This article details a program evaluation of the Master of Business Administration
program (MBA) of the Arab Academy for Banking and Finance Science. It was
reviewed with the CIPP Evaluation Model, through which the context, inputs,
processes, and product of the program have been evaluated. The SWOT analysis has
been used to analyze the data and develop four strategies: opportunities-strengths;
weaknesses-opportunities; strength-threats; weaknesses-threats. The Scenario Matrix
was then used to summarize four recommendations for program improvement. The
research methods included qualitative structured interviews with students and
alumni and analysis of program documents. This combined CIPP-SWOT method
offers a simplified approach to program evaluation and assumes that action for
change will follow.
