Given the changes in the global business environment and the
internationalization of businesses, numerous companies have adopted the
adaptability strategy to take the maximum benefit of opportunities available in
the markets beyond their national borders. The purpose of the present study is to
understand the development of the adaptability strategy beyond the product
level or marketing mix. In this regard, adaptability is investigated in the
business model. For this purpose, after a review of the related literature and
administration of interviews; the constituent factors of this adaptive business
model were reckoned by content analysis and then with regard to the impact of
these factors on each other, the inter-relationships were obtained through
interpretive structural modeling (ISM). Finally, the proposed model was
measured using partial least squares (PLS). The results of the study indicated a
good fitness for the adaptive business model. Furthermore, the proposed model
showed that there are cause-effect relationships between business model
components in which a change in one component brings about other
changes in other dimensions.
