In this modern age, people are immensely dependent on the plastic money and bank is one of the biggest facilitators of this service. But the perception of bank customers in case of selecting banks varies due to various factors related to banking services. The study basically focuses on some selected factors which affect the perception of customers in case of selecting banks. For the study purpose, a field survey has been done for primary data collection. Total 71 bank customers have been surveyed through a structured questionnaire. Principal Component Analysis has been used to analyze primary data. Different statistical tools such as mean values, standard deviation, Principal Component Analysis have been used. SPSS 16.0 is used for the analysis. The study reveals that factors such as effective communication of transaction information given by a bank via internet and mobile, service charges, availability of ATM booths and use of advanced technology in services are affecting customer’s attitude significantly. On the other hand, branch outlook and infrastructural facilities, variety of microcredit facilities provided by a bank and corporate social activities done by the banks are affecting customer’s attitude insignificantly. There are some other factors which also influence customer’s attitude such as interest rates offered by a bank, suitable location and so on.
