interviews with relevant informants. The findings highlight the critical role of NU's charismatic clerics (Kyai) in mobilizing support for Khofifah's campaign. This study underscores the importance of political education for Indonesian women, emphasizing effective communication with religious leaders to navigate male-dominated governance at both local and national levels.
